I am a results-driven Social Media Manager with hands-on experience managing Instagram, Facebook, and TikTok for 10+ eCommerce clients across fashion, beauty, health & wellness, and online stores. I specialise in content strategy, content creation, paid ads, community management, and performance reporting. I focus on turning social media presence into a real growth and revenue channel — building systems that convert attention into paying customers, not just posting.

Raheem Aliyah

I am a results-driven Social Media Manager with hands-on experience managing Instagram, Facebook, and TikTok for 10+ eCommerce clients across fashion, beauty, health & wellness, and online stores. I specialise in content strategy, content creation, paid ads, community management, and performance reporting. I focus on turning social media presence into a real growth and revenue channel — building systems that convert attention into paying customers, not just posting.

Available to hire

I am a results-driven Social Media Manager with hands-on experience managing Instagram, Facebook, and TikTok for 10+ eCommerce clients across fashion, beauty, health & wellness, and online stores. I specialise in content strategy, content creation, paid ads, community management, and performance reporting.

I focus on turning social media presence into a real growth and revenue channel — building systems that convert attention into paying customers, not just posting.

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Language

English
Fluent
French
Fluent

Work Experience

social media manager at HydraMed
June 18, 2026 - Present
Managed Instagram, Facebook, and TikTok accounts for 10+ eCommerce clients across fashion, beauty, health & wellness, and online stores. Delivered full social media management including content creation, Canva design, Reels, community management, paid ads, and monthly performance reporting.
Content Creator & Social Media Strategist at HydraMed
June 4, 2025 - September 18, 2025
Created branded content including Canva graphics, carousels, Instagram Reels, and TikTok videos for eCommerce and product brands. Developed monthly content calendars, caption frameworks, and hashtag strategies tailored to each client's audience and goals.
Facebook & Instagram Ads Manager at Innovative Structures Ltd.
November 29, 2024 - Present
Set up and managed Facebook and Instagram ad campaigns for eCommerce brands. Handled audience targeting, ad creative, campaign monitoring, A/B testing, and ROI reporting using Meta Ads Manager.
Facebook & Instagram Ads Manager at Self-Employed (Freelance)
January 1, 2024 - Present
Set up and managed Facebook and Instagram ad campaigns using Meta Ads Manager. Conducted audience research, targeting, ad creative design in Canva, A/B testing, and campaign monitoring. Delivered monthly ROI reports with optimization recommendations to continuously improve campaign performance. Managed ad budgets to maximize reach, conversions, and return on ad spend (ROAS).
Facebook & Instagram Ads Manager at Freelance (Self-Employed)
January 1, 2024 - Present
Set up and managed Facebook and Instagram ad campaigns for eCommerce brands using Meta Ads Manager. Handled audience research, targeting, ad creative design in Canva, A/B testing, and campaign monitoring. Delivered monthly ROI reports with optimisation recommendations to continuously improve campaign performance. Managed ad budgets efficiently to maximise reach, conversions, and return on ad spend.
Content Creator & Social Media Strategist at Self-Employed (Freelance)
January 1, 2023 - Present
Created scroll-stopping Canva graphics, branded carousels, product posts, and story templates for eCommerce and product brands. Developed monthly content calendars, caption frameworks, and hashtag strategies. Produced hook-driven Instagram Reels and TikTok videos using CapCut, optimized for reach, retention, and engagement. Conducted trend and competitor research to ensure content remained platform-native.
Social Media Manager at Self-Employed (Freelance)
January 1, 2023 - Present
Managed Instagram, Facebook, and TikTok accounts for 10+ eCommerce clients across fashion, beauty, health & wellness, and online stores. Delivered end-to-end social media management, including content creation in Canva, Reels, community management, paid ads, and monthly performance reporting. Built monthly content calendars tailored to each client's audience and goals, growing engagement and followers. Led daily community management (comments, DMs) and produced analytics-driven strategy adjustments.
Content Creator & Social Media Strategist at Freelance (Self-Employed)
January 1, 2023 - Present
Created scroll-stopping Canva graphics, branded carousels, product posts, and story templates for eCommerce and product brands. Developed monthly content calendars, caption frameworks, and hashtag strategies tailored to each client's audience and goals. Produced hook-driven Instagram Reels and TikTok videos using CapCut, optimised for reach, retention, and engagement. Conducted trend and competitor research to ensure content remained relevant and platform-native.
Social Media Manager at Freelance (Self-Employed)
January 1, 2023 - Present
Managed Instagram, Facebook, and TikTok accounts for 10+ eCommerce clients across fashion, beauty, health & wellness, and online stores. Delivered full social media management including content creation, Canva design, Reels, community management, paid ads, and monthly performance reporting. Built monthly content calendars tailored to each client's audience, platform, and business goals, growing engagement and follower count consistently. Handled daily community management including comments, DMs, and audience engagement across all platforms. Produced monthly analytics reports with strategy adjustments based on real performance data.

Education

bachealor in business management at lagos state university
June 18, 2026 - June 18, 2026
Bachelor of Business Administration (BBA) — Social Media Marketing at Lagos State University
September 1, 2021 - July 1, 2025
Bachelor of Business Administration (BBA) — Social Media Marketing at Lagos State University
September 1, 2021 - July 1, 2025
Bachelor of Business Administration (BBA) — Social Media Marketing at Lagos State University
September 1, 2021 - July 1, 2025
Bachelor of Business Administration (BBA) — Social Media Marketing at Lagos State University
September 1, 2021 - July 1, 2025
Bachelor of Business Administration (BBA) — Social Media Marketing at Lagos State University
September 1, 2021 - July 1, 2025
Bachelor of Business Administration (BBA) — Social Media Marketing at Lagos State University
September 1, 2021 - July 1, 2025

Qualifications

Hootsuite Social Media Marketing Certification
June 4, 2025 - June 13, 2030
HubSpot Social Media Marketing Certification
June 18, 2026 - July 4, 2030
Hootsuite Social Media Marketing Certification
January 1, 2026 - June 18, 2026
HubSpot Social Media Marketing Certification
January 1, 2026 - June 18, 2026
Meta Social Media Marketing Professional Certificate
January 1, 2026 - June 18, 2026
Google Digital Marketing Certification
January 1, 2025 - June 18, 2026
Hootsuite Social Media Marketing Certification
January 1, 2026 - June 18, 2026
HubSpot Social Media Marketing Certification
January 1, 2026 - June 18, 2026
Meta Social Media Marketing Professional Certificate
January 1, 2026 - June 18, 2026
Google Digital Marketing Certification
January 1, 2025 - June 18, 2026
Hootsuite Social Media Marketing Certification
January 1, 2026 - June 18, 2026
HubSpot Social Media Marketing Certification
January 1, 2026 - June 18, 2026
Meta Social Media Marketing Professional Certificate
January 1, 2026 - June 18, 2026
Google Digital Marketing Certification
January 1, 2025 - June 18, 2026
Hootsuite Social Media Marketing Certification
January 1, 2026 - June 18, 2026
HubSpot Social Media Marketing Certification
January 1, 2026 - June 18, 2026
Meta Social Media Marketing Professional Certificate
January 1, 2026 - June 18, 2026
Google Digital Marketing Certification
January 1, 2025 - June 18, 2026
Hootsuite Social Media Marketing Certification
January 1, 2026 - June 18, 2026
HubSpot Social Media Marketing Certification
January 1, 2026 - June 18, 2026
Meta Social Media Marketing Professional Certificate
January 1, 2026 - June 18, 2026
Google Digital Marketing Certification
January 1, 2025 - June 18, 2026
Hootsuite Social Media Marketing Certification — Hootsuite Academy
January 1, 2026 - June 18, 2026
HubSpot Social Media Marketing Certification — HubSpot Academy
January 1, 2026 - June 18, 2026
Meta Social Media Marketing Professional Certificate — Meta via Coursera
January 1, 2026 - June 18, 2026
Google Digital Marketing Certification — Google Digital Garage
January 1, 2025 - June 18, 2026

Industry Experience

Healthcare, Professional Services, Retail, Real Estate & Construction, Travel & Hospitality, Education, Wholesale & Distribution, Manufacturing, Energy & Utilities, Other, Media & Entertainment, Software & Internet, Consumer Goods
    Social Media Management & Content Creation | eCommerce Brand

    Managed full social media presence for an eCommerce brand across Instagram, Facebook, and TikTok. Delivered a monthly content calendar, branded Canva graphics, Instagram Reels, caption writing, community management, and monthly performance reporting. Grew the brand’s engagement consistently through strategic content and a structured posting schedule.
    What was delivered:

    20+ posts per month across all platforms
    Branded Canva carousels and product graphics
    Instagram Reels and TikTok short-form videos
    Daily comment and DM management
    Monthly analytics and performance report