Available to hire
Hi, I’m Aljosha Ratti, a Lead UI/UX Designer with 10+ years of international experience spanning e-commerce, iGaming, travel and hospitality. I focus on UX strategy, scalable design systems, and data-driven product design for B2B, B2C and back-office platforms.
With a strong frontend understanding (HTML, CSS, basic JavaScript) I combine design leadership with cross-functional collaboration to drive business impact, optimize conversions, and continuously improve UX through research, experimentation, and KPI analysis.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Italian
Fluent
German
Intermediate
Work Experience
Senior UX/UI Designer at Eeze (iGaming)
May 1, 2023 - PresentConducted UX research and designed UI for B2E and B2C backoffice platforms. Created desktop and mobile wireframes, mockups, and prototypes for usability testing. Built and maintained multiple Design Systems. Conducted usability tests and user interviews with existing and potential users. Collaborated with design team, developers, Product Owners, and stakeholders. Utilized AI tools to generate assets, draft concepts, and mockup variants.
Lead UX/UI Designer at GAN (iGaming)
June 1, 2020 - April 1, 2023Designed B2C gaming applications and internal B2E platforms. Owned and scaled the company design system. Conducted usability testing with real users. Ideated and designed scalable platform for real operators. Managed and coached a team of 7 designers. Supported recruitment and hiring processes. Collaborated with Game Artist and Product Owner. First UK based employer; team grew by ~50% after I joined.
Senior UX/UI Designer at GAN (iGaming)
June 1, 2020 - April 1, 2023Designed UX/UI for online casino app (B2C). Managed and developed Design System for internal platforms (B2E). Conducted usability testing with potential users. Managed and mentored 3 junior/mid-level designers. Participated in recruitment processes.
Experience Designer at trivago (Travel, Hospitality)
April 1, 2019 - March 1, 2020Managing 3 B2E/B2C projects for desktop and mobile users. Built prototypes and conducted A/B testing experiments. Designed information architecture and sitemap for Trivago Magazine. Analyzed user flows with Hotjar and Google Analytics. Coordinated with cross‑continental teams to build shared design standards and the first design system. Exit page rate decreased from 60% to 40% after improvements.
Experience Designer at trivago (Travel)
April 1, 2019 - March 1, 2020Managed 3 B2E/B2C projects in the marketing team, collaborating with Product Owners in Düsseldorf, Palma, and Amsterdam. Designed platform architecture and site maps. Analyzed user flows and pain points using Hotjar and Google Analytics. Delivered wireframes and mockups for A/B testing. Collaborated with developers, content managers, and stakeholders. Improved internal tools for managing Trivago Spots assets. Organized focus groups to optimize UX and UI.
UX Engineer / UX/UI Designer & Front-end Developer at Kitchen Door Workshop
May 1, 2015 - April 1, 2019Designed and maintained two e‑commerce platforms (desktop & mobile). Managed front‑end code and repositories. Performed data‑driven UX optimization. Collaborated with marketing on acquisition campaigns. Achieved a 2% CRO increase. Conducted user research and designed new features and interactive prototypes.
UX Engineer at Kitchen Door Workshop (E-commerce)
May 1, 2015 - April 1, 2019Optimized UX/UI using data-driven design. Conducted user research with potential and real users. Designed new features and conducted usability testing. Managed front-end development and Git repositories for 3 websites. Collaborated with marketing team to produce digital marketing products. Contributed to 50% business growth.
Digital Product Designer at Comatfilters S.r.l. (Chemical)
May 1, 2014 - April 1, 2015Designed and developed software for industrial machines following UX/UI best practices. Front-end development of platform to manage machine features. Conducted user testing with real users.
UX/UI Designer | UX Research at University of Brighton (Academic)
September 1, 2013 - August 1, 2014Conducted qualitative and quantitative research. Built interactive prototypes for gaming research projects. Usability testing.
UX/UI Designer | UX Research at University of Brighton, UK
September 1, 2013 - August 1, 2014Conducted quantitative and qualitative user research. Designed UX/UI for a game project. Built interactive prototypes.
Education
Master of Art in UX & UI Design at Polytechnic of Milan, Italy
January 1, 2011 - January 1, 2014Bachelor Degree in Product Design at Polytechnic of Milan, Italy
January 1, 2006 - January 1, 2011Graphic Designer Internship | UX Research at Coesis Research, Milan, Italy
January 1, 2013 - June 1, 2013Advanced HTML5, CSS3, JavaScript Training at Dragon, London
January 1, 2017 - February 1, 2026JavaScript, jQuery Training Course at London Academy of IT, London
January 1, 2017 - February 1, 2026Web Developer Course at Code 7, Hove
January 1, 2016 - February 1, 2026Master of Arts in UX & UI Design at Politecnico di Milano, Italy
January 1, 2011 - January 1, 2014Bachelor’s degree in Product Design at Politecnico di Milano, Italy
January 1, 2006 - January 1, 2011Web Developer Course at London Academy of IT
January 1, 2017 - February 16, 2026Qualifications
Advanced HTML5, CSS3, JavaScript Training
January 1, 2017 - February 1, 2026JavaScript, jQuery Training Course
January 1, 2017 - February 1, 2026Web Developer Course
January 1, 2016 - February 1, 2026Web Developer Course
January 1, 2017 - February 16, 2026Industry Experience
Travel & Hospitality, Gaming, Education, Software & Internet, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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