Allegra Ghiloni

Developed and executed multi-brand social media strategies across Instagram, TikTok, Meta Ads, YouTube, Pinterest, and LinkedIn, ensuring distinctive positioning and consistent messaging. Led end-to-end content creation and video editing, including social media content, blog posts, newsletters, and campaign assets, driving engagement and brand loyalty. Scaled community growth and advocacy through targeted campaigns, increasing audience engagement, retention, and brand reach. Directed global Influencer partnerships and UGC programs (organic and paid), optimising brand awareness, sales, and customer loyalty. Analysed campaign performance and audience insights to inform strategy, improve ROI, and guide decision-making. Partnered with marketing and product teams to integrate social initiatives with launches and overarching brand objectives.

Led the development and execution of organic social strategies for lifestyle, beauty, and wellness brands, driving brand awareness, audience growth, engagement, leads, and sales. Oversaw multi-platform content creation and editing (Instagram, TikTok, Facebook, LinkedIn), including calendars, reels, posts, UGC campaigns, and video production aligned with brand and commercial goals. Built and nurtured engaged online communities through targeted strategies that increased loyalty, reach, and conversions. Leveraged trend and audience insights to inform creative direction, content formats, and platform specific strategies. Managed Influencer partnerships and brand collaborations from concept to execution, ensuring consistency and measurable impact. Collaborated with internal teams to align social content with product launches, campaigns, and broader marketing goals.

Developed and executed multi-brand social media strategies across Instagram, TikTok, Meta Ads, YouTube, Pinterest, and LinkedIn; led end-to-end content creation (reels, UGC, posts, newsletters) and video editing; scaled community growth and brand loyalty; managed global influencer partnerships; aligned social initiatives with product launches and brand objectives; produced shoots and digital assets; improved ROI and audience engagement.