Creative and results-driven Social Media & Influencer Manager passionate about storytelling and visually compelling content. Experienced in crafting digital strategies that boost engagement, brand visibility, ROI, and conversions across lifestyle, fashion, health, and beauty brands. Skilled in trend identification, content creation, Influencer partnerships, and delivering innovative, data-informed campaigns that grow audiences and strengthen brand presence.

Creative and results-driven Social Media & Influencer Manager passionate about storytelling and visually compelling content. Experienced in crafting digital strategies that boost engagement, brand visibility, ROI, and conversions across lifestyle, fashion, health, and beauty brands. Skilled in trend identification, content creation, Influencer partnerships, and delivering innovative, data-informed campaigns that grow audiences and strengthen brand presence.

Available to hire

Creative and results-driven Social Media & Influencer Manager passionate about storytelling and visually compelling content. Experienced in crafting digital strategies that boost engagement, brand visibility, ROI, and conversions across lifestyle, fashion, health, and beauty brands. Skilled in trend identification, content creation, Influencer partnerships, and delivering innovative, data-informed campaigns that grow audiences and strengthen brand presence.

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Language

English
Fluent
Italian
Fluent

Work Experience

Social Media Manager at ItalSpirits
October 13, 2025 - Present
Developed and executed multi-brand social media strategies across Instagram, TikTok, Meta Ads, YouTube, Pinterest, and LinkedIn, ensuring distinctive positioning and consistent messaging. Led end-to-end content creation and video editing, including social media content, blog posts, newsletters, and campaign assets, driving engagement and brand loyalty. Scaled community growth and advocacy through targeted campaigns, increasing audience engagement, retention, and brand reach. Directed global Influencer partnerships and UGC programs (organic and paid), optimising brand awareness, sales, and customer loyalty. Analysed campaign performance and audience insights to inform strategy, improve ROI, and guide decision-making. Partnered with marketing and product teams to integrate social initiatives with launches and overarching brand objectives.
Social Media Manager at Allegra Ghiloni Style Socials
September 1, 2020 - December 31, 2025
Led the development and execution of organic social strategies for lifestyle, beauty, and wellness brands, driving brand awareness, audience growth, engagement, leads, and sales. Oversaw multi-platform content creation and editing (Instagram, TikTok, Facebook, LinkedIn), including calendars, reels, posts, UGC campaigns, and video production aligned with brand and commercial goals. Built and nurtured engaged online communities through targeted strategies that increased loyalty, reach, and conversions. Leveraged trend and audience insights to inform creative direction, content formats, and platform specific strategies. Managed Influencer partnerships and brand collaborations from concept to execution, ensuring consistency and measurable impact. Collaborated with internal teams to align social content with product launches, campaigns, and broader marketing goals.
Social Media & Influencer Manager at Self-employed / Freelance
January 1, 2014 - Present
Developed and executed multi-brand social media strategies across Instagram, TikTok, Meta Ads, YouTube, Pinterest, and LinkedIn; led end-to-end content creation (reels, UGC, posts, newsletters) and video editing; scaled community growth and brand loyalty; managed global influencer partnerships; aligned social initiatives with product launches and brand objectives; produced shoots and digital assets; improved ROI and audience engagement.
Freelance Fashion Stylist at Various international luxury brands
January 1, 2013 - December 31, 2014
Styled and produced photography for advertising, campaigns, e-commerce and editorial shoots; collaborated with clients including Alexander McQueen, Four Seasons Hotels, ASICS, Bottega Veneta, Vogue, Grazia, Harper’s Bazaar, L’Officiel, Rolling Stone; supported senior stylists; contributed to creative direction and asset production.

Education

A-Levels at Brockhurst College
January 1, 2007 - January 1, 2009
GCSEs at Prestland School
January 1, 2003 - January 1, 2007
6 Month Placement at Politecnico di Milano
January 11, 2030 - March 27, 2026
A Levels in Business Studies, Media Studies, Textile at Brockenhurst College
January 1, 2007 - January 1, 2009
GCSEs at Priestlands School
January 1, 2003 - January 1, 2007
6-month Placement studying Fashion Marketing, Fashion Communication, Fashion Design, Graphic Design, Italian Language at Politecnico di Milano
January 1, 2012 - January 1, 2012

Qualifications

A-Levels
January 1, 2007 - January 1, 2009
GCSEs
January 1, 2003 - January 1, 2007
6 Month Placement
January 11, 2030 - March 27, 2026
BA Honours in Fashion Marketing & Fashion Event Management
January 1, 2010 - January 1, 2013

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Other, Retail, Travel & Hospitality