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Hi, I’m Allen Kim, a proactive founder, marketer, and cross-cultural storyteller who loves turning bold ideas into actionable campaigns. I’ve built Groove Magazine from the ground up, growing a 70+ member team and driving global initiatives that connect fashion, music, and culture. I’m currently studying MA (Hons) International Business at the University of Edinburgh, and I’m eager to apply my brand-building, audience engagement, and digital storytelling skills to exciting projects in the creative industries.…Hi, I’m Allen Kim, a proactive founder, marketer, and cross-cultural storyteller who loves turning bold ideas into actionable campaigns. I’ve built Groove Magazine from the ground up, growing a 70+ member team and driving global initiatives that connect fashion, music, and culture. I’m currently studying MA (Hons) International Business at the University of Edinburgh, and I’m eager to apply my brand-building, audience engagement, and digital storytelling skills to exciting projects in the creative industries.

Allen Kim

Brand Strategist, Marketing Strategist, Brand Designer, +2

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Hi, I’m Allen Kim, a proactive founder, marketer, and cross-cultural storyteller who loves turning bold ideas into actionable campaigns. I’ve built Groove Magazine from the ground up, growing a 70+ member team and driving global initiatives that connect fashion, music, and culture. I’m currently studying MA (Hons) International Business at the University of Edinburgh, and I’m eager to apply my brand-building, audience engagement, and digital storytelling skills to exciting projects in the creative industries.…Hi, I’m Allen Kim, a proactive founder, marketer, and cross-cultural storyteller who loves turning bold ideas into actionable campaigns. I’ve built Groove Magazine from the ground up, growing a 70+ member team and driving global initiatives that connect fashion, music, and culture. I’m currently studying MA (Hons) International Business at the University of Edinburgh, and I’m eager to apply my brand-building, audience engagement, and digital storytelling skills to exciting projects in the creative industries.

Available to hire

Hi, I’m Allen Kim, a proactive founder, marketer, and cross-cultural storyteller who loves turning bold ideas into actionable campaigns. I’ve built Groove Magazine from the ground up, growing a 70+ member team and driving global initiatives that connect fashion, music, and culture.

I’m currently studying MA (Hons) International Business at the University of Edinburgh, and I’m eager to apply my brand-building, audience engagement, and digital storytelling skills to exciting projects in the creative industries.

Skills

Canva

Capcut

Experience Level

Canva

Expert

Capcut

Intermediate

Language

Korean

Fluent

Work Experience

Founder, Director, and Marketing Director at Groove Magazine

October 1, 2025 - Present

Founded a fashion publication integrating music and global cultural influences, growing the organisation to 70+ members across brand ambassadors, models, operations, and multidisciplinary creative teams. Drove growth with 255,000+ views in 90 days, 10,677 profile visits, and 54% engagement from non-followers through global initiatives such as Week of Fashion in Edinburgh, Groove Abroad, and a cultural exchange with Waseda University in Tokyo, alongside 20+ online and offline campaigns. Magazine displayed at the University of Edinburgh Gift Shop and selected as an official promotional brochure by the university marketing team.

University Ambassador – Florida Cicerones at University of Florida

January 1, 2023 - May 1, 2025

Selected for a highly competitive student ambassador programme to represent the university to prospective students, families, and VIP visitors; delivered weekly campus tours and completed 50+ service hours per semester. Conducted 50+ hours of campus tours and tabling per semester for the Student Today Alumni Tomorrow division that connects UF undergraduate students to the alumni network.

Marketing Intern at Find Education Limited

June 1, 2022 - August 1, 2022

Managed and redesigned the company’s Instagram strategy, introducing student-focused storytelling and user-generated content to increase engagement and strengthen brand authenticity of a summer English camp company.

International Business Programme Representative at University of Edinburgh

October 1, 2025 - Present

Elected undergraduate representative responsible for collecting and analysing student feedback to improve academic quality, support services, and programme delivery. Designed and distributed bi-monthly surveys to assess teaching effectiveness, accessibility of resources, and student engagement across the programme.

Business Strategist at SPARKS: Marketing Firm

September 1, 2024 - February 1, 2025

Identified the client’s key competitive advantage, repositioning a local vintage arcade around its retro identity and proposing an interior redesign and brand experience strategy to differentiate from large competitors. Co-developed and presented a 70-page, year-long marketing plan covering customer retention, loyalty programmes, digital campaigns, and Google review optimisation; strategic positioning contributed to winning the university-wide marketing case competition.