I am a creative communications and social media professional with experience in content planning, visual storytelling, and digital promotion for cultural, lifestyle, and consumer-facing brands. I have created and managed social media content, event campaigns, card-news style visuals, and promotional materials for international audiences. My background includes communications and event promotion at cultural institutions, as well as experience in Korean cosmetics marketing and fashion-related work. I am especially interested in helping brands build a consistent and engaging Instagram presence through thoughtful content planning, clear captions, visual direction, and performance analysis. I am reliable, detail-oriented, and familiar with the Belgian market. I can support brands with monthly Instagram content calendars, English captions, visual concepts, basic design, and reporting on engagement and growth.

I am a creative communications and social media professional with experience in content planning, visual storytelling, and digital promotion for cultural, lifestyle, and consumer-facing brands. I have created and managed social media content, event campaigns, card-news style visuals, and promotional materials for international audiences. My background includes communications and event promotion at cultural institutions, as well as experience in Korean cosmetics marketing and fashion-related work. I am especially interested in helping brands build a consistent and engaging Instagram presence through thoughtful content planning, clear captions, visual direction, and performance analysis. I am reliable, detail-oriented, and familiar with the Belgian market. I can support brands with monthly Instagram content calendars, English captions, visual concepts, basic design, and reporting on engagement and growth.

Available to hire

I am a creative communications and social media professional with experience in content planning, visual storytelling, and digital promotion for cultural, lifestyle, and consumer-facing brands. I have created and managed social media content, event campaigns, card-news style visuals, and promotional materials for international audiences.

My background includes communications and event promotion at cultural institutions, as well as experience in Korean cosmetics marketing and fashion-related work. I am especially interested in helping brands build a consistent and engaging Instagram presence through thoughtful content planning, clear captions, visual direction, and performance analysis.
I am reliable, detail-oriented, and familiar with the Belgian market. I can support brands with monthly Instagram content calendars, English captions, visual concepts, basic design, and reporting on engagement and growth.

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Language

English
Fluent
Korean
Fluent
French
Intermediate
Japanese
Intermediate

Work Experience

Digital Campaign Manager at Interpark Theater Company
January 1, 2016 - August 1, 2017
Executed conversion-focused digital campaigns for concerts and musical productions featuring leading K-pop artists across YouTube, social media, and Naver. Supported ticket conversion through creator and fan-community activations aligned with launch, pre-sale, and final call milestones. Tracked campaign metrics including views, engagement, link clicks, traffic, and ticketing indicators to support optimization decisions.
Influencer Marketing Associate at All Day Young (K-beauty Startup)
January 1, 2019 - August 1, 2021
Managed 100 influencer campaigns across Korean digital platforms including Instagram, YouTube, and Naver; collaborated with 50 creators; guided campaign execution through briefs aligned with Korean consumer behavior, platform trends, and audience response. Optimized creator selection, messaging, and social-first content formats based on performance insights. Secured high-performing UGC assets and adapted them for reuse across brand channels and performance-oriented digital campaigns.
Project Manager, Digital Marketing & Content Strategy at Korea Heritage Agency
September 1, 2021 - December 1, 2025
Led localized creator and digital content campaigns for Korean and international audiences across Instagram, Facebook, newsletters, and web channels. Collaborated with 100 creators and media partners, generating 800K–1.5M cumulative reach across campaign periods. Managed campaign performance metrics including engagement rate, link clicks, traffic, and ticketing indicators to support optimization decisions. Produced content calendars, campaign copy, and creative coordination workflows with media teams to improve campaign consistency and audience response. Developed short-form content concepts and campaign messaging tailored to audience behavior, platform trends, and high-engagement social formats.

Education

Bachelor of Media & Economics at Sungkyunkwan University
January 11, 2030 - June 8, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services