In 2023, Sense Arena, an innovative tennis training company, partnered with the ATP Tour and needed a new website that combined design elements from both brands. As someone who had been heavily involved in the development of the ATP Tour branding, I was hired by Sense Arena to revamp their website in terms of both style and functionality.

In August 2022, the WTA and Hologic organized an event called Her Health Advantage, which brought together top women’s healthcare professionals and women’s tennis players to discuss the current state of women’s health. As the Senior Designer of the WTA Creative team, I was responsible for leading the art direction and branding development for the event. This involved creating a full brand suite, including a logo, typography, color palette, and digital assets for social media, as well as designing various on-site touchpoints, such as a stage backdrop, selfie station, door decals, and more.

As the Senior Designer of the joint ATP WTA Creative Team, my main responsibility was to direct the brand and product design of the ATP WTA Live App. The app was created to connect the two main tours of professional tennis - the men’s and the women’s. I worked closely with a team of designers and developers, ensuring that cross-functional communication and standards were met. Our aim was to create an interface that combined the vibrant world of the WTA and ATP tours with a gamified, fresh take on a mobile sporting app. The end result was both visually appealing and user-friendly – satisfying the key audience of tennis enthusiasts while staying true to our brand voice.

A community for creatives, Forge aims to provide financial guidance to freelancers. I created a full brand suite, including messaging, positioning, logo, color palette, typography and brand guidelines.

Using AI technology to connect dialers with the best prospects at the best time, ProspectIQ delivers groundbreaking results for sales conversions. As Design Director, I led efforts to design a user-centric interface that prioritized usability and interaction, while maintaining a modern feel that connects to the company’s innovative essence.

The WTA Finals, the most significant event of the WTA season, took place in Fort Worth, Texas in 2022. As the Senior Designer of the WTA Creative team, I was responsible for leading the art direction and execution of all on-site deliverables for the event. This included backdrops, signage, on-court LED and cube, and on-court signage. I also managed the production of all social and digital assets for the marketing campaign leading up to the event.