Alissa Allie Lim

Led brand marketing for FairPrice Fineest, driving awareness and market share growth. Developed and executed data-driven campaigns to boost engagement and ROI. Managed multi-channel budgets across digital and offline touchpoints, leveraging analytics to refine campaigns and exceed KPIs. Built strong agency partnerships to deliver cohesive 360° marketing activations, orchestrated launches and seasonal promotions aligned with brand and sales goals, analyzed Nielsen market research for customer insights, and supported social media growth across platforms. Created on-brand social content and launched/optimized paid social campaigns for reach, conversions, and ROI. Tracked trends and competitive activity, applied insights to keep strategies relevant, and led KOL/influencer strategy from sourcing through content direction and campaign execution. Supervised junior team members across content, production, and campaign execution.

Developed creative marketing concepts to communicate brand values and identity. Managed campaign logistics and workflows for seamless execution. Collaborated with designers to produce visually compelling digital assets. Supported event planning and coordination to enhance brand experiences. Drove business development by engaging potential partners and investors. Tracked campaign performance and optimized strategies for better ROI.