Senior Marketing Executive & Social Media Lead at Fair Price

Led brand marketing for FairPrice Fineest, driving awareness and market share growth. Developed and executed data-driven campaigns to boost engagement and ROI. Managed multi-channel budgets across digital and offline touchpoints, leveraging analytics to refine campaigns and exceed KPIs. Built strong agency partnerships to deliver cohesive 360° marketing activations, orchestrated launches and seasonal promotions aligned with brand and sales goals, analyzed Nielsen market research for customer insights, and supported social media growth across platforms. Created on-brand social content and launched/optimized paid social campaigns for reach, conversions, and ROI. Tracked trends and competitive activity, applied insights to keep strategies relevant, and led KOL/influencer strategy from sourcing through content direction and campaign execution. Supervised junior team members across content, production, and campaign execution.

Marketing Assistant at The Think Group

Developed creative marketing concepts to communicate brand values and identity. Managed campaign logistics and workflows for seamless execution. Collaborated with designers to produce visually compelling digital assets. Supported event planning and coordination to enhance brand experiences. Drove business development by engaging potential partners and investors. Tracked campaign performance and optimized strategies for better ROI.

at InoMao Pte Ltd

Project Manager at LH.M Advertising Pte Ltd

Managed key FMCG and beauty client portfolios to ensure seamless event execution and customer satisfaction. Negotiated with vendors to secure cost-effective, high-quality event solutions. Led end-to-end event planning from concept to execution and post-event analysis. Executed marketing campaigns and developed collaterals supporting event objectives. Controlled budgets and sourcing to maintain profitability and operational efficiency. Oversaw logistics, inventory, and on-site operations for smooth event delivery. Executed BT L marketing and outdoor activations to drive brand engagement. Delivered sales reports and post-event insights to measure ROI and optimize future events.

Senior Account Executive (Marketing) at LH.M Advertising Pte Ltd

Developed and executed marketing strategies including proposals, media plans, and POS design. Pitched creative concepts aligned with client goals and brand vision. Managed end-to-end campaigns from briefing to final asset delivery across channels, ensuring brand consistency and strategic alignment throughout execution. Created social media content and explored new digital channels to boost engagement. Coordinated integrated campaigns across print, digital, and social platforms. Tracked campaign performance and optimized tactics to meet KPIs. Cultivated strong client relationships, improving satisfaction and driving repeat business.

Marketing (BTL to ATL) at ID8 Pte Ltd

Contributed to marketing and advertising activities spanning BTL to ATL. Supported campaign planning and execution and helped track campaign performance for better ROI and optimization. (Detailed responsibilities were not clearly specified in the provided text.)