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I’m a Brand and Marketing Manager with 10+ years of experience leading product launches, integrated campaigns, influencer partnerships, and retail commercialization across beauty, fashion, hospitality, and lifestyle brands. I thrive on turning consumer insights into actionable strategies, collaborating cross-functionally with E-commerce, creative, product, and leadership teams to drive growth, storytelling, and measurable ROI through holistic marketing programs. I build brands through people-first storytelling, data-driven decisions, and a collaborative approach that aligns marketing with business objectives. I enjoy partnering with founders, executives, and cross-functional teams to craft innovative campaigns, scale partnerships, and deliver experiences that resonate with diverse audiences.…I’m a Brand and Marketing Manager with 10+ years of experience leading product launches, integrated campaigns, influencer partnerships, and retail commercialization across beauty, fashion, hospitality, and lifestyle brands. I thrive on turning consumer insights into actionable strategies, collaborating cross-functionally with E-commerce, creative, product, and leadership teams to drive growth, storytelling, and measurable ROI through holistic marketing programs. I build brands through people-first storytelling, data-driven decisions, and a collaborative approach that aligns marketing with business objectives. I enjoy partnering with founders, executives, and cross-functional teams to craft innovative campaigns, scale partnerships, and deliver experiences that resonate with diverse audiences.

Allie Barfield

Brand Strategist, Marketing Strategist, Social Media Manager, +2

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I’m a Brand and Marketing Manager with 10+ years of experience leading product launches, integrated campaigns, influencer partnerships, and retail commercialization across beauty, fashion, hospitality, and lifestyle brands. I thrive on turning consumer insights into actionable strategies, collaborating cross-functionally with E-commerce, creative, product, and leadership teams to drive growth, storytelling, and measurable ROI through holistic marketing programs. I build brands through people-first storytelling, data-driven decisions, and a collaborative approach that aligns marketing with business objectives. I enjoy partnering with founders, executives, and cross-functional teams to craft innovative campaigns, scale partnerships, and deliver experiences that resonate with diverse audiences.…I’m a Brand and Marketing Manager with 10+ years of experience leading product launches, integrated campaigns, influencer partnerships, and retail commercialization across beauty, fashion, hospitality, and lifestyle brands. I thrive on turning consumer insights into actionable strategies, collaborating cross-functionally with E-commerce, creative, product, and leadership teams to drive growth, storytelling, and measurable ROI through holistic marketing programs. I build brands through people-first storytelling, data-driven decisions, and a collaborative approach that aligns marketing with business objectives. I enjoy partnering with founders, executives, and cross-functional teams to craft innovative campaigns, scale partnerships, and deliver experiences that resonate with diverse audiences.

Available to hire

I’m a Brand and Marketing Manager with 10+ years of experience leading product launches, integrated campaigns, influencer partnerships, and retail commercialization across beauty, fashion, hospitality, and lifestyle brands. I thrive on turning consumer insights into actionable strategies, collaborating cross-functionally with E-commerce, creative, product, and leadership teams to drive growth, storytelling, and measurable ROI through holistic marketing programs.

I build brands through people-first storytelling, data-driven decisions, and a collaborative approach that aligns marketing with business objectives. I enjoy partnering with founders, executives, and cross-functional teams to craft innovative campaigns, scale partnerships, and deliver experiences that resonate with diverse audiences.

Skills

Branding

Email Marketing

Experience Level

Branding

Expert

Email Marketing

Expert

Language

English

Fluent

Work Experience

Sr. Social Media & Influencer Manager at Hari Mari

November 1, 2025 - Present

Own annual influencer budget, partnership negotiations, gifting strategy, and performance reporting to maximize ROI and brand awareness. Partner cross-functionally with E-Commerce, Creative, Product, and Leadership teams to align marketing initiatives with business objectives and seasonal revenue goals. Lead creator, celebrity, and partnership activations supporting major product launches, collaborations, and brand storytelling campaigns. Manage influencer attribution, reporting, and performance analysis to identify top-performing partners and optimize investment decisions. Develop and execute social-first launch strategies for new product introductions, collaborations, and seasonal campaigns.

Brand Manager at Tree Hut (Naterra International)

March 1, 2025 - November 1, 2025

Managed cross-functional launch timelines from concept through commercialization, ensuring on-time execution across product development, sales, supply chain, and marketing. Led retailer-specific marketing support for Target, Ulta, and Walmart, aligning product launches with merchandising and promotional strategies. Influenced innovation roadmap decisions through consumer insights, competitive intelligence, and category trend analysis. Presented innovation strategies, launch plans, and business recommendations to executive leadership and retail partners.

PR & Influencer Manager - Brand Manager at Bespoke Beauty Brands (KimChi Chic Beauty & Jason Wu Beauty)

March 15, 2024 - March 1, 2025

Owned marketing calendars across multiple brands, aligning product launches, influencer campaigns, affiliate programs, PR initiatives, and retail support. Oversaw and facilitated multiple high-impact events and activations, including influencer gatherings, media events, and strategic brand collaborations. Managed and nurtured relationships with founders, aligned brand vision with ongoing marketing efforts. Led content strategy for New York Fashion Week, capturing impactful social media moments that elevated brand exposure. Directed the affiliate and social media team, fostering collaboration and achieving KPI milestones. Managed six-figure influencer, affiliate, PR, and event budgets across multiple brands. Developed integrated marketing campaigns spanning social media, influencer marketing, PR, affiliate, retail, and experiential channels. Led agency, creator, and vendor relationships to ensure campaigns were delivered on time and within budget. Built and scaled affiliate marketing pr

Freelance Social Media Consultant, Content Creator, PR Specialist at Finding Ferdinand, House of Colour, & Team Bespoke (Public Relations)

November 1, 2023 - April 1, 2024

Advised founders and small business owners on social media, content, PR, and brand-building strategies. Managed multiple client accounts simultaneously while maintaining project timelines, budgets, and deliverables. Developed integrated content and communication strategies to increase brand awareness and customer engagement. Identified partnership and media opportunities to expand brand visibility and earned coverage.

Affiliate Influencer Coordinator at Babe Original (Performance Beauty Group)

April 1, 2023 - November 1, 2023

Onboarded influencers into the brand’s affiliate program, fostering long-term relationships. Introduced the 'Pro Affiliates' model to include professional makeup and hairstylists, enhancing reach and credibility. Generated reports tracking affiliate performance, highlighting revenue, earned media value, and campaign ROI. Collaborated with marketing, e-commerce, and influencer teams to support product launches and promotional campaigns. Analyzed affiliate performance and campaign results to identify growth opportunities and optimize program effectiveness.

Social Media Associate at Leatherology (DC International)

March 1, 2022 - April 1, 2023

Managed content strategy and execution across multiple social platforms to support product launches, seasonal campaigns, and brand initiatives. Partnered with PR agencies, influencers, and brand ambassadors to increase awareness and generate earned media opportunities. Produced and managed creative assets across social, email, and marketing channels to support business objectives. Contributed to the brand's expansion on emerging platforms, including TikTok, through content development and community engagement.

Date Coach - Legal Coordinator at Match.com

April 15, 2019 - March 1, 2022

Developed strong expertise in consumer behavior, customer experience, and relationship-focused products while supporting a portfolio of leading digital brands. Managed escalated customer cases across multiple Match Group brands, balancing customer experience, risk mitigation, and platform safety. Collaborated with Legal, Trust & Safety, Customer Care, and Product teams to ensure compliance with company policies and regulatory requirements. Reviewed and enforced social media, advertising, and platform compliance standards across Match Group brands. Developed expertise in consumer behavior, relationship-focused products, and customer lifecycle management while supporting a portfolio of leading digital brands.

Social Media/Marketing Coordinator at Marriott International (Renaissance Dallas at Plano Legacy West)

May 15, 2018 - April 9, 2019

Conceptualized and executed monthly activations, elevating brand visibility and guest engagement. Created digital assets and managed content for Facebook, Instagram, and Twitter. Partnered with influencers to amplify campaigns in alignment with Marriott brand standards. Planned and executed on-property activations, partnerships, and events designed to drive guest engagement and local awareness. Managed influencer and community partnerships to support hotel occupancy, dining initiatives, and brand visibility. Collaborated with sales, events, and operations teams to align marketing initiatives with business goals. Created content and marketing campaigns that enhanced the guest experience and strengthened local market presence.

Social Media Coordinator at Farouk Systems (CHI Haircare)

August 1, 2016 - June 9, 2017

Supported social media and influencer marketing efforts for one of the largest professional haircare brands in the industry including CHI, Biosilk, Farouk, & Esquire Men’s Grooming. Coordinated influencer partnerships, product launches, and social campaigns to drive awareness and engagement. Collaborated with high-profile partners and organizations, including the Miss Universe Organization, on integrated marketing initiatives. Assisted in the execution of global product launch campaigns across multiple digital channels.