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I’m Allison Durst, a creative marketing director rooted in independent music, digital media, and community-based storytelling. I shape artist identities and campaign narratives that resonate across DSPs, social platforms, and physical packaging. With more than a decade in digital direction, project management, and arts-based organizing, I blend design-minded thinking with hands-on collaboration to build sustainable, culturally resonant brands in music and beyond. I’m passionate about exploring new platforms, nurturing diverse communities, and delivering meaningful experiences around artists and their work.…I’m Allison Durst, a creative marketing director rooted in independent music, digital media, and community-based storytelling. I shape artist identities and campaign narratives that resonate across DSPs, social platforms, and physical packaging. With more than a decade in digital direction, project management, and arts-based organizing, I blend design-minded thinking with hands-on collaboration to build sustainable, culturally resonant brands in music and beyond. I’m passionate about exploring new platforms, nurturing diverse communities, and delivering meaningful experiences around artists and their work.

Allison Durst

Creative Director, Marketing Strategist, Brand Strategist, +2

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I’m Allison Durst, a creative marketing director rooted in independent music, digital media, and community-based storytelling. I shape artist identities and campaign narratives that resonate across DSPs, social platforms, and physical packaging. With more than a decade in digital direction, project management, and arts-based organizing, I blend design-minded thinking with hands-on collaboration to build sustainable, culturally resonant brands in music and beyond. I’m passionate about exploring new platforms, nurturing diverse communities, and delivering meaningful experiences around artists and their work.…I’m Allison Durst, a creative marketing director rooted in independent music, digital media, and community-based storytelling. I shape artist identities and campaign narratives that resonate across DSPs, social platforms, and physical packaging. With more than a decade in digital direction, project management, and arts-based organizing, I blend design-minded thinking with hands-on collaboration to build sustainable, culturally resonant brands in music and beyond. I’m passionate about exploring new platforms, nurturing diverse communities, and delivering meaningful experiences around artists and their work.

Available to hire

I’m Allison Durst, a creative marketing director rooted in independent music, digital media, and community-based storytelling. I shape artist identities and campaign narratives that resonate across DSPs, social platforms, and physical packaging. With more than a decade in digital direction, project management, and arts-based organizing, I blend design-minded thinking with hands-on collaboration to build sustainable, culturally resonant brands in music and beyond. I’m passionate about exploring new platforms, nurturing diverse communities, and delivering meaningful experiences around artists and their work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Marketing Director at Joyful Noise Recordings

January 1, 2025 - January 1, 2026

Oversee all facets of marketing for the label, developing and executing comprehensive campaigns for each release. Create and manage strategic marketing plans—from budgeting and digital rollouts to physical promotions and retail initiatives. Lead the Social Media team and collaborate closely with artists to ensure each campaign is aligned with their vision. Design core marketing materials in-house, including decks, retail one-sheets, and digital assets, ensuring consistency and creativity across platforms.

Digital Director at Joyful Noise Recordings

January 1, 2017 - January 1, 2025

Led digital strategy and execution for album campaigns across the label’s roster, managing everything from metadata, credits, and DSP delivery to creative asset organization and scheduling. Developed systems for digital asset workflows, maintained up-to-date knowledge of emerging platforms and technologies, and served as a key liaison between artists, designers, and distribution partners. Helped evolve the label’s digital infrastructure from the ground up, shaping how projects are launched and sustained online.

Freelance Consultant for Special Projects at Firehouse Image Center

January 1, 2014 - January 1, 2016

Consulted FH in staying up to date with fine art print technology and practices. Researched and presented my findings to help grow the company.

Director of Operations at Firehouse Image Center BV (Netherlands)

January 1, 2011 - January 1, 2013

Promoted to Director of Operations and sent to the Netherlands to launch a new printshop. I managed the entire startup—from sourcing raw materials and equipment to navigating Dutch business laws, customs and immigration. I built and led a small team, optimized printing processes, built healthy relationships with our business partners and established the operation for long-term success.