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Data-driven Senior Social Media & Brand Marketing Manager with 5+ years of dedicated marketing experience and 13+ years of cross-platform storytelling across TikTok, Instagram, Threads, X, Pinterest, and YouTube. Culturally fluent, trend-aware, and focused on building long-term brand equity through high-engagement, scroll-stopping narratives. I own end-to-end content calendars, publishing workflows, and performance reporting—turning platform insights into actionable monthly/quarterly/annual recommendations. Experienced collaborating across PR, paid media, creators, SMEs, and production teams to keep quality high and deliverables on time.…Data-driven Senior Social Media & Brand Marketing Manager with 5+ years of dedicated marketing experience and 13+ years of cross-platform storytelling across TikTok, Instagram, Threads, X, Pinterest, and YouTube. Culturally fluent, trend-aware, and focused on building long-term brand equity through high-engagement, scroll-stopping narratives. I own end-to-end content calendars, publishing workflows, and performance reporting—turning platform insights into actionable monthly/quarterly/annual recommendations. Experienced collaborating across PR, paid media, creators, SMEs, and production teams to keep quality high and deliverables on time.

Allison Parkyn

Social Media Manager, Brand Strategist, Marketing Strategist, +3

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Data-driven Senior Social Media & Brand Marketing Manager with 5+ years of dedicated marketing experience and 13+ years of cross-platform storytelling across TikTok, Instagram, Threads, X, Pinterest, and YouTube. Culturally fluent, trend-aware, and focused on building long-term brand equity through high-engagement, scroll-stopping narratives. I own end-to-end content calendars, publishing workflows, and performance reporting—turning platform insights into actionable monthly/quarterly/annual recommendations. Experienced collaborating across PR, paid media, creators, SMEs, and production teams to keep quality high and deliverables on time.…Data-driven Senior Social Media & Brand Marketing Manager with 5+ years of dedicated marketing experience and 13+ years of cross-platform storytelling across TikTok, Instagram, Threads, X, Pinterest, and YouTube. Culturally fluent, trend-aware, and focused on building long-term brand equity through high-engagement, scroll-stopping narratives. I own end-to-end content calendars, publishing workflows, and performance reporting—turning platform insights into actionable monthly/quarterly/annual recommendations. Experienced collaborating across PR, paid media, creators, SMEs, and production teams to keep quality high and deliverables on time.

Available to hire

Data-driven Senior Social Media & Brand Marketing Manager with 5+ years of dedicated marketing experience and 13+ years of cross-platform storytelling across TikTok, Instagram, Threads, X, Pinterest, and YouTube. Culturally fluent, trend-aware, and focused on building long-term brand equity through high-engagement, scroll-stopping narratives.

I own end-to-end content calendars, publishing workflows, and performance reporting—turning platform insights into actionable monthly/quarterly/annual recommendations. Experienced collaborating across PR, paid media, creators, SMEs, and production teams to keep quality high and deliverables on time.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Social Media & Content Strategist at DOCURIOUS

January 1, 2025 - Present

Owned day-to-day social presence and built structured multi-platform content calendars to drive community interaction. Served as the always-on creative engine, translating complex behavioral science topics into accessible, scroll-stopping social assets. Monitored performance in real time using social analytics, then delivered clear, decision-ready reporting to leadership via decks and spreadsheets. Tracked pop-culture and platform shifts proactively to ensure accurate copy, timing, and consistent publishing quality.

Associate Producer & Digital Content Strategist at Skinner Digital / Wolf Empire Documentary

January 1, 2025 - Present

Managed complex cross-functional workflows with creators, production crews, PR, and technical subject matter experts to align digital assets with campaign goals. Wrote comprehensive creative briefs and provided actionable feedback to contract creators, editors, and designers to preserve narrative quality. Drove the end-to-end production pipeline from initial ideation and scripting through editing and final asset delivery in a fast-paced environment.

Social Media & Content Strategist at Curious

January 1, 2025 - Present

Owned always-on, multi-platform social presence by building structured content calendars that drive community interaction. Served as the core creative engine, translating complex behavioral science topics into accessible, scroll-stopping social assets. Monitored real-time performance metrics (engagement, reach, audience growth) using advanced analytics and delivered data-driven insights to leadership via decks and spreadsheets. Proactively tracked platform shifts and pop culture trends while maintaining meticulous accuracy across publish timing and copy.

Freelance Social Media & Digital Strategist

January 1, 2013 - Present

Partnered with diverse consumer brands and agencies to develop and execute social-first content strategies that build brand equity and user loyalty. Led digital content campaigns for enterprise clients, contributing to a reported 40% increase in customer revenue growth. Increased organic visibility by 20% through SEO-aligned social and digital formatting. Coordinated small-scale influencer/creator amplification concepts, including gifting workflows and performance tracking.

Content Writer & Social Blogger at Advice Interactive Group

January 1, 2012 - January 1, 2013

Produced search-optimized digital copy and blog content for 50+ client organizations across high-volume consumer verticals. Monitored audience feedback and managed publishing workflows to ensure consistent brand voice and accuracy in fast-turn environments.

Production Scheduler & Workflow Lead, Video Editor at Media Distribution Solutions

January 1, 2009 - January 1, 2012

Designed and managed operational workflows for a remote network of 200+ freelance creative specialists, improving asset throughput and delivery velocity. Supervised thousands of fast-turnaround digital media assets across production stages with strict copy accuracy and adherence to publish timelines. Edited thousands of business promotional videos for organizations of all sizes.