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I currently manage content and reporting for Decathlon Belgium across Instagram and TikTok, turning trends into short-form video that drives visibility and engagement. I specialize in digital storytelling, community engagement, and social media strategy with a reporting-led approach to optimize performance. I create and publish campaign and always-on content, including on-camera work as a creator/ambassador. With a strong foundation in marketing and business management, I adapt quickly to fast-paced environments and focus on building brand awareness and audience growth.…I currently manage content and reporting for Decathlon Belgium across Instagram and TikTok, turning trends into short-form video that drives visibility and engagement. I specialize in digital storytelling, community engagement, and social media strategy with a reporting-led approach to optimize performance. I create and publish campaign and always-on content, including on-camera work as a creator/ambassador. With a strong foundation in marketing and business management, I adapt quickly to fast-paced environments and focus on building brand awareness and audience growth.

Franck Yamen

Social Media Manager, Content Creator, Content Strategist, +7

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I currently manage content and reporting for Decathlon Belgium across Instagram and TikTok, turning trends into short-form video that drives visibility and engagement. I specialize in digital storytelling, community engagement, and social media strategy with a reporting-led approach to optimize performance. I create and publish campaign and always-on content, including on-camera work as a creator/ambassador. With a strong foundation in marketing and business management, I adapt quickly to fast-paced environments and focus on building brand awareness and audience growth.…I currently manage content and reporting for Decathlon Belgium across Instagram and TikTok, turning trends into short-form video that drives visibility and engagement. I specialize in digital storytelling, community engagement, and social media strategy with a reporting-led approach to optimize performance. I create and publish campaign and always-on content, including on-camera work as a creator/ambassador. With a strong foundation in marketing and business management, I adapt quickly to fast-paced environments and focus on building brand awareness and audience growth.

Available to hire

I currently manage content and reporting for Decathlon Belgium across Instagram and TikTok, turning trends into short-form video that drives visibility and engagement. I specialize in digital storytelling, community engagement, and social media strategy with a reporting-led approach to optimize performance.

I create and publish campaign and always-on content, including on-camera work as a creator/ambassador. With a strong foundation in marketing and business management, I adapt quickly to fast-paced environments and focus on building brand awareness and audience growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

Dutch

Advanced

Work Experience

Social Media Executive at Decathlon Belgium

September 1, 2024 - Present

Create, plan, and publish Instagram and TikTok content for Decathlon Belgium, supporting always-on brand communication. Produce short-form video and campaign content designed to drive visibility and engagement, including videos reaching 1M+ views. Manage community interactions to strengthen audience connection through platform-native content. Build weekly/monthly performance reports to track results, extract insights, and improve future content decisions. Monitor platform trends and adapt them into brand-relevant ideas aligned with sports, retail, and lifestyle audiences. Comfortable and confident on camera for Reels/TikTok and campaign content, acting as both creator and on-screen ambassador.

Social Media Executive at Decathlon

September 1, 2024 - Present

Content creation for TikTok and Instagram (one video reaching one million views on both platforms). Community management, campaign implementation, and execution of overall social media strategy to enhance brand visibility.

Project Consultant at MetiSelect

June 1, 2023 - September 1, 2024

Client interventions for urgent assignments or temporary replacements. Support in various domains such as sales, customer service, logistics, etc.

Case Handler at AG INSURANCE

October 1, 2022 - April 1, 2023

Medical approvals, payment of professional fees, and indexing the mailbox for the medical service.

Marketing Intern at JEUNES BOSS

March 1, 2022 - June 1, 2022

Content creation and posting on social media, flyers, banners, etc. Contributed to marketing for a new concept and organised events.