Franck Yamen
I currently manage content and reporting for Decathlon Belgium across Instagram and TikTok, turning trends into short-form video that drives visibility and engagement.
About
I currently manage content and reporting for Decathlon Belgium across Instagram and TikTok, turning trends into short-form video that drives visibility and engagement. I specialize in digital storytelling, community engagement, and social media strategy with a reporting-led approach to optimize performance.
I create and publish campaign and always-on content, including on-camera work as a creator/ambassador. With a strong foundation in marketing and business management, I adapt quickly to fast-paced environments and focus on building brand awareness and audience growth.
- 4 years' experience
- Joined July 2026
Skills· 14
Languages
- FrenchFluent
- EnglishFluent
- DutchAdvanced
Industry experience
- Media & Entertainment
- Retail
- Professional Services
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Work experience· 5 roles
Create, plan, and publish Instagram and TikTok content for Decathlon Belgium, supporting always-on brand communication. Produce short-form video and campaign content designed to drive visibility and engagement, including videos reaching 1M+ views. Manage community interactions to strengthen audience connection through platform-native content. Build weekly/monthly performance reports to track results, extract insights, and improve future content decisions. Monitor platform trends and adapt them into brand-relevant ideas aligned with sports, retail, and lifestyle audiences. Comfortable and confident on camera for Reels/TikTok and campaign content, acting as both creator and on-screen ambassador.
Content creation for TikTok and Instagram (one video reaching one million views on both platforms). Community management, campaign implementation, and execution of overall social media strategy to enhance brand visibility.
Client interventions for urgent assignments or temporary replacements. Support in various domains such as sales, customer service, logistics, etc.
Education
Certifications and awards
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