Marketing & Growth Consultant | Brand Strategy, Integrated Campaigns & Commercial Growth
I help founder-led and growing consumer brands bring their marketing, people and processes into better alignment.
I’m a Marketing, Growth and Operations Consultant with 10 years’ agency experience across brand strategy, integrated campaigns, customer growth, client leadership and cross-functional delivery. I’ve worked with brands including Missoma, Trinny London, SunGod, Pour Moi and House of Angostura, helping teams turn ambitious goals, scattered activity and complex performance data into clear plans and stronger ways of working.
A big part of my work sits behind the campaigns themselves: creating onboarding processes, running discovery and brand audits, improving handovers, standardising campaign setup, sharpening creative review processes, building reporting rhythms and making QBRs more useful. I enjoy looking at where work gets stuck, where responsibilities become blurred and where systems can be simplified so teams can move faster without losing quality.
For Pour Moi’s US business, the integrated growth strategy I led contributed to 58% year-on-year revenue growth within six months. I’ve also coordinated more than 20 launches and promotions across multiple markets, onboarded complex accounts and brought creative, media, CRM and analytics teams together around one shared commercial plan.
My style is warm, curious and practical. I like getting under the skin of a business, understanding how the moving parts connect, and creating clear, manageable systems that make day-to-day delivery feel calmer and more consistent.
I’m particularly interested in working with startups, scaleups and founder-led brands across ecommerce, food and drink, hospitality, wellness and purpose-led consumer businesses. I’m open to freelance, contract and fractional projects spanning marketing strategy, growth planning, operational improvement, process design and cross-functional delivery.
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