Marketing & Growth Consultant | Brand Strategy, Integrated Campaigns & Commercial Growth I help founder-led and growing consumer brands bring their marketing, people and processes into better alignment. I’m a Marketing, Growth and Operations Consultant with 10 years’ agency experience across brand strategy, integrated campaigns, customer growth, client leadership and cross-functional delivery. I’ve worked with brands including Missoma, Trinny London, SunGod, Pour Moi and House of Angostura, helping teams turn ambitious goals, scattered activity and complex performance data into clear plans and stronger ways of working. A big part of my work sits behind the campaigns themselves: creating onboarding processes, running discovery and brand audits, improving handovers, standardising campaign setup, sharpening creative review processes, building reporting rhythms and making QBRs more useful. I enjoy looking at where work gets stuck, where responsibilities become blurred and where systems can be simplified so teams can move faster without losing quality. For Pour Moi’s US business, the integrated growth strategy I led contributed to 58% year-on-year revenue growth within six months. I’ve also coordinated more than 20 launches and promotions across multiple markets, onboarded complex accounts and brought creative, media, CRM and analytics teams together around one shared commercial plan. My style is warm, curious and practical. I like getting under the skin of a business, understanding how the moving parts connect, and creating clear, manageable systems that make day-to-day delivery feel calmer and more consistent. I’m particularly interested in working with startups, scaleups and founder-led brands across ecommerce, food and drink, hospitality, wellness and purpose-led consumer businesses. I’m open to freelance, contract and fractional projects spanning marketing strategy, growth planning, operational improvement, process design and cross-functional delivery.

Marketing & Growth Consultant | Brand Strategy, Integrated Campaigns & Commercial Growth I help founder-led and growing consumer brands bring their marketing, people and processes into better alignment. I’m a Marketing, Growth and Operations Consultant with 10 years’ agency experience across brand strategy, integrated campaigns, customer growth, client leadership and cross-functional delivery. I’ve worked with brands including Missoma, Trinny London, SunGod, Pour Moi and House of Angostura, helping teams turn ambitious goals, scattered activity and complex performance data into clear plans and stronger ways of working. A big part of my work sits behind the campaigns themselves: creating onboarding processes, running discovery and brand audits, improving handovers, standardising campaign setup, sharpening creative review processes, building reporting rhythms and making QBRs more useful. I enjoy looking at where work gets stuck, where responsibilities become blurred and where systems can be simplified so teams can move faster without losing quality. For Pour Moi’s US business, the integrated growth strategy I led contributed to 58% year-on-year revenue growth within six months. I’ve also coordinated more than 20 launches and promotions across multiple markets, onboarded complex accounts and brought creative, media, CRM and analytics teams together around one shared commercial plan. My style is warm, curious and practical. I like getting under the skin of a business, understanding how the moving parts connect, and creating clear, manageable systems that make day-to-day delivery feel calmer and more consistent. I’m particularly interested in working with startups, scaleups and founder-led brands across ecommerce, food and drink, hospitality, wellness and purpose-led consumer businesses. I’m open to freelance, contract and fractional projects spanning marketing strategy, growth planning, operational improvement, process design and cross-functional delivery.

Available to hire

Marketing & Growth Consultant | Brand Strategy, Integrated Campaigns & Commercial Growth

I help founder-led and growing consumer brands bring their marketing, people and processes into better alignment.

I’m a Marketing, Growth and Operations Consultant with 10 years’ agency experience across brand strategy, integrated campaigns, customer growth, client leadership and cross-functional delivery. I’ve worked with brands including Missoma, Trinny London, SunGod, Pour Moi and House of Angostura, helping teams turn ambitious goals, scattered activity and complex performance data into clear plans and stronger ways of working.

A big part of my work sits behind the campaigns themselves: creating onboarding processes, running discovery and brand audits, improving handovers, standardising campaign setup, sharpening creative review processes, building reporting rhythms and making QBRs more useful. I enjoy looking at where work gets stuck, where responsibilities become blurred and where systems can be simplified so teams can move faster without losing quality.

For Pour Moi’s US business, the integrated growth strategy I led contributed to 58% year-on-year revenue growth within six months. I’ve also coordinated more than 20 launches and promotions across multiple markets, onboarded complex accounts and brought creative, media, CRM and analytics teams together around one shared commercial plan.

My style is warm, curious and practical. I like getting under the skin of a business, understanding how the moving parts connect, and creating clear, manageable systems that make day-to-day delivery feel calmer and more consistent.

I’m particularly interested in working with startups, scaleups and founder-led brands across ecommerce, food and drink, hospitality, wellness and purpose-led consumer businesses. I’m open to freelance, contract and fractional projects spanning marketing strategy, growth planning, operational improvement, process design and cross-functional delivery.

See more

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
See more

Language

Work Experience

Performance Director at Nest Commerce, London
March 1, 2025 - November 1, 2025
- Led overarching growth strategy and senior client relationships across four ecommerce accounts, ensuring paid social, search, creative, CRM and analytics worked towards shared commercial goals. - Directed a cross-channel team of paid media specialists, reviewing and challenging channel strategies, setting priorities and maintaining accountability for performance and delivery. - Led Pour Moi’s US digital growth, contributing to 58% year-on-year revenue growth within six months - effectively reaching a 59% annual growth target in half the planned time. - Created and presented QBR narratives, forecasts and strategic roadmaps, turning complex performance data into clear commercial stories, practical recommendations and focused next steps.
Account Director at Nest Commerce, London
March 1, 2024 - March 1, 2025
- Led the overarching strategy and senior client relationship across a portfolio of four to five consumer brands, including Trinny London, Wyse, SunGod, The Folio Society and Missoma. - Onboarded four new clients, independently running discovery, internal and client kick-offs, brand immersion, account audits and phased delivery roadmaps. - Oversaw integrated campaign strategy for Trinny London across seasonal promotions, product launches and international growth, including a summer sale that generated approximately £436k in net sales from new customers. - Took over the strategically challenged Missoma account, bringing clearer direction, stronger planning and better alignment across more than 20 launches, promotions and creative refreshes in multiple markets. - Led quarterly business reviews and senior presentations, shaping compelling narratives around performance, customer behaviour, risks and recommended action.

Education

Level 5 Diploma in Health Coaching at College of Naturopathic Medicine, London
January 11, 2030 - January 1, 2026
BSc (Hons) Biology at University of Southampton
January 1, 2013 - January 1, 2017

Qualifications

HubSpot Inbound Marketing Certification
January 1, 2021 - December 31, 2021
Google Analytics Individual Qualification
January 1, 2021 - December 31, 2021

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Travel & Hospitality