Available to hire
Hi, I’m António Almada Guerra, a digital marketing strategist and founder of FA DA, based in Lisbon. I help brands grow through social media, content, and 360° campaigns, delivering tangible results and memorable experiences.
With 15+ years in entertainment, culture, and lifestyle brands, I thrive on turning ideas into creative strategies that boost visibility, engagement, and brand equity, while leading cross-functional teams from concept to execution.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Fluent
Work Experience
Founder & Digital Marketing Strategist at FA DA Agency
January 1, 2019 - PresentFounded and led a digital agency specializing in entertainment, culture, and lifestyle brands. Delivered comprehensive 360° social media campaigns including strategy, content creation, design, paid ads, reporting, and community management. Managed daily operations of client social channels to consistently grow audience and engagement. Coordinated and executed special campaigns and brand partnerships to meet client objectives. Key projects included building and scaling Universal Music Portugal’s social media presence, creating campaigns for top artists, and leading the viral UN/UNICEF digital campaign #JanelaBrancaPelaPaz in collaboration with Marisa Liz.
Social Media Team Leader at comOn Group
January 1, 2019 - September 3, 2025Led the social media and content strategy team for major clients such as Danone, Fidelidade Seguros, L'Oréal, Schweppes, and FOX. Oversaw multi-platform campaigns ensuring consistent brand voice and measurable audience growth. Managed a team of social media specialists and designers, providing guidance and creative direction. Highlight project included devising and launching the FOX Outcast TV series campaign in Portugal, which gained multiple marketing awards including the Prémio SAPO.
Digital Strategist & Social Media Manager at Live Content
January 1, 2015 - September 3, 2025Developed and executed digital strategies for leading brands including MEO, Super Bock Super Rock, Música no Coração, Sumol, and CTT. Designed innovative campaigns combining content, community management, and live event coverage to enhance brand presence. Provided creative direction for event promotion and cultural projects. Led the launch of Disney Portugal’s social channels including Marvel and Star Wars, establishing their local market presence. Managed digital strategy for major music festivals focusing on real-time engagement and crisis management.
Founder & Digital Marketing Strategist at FA DA Agency
January 1, 2019 - PresentFounded and lead a digital agency focused on entertainment, culture, and lifestyle brands; delivered 360° Social Media campaigns — strategy, content, design, ads, reporting, and community management; successfully managed daily operations of client social channels and digital platforms, achieving consistent audience and engagement growth; oversaw special campaigns and brand partnerships, ensuring alignment with client objectives.
Social Media Team Leader at comOn Group
December 31, 2019 - September 8, 2025Led the social media and content strategy team, overseeing planning and execution for major clients including Danone, Fidelidade Seguros, L'Oréal, Schweppes, and FOX; coordinated multi-platform campaigns, ensuring consistent brand voice and measurable audience growth; managed a team of social media specialists and designers, providing guidance, training, and creative direction.
Social Media & Content Strategist at Live Content
January 1, 2015 - September 8, 2025Developed and executed digital strategies for leading brands including MEO, Super Bock, Música no Coração, Sumol, and CTT; designed and implemented innovative campaigns that combined content, community management, and live event coverage; strengthened brand presence online by aligning creative storytelling with client business goals; provided creative direction for event promotion, cultural projects, and brand partnerships; notable projects included Disney Portugal launches and Disney/Marvel/Star Wars social channel rollouts in Portugal.
Founder & Digital Marketing Strategist at FA DA Agency
January 1, 2019 - PresentFounded and led a digital agency focused on entertainment, culture, and lifestyle brands. Delivered 360° social media campaigns—strategy, content, design, ads, reporting, and community management. Successfully managed daily operations of client social channels and digital platforms, achieving consistent audience and engagement growth. Oversaw special campaigns and brand partnerships, ensuring alignment with client objectives. Highlight projects included Universal Music Portugal and UNICEF campaign #JanelaBrancaPelaPaz, coordinating with international teams and expanding reach.
Social Media Team Leader at On Group
January 1, 2019 - September 22, 2025Led the social media and content strategy team, planning and executing multi-platform campaigns for major clients including Danone, Fidelidade Seguros, L'Oréal, Schweppes, and FOX. Coordinated cross-functional teams, ensuring consistent brand voice and measurable audience growth. Managed and mentored a team of social media specialists and designers with creative direction.
Digital Marketing / Social Media Specialist at Live Content
January 1, 2015 - September 22, 2025Developed and executed digital strategies for leading brands such as MEO, Super Bock, Música no Coração, Sumol, and CTT. Designed and implemented campaigns combining content, community management, and live-event coverage. Strengthened brand presence online by aligning creative storytelling with client goals. Provided creative direction for event promotion, cultural projects, and brand partnerships. Notable projects included Disney Portugal (launch of Disney, Marvel, and Star Wars social channels in Portugal).
Founder & Digital Marketing Strategist at FA DA Agency
January 1, 2019 - PresentFounded and led a digital agency focused on entertainment, culture, and lifestyle brands. Delivered 360° social media campaigns—strategy, content, design, ads, reporting, and community management. Managed daily operations of client social channels and digital platforms, achieving consistent audience and engagement growth. Oversaw special campaigns and brand partnerships, ensuring alignment with client objectives.
Social Media Team Leader at ComOn Group
December 31, 2019 - September 22, 2025Led the social media and content strategy team, overseeing planning and execution for major clients including Danone, Fidelidade Seguros, L’Oréal, Schweppes, and FOX. Coordinated multi-platform campaigns, ensuring consistent brand voice and measurable audience growth. Managed a team of social media specialists and designers, providing guidance, training, and creative direction.
Content Strategist at Live Content
December 31, 2015 - September 22, 2025Developed and executed digital strategies for leading brands including MEO, Super Bock, Música no Coração, Sumol, and CTT. Designed and implemented campaigns that combined content, community management, and live event coverage. Strengthened brand presence online by aligning storytelling with business goals and provided creative direction for event promotion and brand partnerships.
Founder & Digital Marketing Strategist at FA DA Agency
January 1, 2019 - PresentFounded and led a digital agency focused on entertainment, culture, and lifestyle brands. Delivered 360° social media campaigns including strategy, content, design, ads, reporting, and community management. Managed daily operations of client social channels and digital platforms, achieving consistent audience and engagement growth. Oversaw campaigns, partnerships and brand collaborations, ensuring alignment with client objectives. Key projects included Universal Music Portugal: partnered with Universal Music Group and its A-list artists to build and scale Portugal's social presence; created and managed campaigns and daily posts, coordinated with international teams, and introduced innovative digital strategies to expand reach and strengthen artist-brand relations. Also led the UN/UNICEF viral campaign #JanelaBrancaPelaPaz with artist Marisa Liz, managing its social media strategy and execution.
Social Media Team Leader at comOn Group
January 1, 2019 - September 22, 2025Led the social media and content strategy team, overseeing planning and execution for major clients including Danone, Fidelidade Seguros, L'Oréal, Schweppes, and FOX. Coordinated multi-platform campaigns, ensuring a consistent brand voice and measurable audience growth. Managed a team of social media specialists and designers, providing guidance, training, and creative direction. Notable project: FOX (Outcast TV Series Launch, Portugal) – designed and executed a creative campaign to promote the series, earning multiple marketing awards.
Digital Marketing & Live Content Specialist at Live Content
January 1, 2015 - September 22, 2025Developed and executed digital strategies for leading brands including MEO, Super Bock, Música no Coração, Sumol, and CTT. Designed campaigns that combined content, community management, and live event coverage. Strengthened brand presence online by aligning creative storytelling with client goals and provided creative direction for event promotion, cultural projects, and brand partnerships. Notable projects included Disney Portugal launches of Disney, Marvel, and Star Wars social channels in Portugal; led digital campaigns for major music festivals with emphasis on real-time engagement and crisis management.
Education
Communication Sciences – Audiovisual and Interactive Media (final-year level) at Faculdade de Ciências Sociais e Humanas, Universidade Nova de Lisboa
January 11, 2030 - September 3, 2025Secondary Education – Humanities at Colégio do Amor de Deus, Cascais
January 11, 2030 - September 3, 2025Communication Sciences – Audiovisual and Interactive Media (final-year) at Faculdade de Ciências Sociais e Humanas, Universidade Nova de Lisboa
January 11, 2030 - September 8, 2025Communication Sciences – Audiovisual and Interactive Media (final-year level) at Faculdade de Ciências Sociais e Humanas, Universidade Nova de Lisboa
January 11, 2030 - September 22, 2025Communication Sciences – Audiovisual and Interactive Media (final-year level) at Faculdade de Ciências Sociais e Humanas, Universidade Nova de Lisboa
January 11, 2030 - September 22, 2025Secondary Education – Humanities at Colégio do Amor de Deus, Cascais
January 11, 2030 - September 22, 2025Communication Sciences – Audiovisual and Interactive Media (final-year level) at Faculdade de Ciências Sociais e Humanas, Universidade Nova de Lisboa
January 11, 2030 - September 22, 2025Secondary Education – Humanities at Colégio do Amor de Deus, Cascais
January 11, 2030 - September 22, 2025Qualifications
Industry Experience
Media & Entertainment, Non-Profit Organization, Consumer Goods, Professional Services, Travel & Hospitality, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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