Marketing Communication Executive at Mentari Groups

Manage educational programs and competitions through promotional activities and school engagement initiatives across partner schools using digital and traditional marketing approaches. Coordinate and execute English, Mathematics, and Science competitions with 2,000+ student participants, handling communication with teachers, students, and stakeholders to ensure smooth event execution. Develop tailored marketing materials and promotional presentations to support school partnerships and align educational program promotion with sales and communication objectives. Assist with inquiries and maintain professional communication regarding educational programs, competitions, and partnership activities. Manage digital marketing campaigns and social media communications to increase brand awareness and audience engagement, including 45% growth in Instagram engagement within one year through structured content planning, consistent posting, and audience-focused strategies.

Account Executive at Gilang Communications

Planned and managed 7+ end-to-end events, including press conferences, media gatherings, and brand activations, ensuring seamless execution from concept to completion. Developed and executed strategic PR campaigns aligned with client objectives, achieving 100+ media coverages across digital and print channels. Conducted media monitoring and competitor analysis to generate actionable insights for PR and communication strategies. Produced PR reports for multiple clients using AD Value and PR Value metrics to measure campaign impact and media reach.