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I am a digital marketing and brand strategist who builds and executes performance-driven marketing systems that support measurable consumer growth. With experience across AI, education, wellness, lifestyle, tech, and HoReCa, I combine strategy, content, paid acquisition, social media, email, influencer marketing, and analytics to move audiences from awareness to engagement and conversion. My approach is data-driven and execution-focused: I plan campaigns, coordinate digital assets, manage budgets, track KPIs, and turn insights into practical optimizations that improve CTR, conversion rate, ROI/ROAS, email performance, and traffic.…I am a digital marketing and brand strategist who builds and executes performance-driven marketing systems that support measurable consumer growth. With experience across AI, education, wellness, lifestyle, tech, and HoReCa, I combine strategy, content, paid acquisition, social media, email, influencer marketing, and analytics to move audiences from awareness to engagement and conversion. My approach is data-driven and execution-focused: I plan campaigns, coordinate digital assets, manage budgets, track KPIs, and turn insights into practical optimizations that improve CTR, conversion rate, ROI/ROAS, email performance, and traffic.

Alona Bryzhan

Brand Strategist, Marketing Strategist, Content Creator, +6

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I am a digital marketing and brand strategist who builds and executes performance-driven marketing systems that support measurable consumer growth. With experience across AI, education, wellness, lifestyle, tech, and HoReCa, I combine strategy, content, paid acquisition, social media, email, influencer marketing, and analytics to move audiences from awareness to engagement and conversion. My approach is data-driven and execution-focused: I plan campaigns, coordinate digital assets, manage budgets, track KPIs, and turn insights into practical optimizations that improve CTR, conversion rate, ROI/ROAS, email performance, and traffic.…I am a digital marketing and brand strategist who builds and executes performance-driven marketing systems that support measurable consumer growth. With experience across AI, education, wellness, lifestyle, tech, and HoReCa, I combine strategy, content, paid acquisition, social media, email, influencer marketing, and analytics to move audiences from awareness to engagement and conversion. My approach is data-driven and execution-focused: I plan campaigns, coordinate digital assets, manage budgets, track KPIs, and turn insights into practical optimizations that improve CTR, conversion rate, ROI/ROAS, email performance, and traffic.

Available to hire

I am a digital marketing and brand strategist who builds and executes performance-driven marketing systems that support measurable consumer growth. With experience across AI, education, wellness, lifestyle, tech, and HoReCa, I combine strategy, content, paid acquisition, social media, email, influencer marketing, and analytics to move audiences from awareness to engagement and conversion.

My approach is data-driven and execution-focused: I plan campaigns, coordinate digital assets, manage budgets, track KPIs, and turn insights into practical optimizations that improve CTR, conversion rate, ROI/ROAS, email performance, and traffic.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Advanced

Spanish; Castilian

Beginner

Ukrainian

Fluent

Russian

Fluent

Polish

Beginner

Work Experience

Marketing Manager at Make Sense

November 1, 2025 - February 1, 2026

Developed and executed marketing strategy to support product positioning and growth. Conducted market and competitor analysis to identify opportunities and inform strategic decisions. Built and implemented an Instagram content system, improving consistency and brand communication. Led UGC and influencer collaboration initiatives to increase brand awareness and audience engagement. Supported brand partnerships to expand reach and strengthen market presence.

Marketing & Brand Manager at Girls&Talks

October 1, 2025 - December 1, 2025

Built brand and marketing system from scratch, establishing positioning and communication foundations. Developed go-to-market strategy, including offers, messaging, and launch execution. Designed content strategy and client journey, aligning touchpoints across channels. Conducted market and competitor analysis to inform positioning and strategic decisions.

Digital Marketing Manager at Ai+ Training

January 1, 2025 - Present

Develop and execute B2B and B2C marketing strategies to drive awareness and lead generation for AI education programs. Manage and optimize LinkedIn and X content and campaigns, focusing on audience growth and engagement. Plan, launch, and optimize paid acquisition campaigns for lead generation, improving CPL and conversion rates. Ensure consistent messaging and positioning across channels, aligning content, paid media, and campaign objectives. Analyze campaign performance and implement data-driven optimizations to enhance overall marketing effectiveness.

Marketing Specialist at ODSC AI

September 1, 2024 - Present

Plan and execute integrated, multi-channel marketing campaigns (social media, email, paid acquisition) to drive event registrations and revenue. Manage and grow global social media presence (LinkedIn, Instagram, X, Facebook, YouTube), optimizing for reach, engagement, and audience growth. Develop high-performing content strategies for event promotion, including speaker campaigns and lifecycle marketing assets. Launch and optimize paid media campaigns across Meta, Google Ads, and LinkedIn Ads, focusing on performance metrics (CTR, CPC, conversions). Analyze campaign performance and translate insights into data-driven optimizations to improve ROI and conversion rates. Collaborate cross-functionally to align go-to-market strategy, creative execution, and partnerships, including influencer and speaker marketing.

Freelance Digital Marketing & Design at Various brands

February 1, 2023 - Present

Worked with brands across beauty, lifestyle, education, tech, HoReCa and creative sectors, adapting strategies to different audiences and goals. Planned and executed Google Ads and Meta Ads campaigns, including audience targeting, budget allocation, and performance optimization. Developed marketing and content strategies for seasonal and event-based campaigns (e.g., Black Friday, Valentine's Day, product launches). Created brand and communication strategies, defining positioning, key messages, and customer pain points for different industries. Delivered strategic marketing consultations, advising on growth opportunities, campaign structure, and channel selection. Planned and executed email marketing campaigns, including promotional, launch, and retention-focused communication. Managed and advised on influencer and UGC marketing initiatives, defining formats, collaboration mechanics, and content direction. Analyzed campaign performance and marketing effectiveness, translating insights i

Marketing Manager at Click & Speak

December 1, 2022 - July 1, 2024

Supported SEO and content strategy, improving organic visibility and content performance. Executed multi-channel campaigns across social media and email marketing. Analyzed campaign performance and implemented data-driven optimizations to improve engagement and conversions.

SMM / Marketing Specialist at CorsoLapa

January 1, 2022 - September 1, 2022

Executed influencer marketing campaigns to drive UGC creation and expand brand reach. Applied SEO and content optimization strategies to improve visibility and content performance. Increased community engagement by 30% through targeted, pet-focused content and audience-centric communication.