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Hi there, I’m Alicia Rodriguez, a graphic designer with over 15 years of experience in communication design and branding across for-profit, nonprofit, government, and healthcare sectors. I’ve led design across publications, marketing materials, packaging, and digital media, including work for TTUHSC and the City of Lubbock. As founder of Casita Creative, I partner with clients to deliver engaging visuals and cohesive brand systems. I thrive on translating strategy into clear, compelling visuals and collaborating with teams to bring ideas to life. My MFA in Art Direction & Advertising and BFA in Communication Design have equipped me with a versatile skill set—from concept to production—across print, web, and social media.…Hi there, I’m Alicia Rodriguez, a graphic designer with over 15 years of experience in communication design and branding across for-profit, nonprofit, government, and healthcare sectors. I’ve led design across publications, marketing materials, packaging, and digital media, including work for TTUHSC and the City of Lubbock. As founder of Casita Creative, I partner with clients to deliver engaging visuals and cohesive brand systems. I thrive on translating strategy into clear, compelling visuals and collaborating with teams to bring ideas to life. My MFA in Art Direction & Advertising and BFA in Communication Design have equipped me with a versatile skill set—from concept to production—across print, web, and social media.

Alicia Rodriguez

Graphic Designer, Creative Director, Art Director, +2

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Hi there, I’m Alicia Rodriguez, a graphic designer with over 15 years of experience in communication design and branding across for-profit, nonprofit, government, and healthcare sectors. I’ve led design across publications, marketing materials, packaging, and digital media, including work for TTUHSC and the City of Lubbock. As founder of Casita Creative, I partner with clients to deliver engaging visuals and cohesive brand systems. I thrive on translating strategy into clear, compelling visuals and collaborating with teams to bring ideas to life. My MFA in Art Direction & Advertising and BFA in Communication Design have equipped me with a versatile skill set—from concept to production—across print, web, and social media.…Hi there, I’m Alicia Rodriguez, a graphic designer with over 15 years of experience in communication design and branding across for-profit, nonprofit, government, and healthcare sectors. I’ve led design across publications, marketing materials, packaging, and digital media, including work for TTUHSC and the City of Lubbock. As founder of Casita Creative, I partner with clients to deliver engaging visuals and cohesive brand systems. I thrive on translating strategy into clear, compelling visuals and collaborating with teams to bring ideas to life. My MFA in Art Direction & Advertising and BFA in Communication Design have equipped me with a versatile skill set—from concept to production—across print, web, and social media.

Available to hire

Hi there, I’m Alicia Rodriguez, a graphic designer with over 15 years of experience in communication design and branding across for-profit, nonprofit, government, and healthcare sectors. I’ve led design across publications, marketing materials, packaging, and digital media, including work for TTUHSC and the City of Lubbock. As founder of Casita Creative, I partner with clients to deliver engaging visuals and cohesive brand systems.

I thrive on translating strategy into clear, compelling visuals and collaborating with teams to bring ideas to life. My MFA in Art Direction & Advertising and BFA in Communication Design have equipped me with a versatile skill set—from concept to production—across print, web, and social media.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

DaVinci Resolve Studio

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Graphic Designer at Texas Tech University Health Sciences Center

May 1, 2023 - March 1, 2024

As the graphic designer for the Communications and Marketing Department for Texas Tech University Health Sciences Center, I was responsible for the visual design of images in publication design, print ads, print collateral, product packaging, digital and multimedia executions/graphics for social and video productions.

Graphic Designer at City of Lubbock

November 1, 2019 - May 1, 2023

Graphic Designer for the City of Lubbock's Communications and Marketing Department to provide graphic design and marketing materials for addressing issues and promoting programs, services or events; provides artistic services for internal and external communication materials including brochures, newsletters, displays, presentations, advertisements, logos and other materials; develop and coordinate graphic concepts and conducts research to determine the priority, method and materials to be used; prepares preliminary layouts, conceptual schematic studies and freehand perspectives relating to departmental goals; used computer systems, various software applications and other graphic arts media to produce visuals or proofs of the final products in single to full color separations.

Owner & Creative Director at Casita Creative

January 1, 2013 - Present

Develop business, manage vendors, serve as client liaison, maintain accounts, production schedules and budgets, perform lead role in design and production. Establish and maintain proactive relationship with client regarding assignments and potential new business opportunities. Develop and create marketing, collateral and advertising design.

Creative Director at Sector Management Consulting Group

October 1, 2010 - December 1, 2012

Lead Designer in Marketing and Communications department. In charge of all design disciplines including interaction, print, and web. Clients include: WeEnergies, Milwaukee Area Workforce Funding Alliance (MWFA), HUD, United Neighborhood Centers of America (UNCA), MKELGBT Community Center, Milwaukee Community Service Corps (MSCS) & Froedtert Hospital. FUNCTIONS: Prepare and maintain monthly e-newsletters and calendars, including creation and management of email addresses and feedback; Plan, develop, implement and maintain internet social media programs, including Facebook, Twitter, Instagram, and research and recommend new emerging internet technologies; Add department events to outside community calendars including print and internet calendars; Develop and maintain websites, including creation of new pages, updates and routine maintenance; Create and update event posters, flyers and print advertising.

Owner + Creative Director at Comunicar Adv/Design

January 1, 1999 - October 1, 2010

Creative Director and owner of Comunicar Inc., a small graphic design company, responsible for day to day business operations. Establish and maintain proactive relationship with client regarding assignments and potential new business opportunities. Developed and created marketing, collateral and advertising design.

Public Relations Assistant at City of Lubbock (Parks and Recreation)

October 1, 2018 - November 1, 2019

Assist with planning, organizing, implementing and monitoring the public relations and marketing programs.

Public Relations Assistant at Parks and Recreation, City of Lubbock

October 1, 2018 - November 1, 2019

Assisted with planning, organizing, implementing and monitoring public relations and marketing programs.