Hi! I’m Alex Spence, an artist, content creator and social media manager based in Toronto. Over the last decade I’ve singlehandedly built multiple Instagram accounts from the ground up, establishing a distinct brand voice and visual identity for each, while cultivating active and engaged communities around them. I blend storytelling, photography, videography and strategic planning to drive awareness, engagement, and meaningful connections with an artistic and playful flair. I thrive in both collaborative and self-starting environments, turning evolving business goals into compelling content, cultivating authentic relationships with audiences, and delivering measurable results through data-driven storytelling. I love exploring new trends, tools, and formats, and I’m passionate about translating ideas into eye catching visuals and copy that resonate with diverse communities.

Alex Spence

Hi! I’m Alex Spence, an artist, content creator and social media manager based in Toronto. Over the last decade I’ve singlehandedly built multiple Instagram accounts from the ground up, establishing a distinct brand voice and visual identity for each, while cultivating active and engaged communities around them. I blend storytelling, photography, videography and strategic planning to drive awareness, engagement, and meaningful connections with an artistic and playful flair. I thrive in both collaborative and self-starting environments, turning evolving business goals into compelling content, cultivating authentic relationships with audiences, and delivering measurable results through data-driven storytelling. I love exploring new trends, tools, and formats, and I’m passionate about translating ideas into eye catching visuals and copy that resonate with diverse communities.

Available to hire

Hi! I’m Alex Spence, an artist, content creator and social media manager based in Toronto. Over the last decade I’ve singlehandedly built multiple Instagram accounts from the ground up, establishing a distinct brand voice and visual identity for each, while cultivating active and engaged communities around them. I blend storytelling, photography, videography and strategic planning to drive awareness, engagement, and meaningful connections with an artistic and playful flair.

I thrive in both collaborative and self-starting environments, turning evolving business goals into compelling content, cultivating authentic relationships with audiences, and delivering measurable results through data-driven storytelling. I love exploring new trends, tools, and formats, and I’m passionate about translating ideas into eye catching visuals and copy that resonate with diverse communities.

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Work Experience

Social Media Manager/Content Creator at Common Sort
March 1, 2016 - Present
Developed and executed all content priorities across a business with rapidly evolving inventory; directed creative shoots; generated ideas aligned with marketing goals; managed community interactions; ran influencer programs and events; delivered monthly analytics; maintained social media strategy and trend insights; collaborated cross-functionally; produced video/photography content from concept to delivery.
Independent Content Creator/Influencer at Okayandie
January 1, 2010 - January 1, 2022
Built and grew a personal style/lifestyle influencer platform to over 40K followers (blog/IG); produced long-form storytelling and copywriting; identified trends to maximize engagement; secured multiple brand deals delivering tailored UGC; led community-building initiatives and artistically driven photoshoots; maintained authentic engagement and relationships.
Client Services / Veterinary Assistant at Rosedale Animal Hospital
January 1, 2010 - January 1, 2016
Provided clear and empathetic client communication about procedures and costs; maintained client records, patient history, and financial transactions; multitasked across phone, paperwork, and assisting clients; demonstrated attention to detail and compassionate care.
Barista at Starbucks
January 1, 2008 - January 1, 2010
Efficient multitasker with the ability to work under pressure; handled customer concerns tactfully; built rapport across interactions; managed multiple priorities with strong time management and delivered exceptional service.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services