I’m a senior Brand Strategist with 20+ years of marketing experience spanning brand strategy, creative direction, PR and communications, and digital marketing. I’ve worked across B2B and B2C across technology, media and publishing, beauty, and the arts, helping startups and established organisations grow with clear brand purpose and compelling storytelling. I’m a calm, adaptable leader who nurtures inclusive, collaborative teams, thrives under pressure, and stays focused on delivering measurable results. I’m a thoughtful listener with a growth mindset, committed to continuous learning from colleagues, leaders, and evolving industries. In my recent role at Petalite Limited, I led full-spectrum marketing, branding, and PR, translating complex technical content into accessible communications and building authority through SEO and thought leadership. I enjoy mentoring designers and collaborating with engineers to create high-quality content and impactful campaigns that resonate with audiences and stakeholders alike.…

Lizzie Ingram

I’m a senior Brand Strategist with 20+ years of marketing experience spanning brand strategy, creative direction, PR and communications, and digital marketing. I’ve worked across B2B and B2C across technology, media and publishing, beauty, and the arts, helping startups and established organisations grow with clear brand purpose and compelling storytelling. I’m a calm, adaptable leader who nurtures inclusive, collaborative teams, thrives under pressure, and stays focused on delivering measurable results. I’m a thoughtful listener with a growth mindset, committed to continuous learning from colleagues, leaders, and evolving industries. In my recent role at Petalite Limited, I led full-spectrum marketing, branding, and PR, translating complex technical content into accessible communications and building authority through SEO and thought leadership. I enjoy mentoring designers and collaborating with engineers to create high-quality content and impactful campaigns that resonate with audiences and stakeholders alike.…

Available to hire

I’m a senior Brand Strategist with 20+ years of marketing experience spanning brand strategy, creative direction, PR and communications, and digital marketing. I’ve worked across B2B and B2C across technology, media and publishing, beauty, and the arts, helping startups and established organisations grow with clear brand purpose and compelling storytelling. I’m a calm, adaptable leader who nurtures inclusive, collaborative teams, thrives under pressure, and stays focused on delivering measurable results. I’m a thoughtful listener with a growth mindset, committed to continuous learning from colleagues, leaders, and evolving industries.

In my recent role at Petalite Limited, I led full-spectrum marketing, branding, and PR, translating complex technical content into accessible communications and building authority through SEO and thought leadership. I enjoy mentoring designers and collaborating with engineers to create high-quality content and impactful campaigns that resonate with audiences and stakeholders alike.

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Language

English
Fluent

Work Experience

Brand Strategist at Petalite Limited
March 1, 2021 - December 1, 2025
Led all marketing, brand, and PR activities; developed and rolled out the full brand identity across digital, print, product, and office touchpoints. Translated complex technical content into clear communications for campaigns, investor materials, and thought leadership. Directed photography, videography, and motion graphics, briefing internal teams and external agencies. Produced SEO-focused articles and contributed to industry white papers. Managed graduate designers and mentored team members. Project managed investor pitches and live-streamed events, ensuring polished presentations. Art-directed renders and animations of chargers, collaborating with engineers and studios. Supported website redevelopment, social media, PR campaigns, and stakeholder engagement.
Intern - Art Editor / Art Director / Managing Art Director at ITP Media Group – Dubai Media City, UAE
November 1, 2013 - January 1, 2017
Led art direction for Grazia Middle East & Arabia, Time Out (Dubai, Abu Dhabi, Qatar, Bahrain), Men’s Health, Women’s Health, Hello, OK!, and Esquire. Directed editorial design, covers, layouts, and advertising content, ensuring culturally aligned visual standards. Managed art teams, budgets, and project schedules; mentored junior designers and freelancers. Designed and launched Grazia Arabia, adapting the visual identity for the local market. Delivered 12+ publications per month under tight deadlines and led redesign concepts for Time Out Dubai in collaboration with production, photography, and editorial teams.

Education

BA Honours Film & Drama Production at University
January 11, 2030 - February 18, 2026

Qualifications

A-Levels: Art & Design, Performing Arts, English Literature
January 11, 2030 - February 18, 2026
GCSE: Art & Design, Drama, English, English Literature, Maths & History
January 11, 2030 - February 18, 2026
TMA Introduction to Arts Marketing Award
January 11, 2030 - February 18, 2026
Graphic Design: Computer Aided Design and Illustration
January 11, 2030 - March 2, 2026
BA Honours Film & Drama Production
January 11, 2030 - March 2, 2026
AI-Powered Customer Journey
January 11, 2030 - March 2, 2026
Generative AI Course for Image Creation
January 11, 2030 - March 2, 2026

Industry Experience

Media & Entertainment, Software & Internet, Consumer Goods, Manufacturing, Professional Services, Retail, Education
    paper Magazine Design

    Before moving into tech and sustainability, I built a strong foundation in global publishing while living in Dubai. As Managing Art Director at ITP Media Group.

    Managed and art-directed major global lifestyle brands, including 12 Time Out titles and Grazia Middle East.
    Produced work for readers across the UAE, Oman, Bahrain, Qatar, Saudi Arabia, India and the UK.
    Delivered high-volume, deadline-driven content in a fast-paced publishing environment.
    Oversaw a diverse portfolio across celebrity, lifestyle, and industry-specific magazines.
    Launched the first-ever Grazia Arabia, adapting the brand for a new market.
    Provided hands-on design leadership, guiding Art Editors and Art Directors.
    Organised photoshoots, briefing and directing photographers on location and in-house studios.
    Presented design concepts of from covers and content to Editor in Chiefs and senior publishing teams.
    Applied strong cultural awareness to ensure brand relevance across international markets.
    Built and strengthened publication brands to stand out against competitors.

    paper Album Artwork

    Experienced in branding and visual identities for UK and US artists and an independent record lable. I created album artwork, promotional materials, and social media content, delivering cohesive brand experiences with a clear focus on design, storytelling, and engaging target audiences across multiple channels.