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I'm Álvaro, a digital marketing and growth professional with 6+ years of experience in SaaS and product-led growth, leading end-to-end consumer journeys across digital platforms. My hands-on approach blends strategic thinking with practical execution to drive measurable business impact and merchant growth. I excel at balancing brand storytelling with commercial performance, collaborating across Marketing, CRM, SEO, Product, and Operations to drive onboarding and engagement. I lead workshops and training to increase adoption of digital tools, optimize funnels, and deliver sustainable long-term growth for enterprise merchants and brands.…I'm Álvaro, a digital marketing and growth professional with 6+ years of experience in SaaS and product-led growth, leading end-to-end consumer journeys across digital platforms. My hands-on approach blends strategic thinking with practical execution to drive measurable business impact and merchant growth. I excel at balancing brand storytelling with commercial performance, collaborating across Marketing, CRM, SEO, Product, and Operations to drive onboarding and engagement. I lead workshops and training to increase adoption of digital tools, optimize funnels, and deliver sustainable long-term growth for enterprise merchants and brands.

Álvaro Blanco Rodríguez

Marketing Analyst, Marketing Consultant, Marketing Strategist, +3

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I'm Álvaro, a digital marketing and growth professional with 6+ years of experience in SaaS and product-led growth, leading end-to-end consumer journeys across digital platforms. My hands-on approach blends strategic thinking with practical execution to drive measurable business impact and merchant growth. I excel at balancing brand storytelling with commercial performance, collaborating across Marketing, CRM, SEO, Product, and Operations to drive onboarding and engagement. I lead workshops and training to increase adoption of digital tools, optimize funnels, and deliver sustainable long-term growth for enterprise merchants and brands.…I'm Álvaro, a digital marketing and growth professional with 6+ years of experience in SaaS and product-led growth, leading end-to-end consumer journeys across digital platforms. My hands-on approach blends strategic thinking with practical execution to drive measurable business impact and merchant growth. I excel at balancing brand storytelling with commercial performance, collaborating across Marketing, CRM, SEO, Product, and Operations to drive onboarding and engagement. I lead workshops and training to increase adoption of digital tools, optimize funnels, and deliver sustainable long-term growth for enterprise merchants and brands.

Available to hire

I’m Álvaro, a digital marketing and growth professional with 6+ years of experience in SaaS and product-led growth, leading end-to-end consumer journeys across digital platforms. My hands-on approach blends strategic thinking with practical execution to drive measurable business impact and merchant growth.

I excel at balancing brand storytelling with commercial performance, collaborating across Marketing, CRM, SEO, Product, and Operations to drive onboarding and engagement. I lead workshops and training to increase adoption of digital tools, optimize funnels, and deliver sustainable long-term growth for enterprise merchants and brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

French

Intermediate

Work Experience

Digital Marketing Specialist / Media Coordination at TBWA & LastLap (PlayStation)

June 1, 2021 - July 1, 2022

Led digital marketing and media coordination for PlayStation campaigns, aligning cross-functional teams to execute high-impact activations and optimize media performance across channels.

Onboarding Specialist / Project Manager at Product Hero

May 1, 2025 - Present

Led onboarding and project management for enterprise clients, driving end-to-end onboarding and integration to ensure seamless customer experiences and successful product launches.

Customer Success Manager / Product Manager at Product Hero

November 1, 2024 - May 1, 2025

Managed customer success and product lifecycle improvements for PlayStation-owned digital platforms; collaborated with Marketing, CRM, SEO, and Operations to optimize retention and revenue.

Junior Project Manager at URJC (Universidad Rey Juan Carlos)

September 1, 2020 - February 1, 2021

Supported Adobe & Google Ecosystem initiatives; coordinated cross-functional teams and stakeholders; contributed to project planning and execution.

Account Executive - Social Media & Influencer Manager at UCR (University of California, Riverside)

October 1, 2019 - March 1, 2020

Managed social media and influencer programs, supported PR, influencer outreach, and stakeholder management.

Account Executive - Social Media & PR Management at UCR (University of California, Riverside)

April 1, 2019 - October 1, 2019

Led social media and PR campaigns, built relationships with stakeholders, and delivered cross-channel campaigns.

Digital Marketing Specialist / Media Coordination at TBWA & Last Lap (PlayStation)

June 1, 2021 - July 2, 2022

Led end-to-end onboarding and media coordination for PlayStation across TBWA & Last Lap; aligned cross-functional teams (Marketing, CRM, SEO, Product, Ops) to boost merchant revenue and operational efficiency; drove process improvements and cross-channel strategies; delivered workshops to increase adoption of digital tools and cross-functional alignment.

Digital Marketing Specialist / Media Coordination at TBWA & Last Lap (PlayStation)

August 1, 2022 - January 2, 2024

Managed a portfolio of 100+ advertiser accounts quarterly, owning performance across conversion, revenue and growth; drove cross-sell and upsell strategies by aligning client objectives with Google’s full media and SaaS ecosystem; led in-depth performance analyses and consumer insights to optimize funnels and ROI; led workshops and training to increase adoption of digital tools, automation, and cross-channel strategies; collaborated with creative, media, and brand teams to ensure consistent messaging across digital touchpoints.

Customer Success Manager / Product Manager at ProductHero

November 1, 2024 - May 2, 2025

Led onboarding and customer success initiatives for enterprise e-commerce merchants; owned end-to-end journeys and ensured seamless integration with Google’s media and SaaS ecosystem; aligned across Marketing, Product, CRM, SEO, and Operations; delivered strategic recommendations to improve product experiences and ROI; coordinated post-implementation support, escalations, and ongoing optimization.

Onboarding Specialist / Project Manager

May 1, 2025 - Present

Onboarding specialist and project manager supporting senior stakeholders; manage onboarding end-to-end, ensuring seamless cross-functional integration; drive process improvements and operational excellence; collaborate with marketing, product, and data teams to optimize client journeys.

Junior Project Manager at URJC

September 1, 2020 - February 1, 2021

Coordinated education projects; supported cross-functional teams; contributed to project planning and timeline management; prepared documentation and reports to track progress.