Alexandria Ortiz
I am a communications strategist and audience researcher with 10+ years translating qualitative and mixed-methods research into messaging that mission-driven organizations and communities connect with.
About
I am a communications strategist and audience researcher with 10+ years translating qualitative and mixed-methods research into messaging that mission-driven organizations and communities connect with. I blend applied media psychology, UX research, and consumer/audience insights to lead strategic communications, advocacy campaigns, and digital media strategy grounded in rigorous audience analysis. I hold a Master’s in Applied Media Psychology and a Nielsen Norman Group UX Research certificate, pairing creative instinct with methodological rigor (IRB/CITI-certified) across social-impact work.
I design and execute research-informed communications and digital media strategies for nonprofits, community groups, and academic audiences, coordinating cross-functional teams to translate insights into engaging content and policy-relevant messaging.
- 12 years' experience
- Joined July 2026
Industry experience
- Non-Profit Organization
- Media & Entertainment
- Education
- Software & Internet
- Professional Services
Work experience· 10 roles
Provide UX research and user experience consulting to inform product and communication decisions.
Design and implement digital media strategies that strengthen community engagement and participation. Conduct audience analysis to align messaging with community values and social-impact goals. Develop and maintain an organizational website and plan media campaigns and fundraising initiatives, applying narrative framing to support inclusive, justice-oriented growth.
Produce visual and narrative content documenting the Fix-It Fair, a community sustainability and waste-reduction initiative, using storytelling to frame repair culture as collective environmental responsibility. Lead public-awareness efforts that support sustainable behavior change at the local level.
Education
Certifications and awards
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