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I’m Alya Shoa M I Mahirak, a recent International Relations graduate from Universitas Brawijaya, Malang, and a social media professional focused on building brand presence through creative content and data-driven engagement. With experience across platforms like Instagram, TikTok, Facebook, and e-commerce channels, I’ve supported campaigns, managed content calendars, and helped grow audience reach and interaction. In my recent roles, I’ve created visually compelling post and video content, supported Meta Ads for conversion-focused goals, and partnered with marketing and e-commerce teams to ensure smooth execution on Shopify and Lazada. I also bring strong communication skills from tutoring and content writing experience, helping me respond to customer inquiries professionally, collaborate with creative partners, and maintain consistent, engaging messaging across channels.…I’m Alya Shoa M I Mahirak, a recent International Relations graduate from Universitas Brawijaya, Malang, and a social media professional focused on building brand presence through creative content and data-driven engagement. With experience across platforms like Instagram, TikTok, Facebook, and e-commerce channels, I’ve supported campaigns, managed content calendars, and helped grow audience reach and interaction. In my recent roles, I’ve created visually compelling post and video content, supported Meta Ads for conversion-focused goals, and partnered with marketing and e-commerce teams to ensure smooth execution on Shopify and Lazada. I also bring strong communication skills from tutoring and content writing experience, helping me respond to customer inquiries professionally, collaborate with creative partners, and maintain consistent, engaging messaging across channels.

Alya Shoa M I Mahirak

Social Media Freelancer, Content Producer, Social Media Manager, +3

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I’m Alya Shoa M I Mahirak, a recent International Relations graduate from Universitas Brawijaya, Malang, and a social media professional focused on building brand presence through creative content and data-driven engagement. With experience across platforms like Instagram, TikTok, Facebook, and e-commerce channels, I’ve supported campaigns, managed content calendars, and helped grow audience reach and interaction. In my recent roles, I’ve created visually compelling post and video content, supported Meta Ads for conversion-focused goals, and partnered with marketing and e-commerce teams to ensure smooth execution on Shopify and Lazada. I also bring strong communication skills from tutoring and content writing experience, helping me respond to customer inquiries professionally, collaborate with creative partners, and maintain consistent, engaging messaging across channels.…I’m Alya Shoa M I Mahirak, a recent International Relations graduate from Universitas Brawijaya, Malang, and a social media professional focused on building brand presence through creative content and data-driven engagement. With experience across platforms like Instagram, TikTok, Facebook, and e-commerce channels, I’ve supported campaigns, managed content calendars, and helped grow audience reach and interaction. In my recent roles, I’ve created visually compelling post and video content, supported Meta Ads for conversion-focused goals, and partnered with marketing and e-commerce teams to ensure smooth execution on Shopify and Lazada. I also bring strong communication skills from tutoring and content writing experience, helping me respond to customer inquiries professionally, collaborate with creative partners, and maintain consistent, engaging messaging across channels.

Available to hire

I’m Alya Shoa M I Mahirak, a recent International Relations graduate from Universitas Brawijaya, Malang, and a social media professional focused on building brand presence through creative content and data-driven engagement. With experience across platforms like Instagram, TikTok, Facebook, and e-commerce channels, I’ve supported campaigns, managed content calendars, and helped grow audience reach and interaction.

In my recent roles, I’ve created visually compelling post and video content, supported Meta Ads for conversion-focused goals, and partnered with marketing and e-commerce teams to ensure smooth execution on Shopify and Lazada. I also bring strong communication skills from tutoring and content writing experience, helping me respond to customer inquiries professionally, collaborate with creative partners, and maintain consistent, engaging messaging across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

Indonesian

Fluent

English

Advanced

French

Intermediate

German

Beginner

Work Experience

Social Media Specialist (Remote) at Plate & Play Pte. Ltd

December 1, 2023 - Present

Created, curated, and managed visual content (images, video, and copy) across social media and e-commerce platforms including Facebook, Instagram, TikTok, and Shopify, achieving 2,500+ new followers and a 500% engagement increase within two months. Produced engaging image, video, and written content for Meta Ads to drive sales conversions and boost brand awareness. Monitored social media trends and recommended strategies to keep the brand ahead, while developing new weekly content pillars to strengthen brand identity and audience connection. Handled customer inquiries and feedback professionally and maintained CRM with timely responses. Collaborated with marketing teams to align multimedia content with brand goals and co-managed e-commerce setup on Shopify and Lazada, optimizing product listings, visuals, and descriptions to improve conversion rates. Supported promotions, discounts, and product launches alongside the e-commerce team.

Freelance English Tutor at English Cafe Indonesia

April 1, 2023 - September 1, 2023

Planned and delivered engaging lesson plans aligned with students’ language goals and abilities. Used a variety of teaching techniques, resources, and multimedia tools to support language acquisition. Provided one-on-one or small-group tutoring sessions to address specific needs such as grammar, vocabulary, pronunciation, reading, writing, and listening comprehension, tailoring instruction to each learner’s target areas.

Freelance Content Writer at Solutive.id

March 1, 2023 - April 1, 2023

Crafted social media posts, captions, and video scripts tailored to specific platforms such as Instagram and TikTok. Collaborated with graphic designers, clients, and content creators to develop concepts aligned with brand messaging and marketing goals. Assisted with and/or conducted livestreaming and supported video production with the creative team to ensure the content plan was effectively visualized and delivered.

Content Creator & Social Media Marketing at PT Mitufaya Ritel Indonesia

January 1, 2022 - November 1, 2022

Developed content and marketing strategies to build brand awareness through social media, resulting in a 300% engagement increase within two months. Produced creative content to attract new audiences and increase online and offline sales. Researched, wrote, and proofread creative and educational copy for Instagram posts, and analyzed trends and insights to optimize online marketing activities. Conducted and assisted livestreaming with beauty brands to increase product knowledge and drive online sales, and planned digital marketing campaigns and events associated with KOLs, resulting in 5 B2B partnerships.

Event Staff at HIMAHIUB Goes to Desa

August 20, 2020 - October 1, 2020

Built a Term of Reference (ToR) defining event tasks and responsibilities. Analyzed and gathered data to determine event speakers, audience, and urgency needs. Conducted meetings and coordinated with staff to follow up on progress regarding event execution.

Content Creator & Digital Marketing at Picapic a.id

July 1, 2020 - June 1, 2021

Built integrated content across social media platforms and websites, analyzing trends and insights to improve online marketing performance. Planned digital marketing campaigns and online events while collaborating with KOLs. Developed and implemented brand identity to create a consistent brand voice across advertising, website messaging, and online campaigns, contributing to 50+ new website members within two months. Wrote scripts and directed educational YouTube videos, totaling 25K+ views and 1,000 new subscribers in four months. Researched, authored, and proofread creative educational website copy, achieving 30+ published articles on the company website.

Private English Tutor

September 1, 2019 - February 1, 2020

Provided basic daily English conversation practice and grammar tutoring for preschoolers.