Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a purpose-driven designer focused on translating strategy into clear visual systems. I have 4+ years of experience building brands, executing multi-channel campaigns, and creating premium visual content across environments—from digital to physical spaces. I am collaborative, organized, and excited to embrace AI tools to enhance creativity and push design boundaries, ensuring consistent brand storytelling at every touchpoint.…I am a purpose-driven designer focused on translating strategy into clear visual systems. I have 4+ years of experience building brands, executing multi-channel campaigns, and creating premium visual content across environments—from digital to physical spaces. I am collaborative, organized, and excited to embrace AI tools to enhance creativity and push design boundaries, ensuring consistent brand storytelling at every touchpoint.

Alyse Balderrama

Graphic Designer, Designer, Brand Designer, +3





I am a purpose-driven designer focused on translating strategy into clear visual systems. I have 4+ years of experience building brands, executing multi-channel campaigns, and creating premium visual content across environments—from digital to physical spaces. I am collaborative, organized, and excited to embrace AI tools to enhance creativity and push design boundaries, ensuring consistent brand storytelling at every touchpoint.…I am a purpose-driven designer focused on translating strategy into clear visual systems. I have 4+ years of experience building brands, executing multi-channel campaigns, and creating premium visual content across environments—from digital to physical spaces. I am collaborative, organized, and excited to embrace AI tools to enhance creativity and push design boundaries, ensuring consistent brand storytelling at every touchpoint.

Available to hire

I am a purpose-driven designer focused on translating strategy into clear visual systems. I have 4+ years of experience building brands, executing multi-channel campaigns, and creating premium visual content across environments—from digital to physical spaces.

I am collaborative, organized, and excited to embrace AI tools to enhance creativity and push design boundaries, ensuring consistent brand storytelling at every touchpoint.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Graphic Design (Contract) at Dae

July 1, 2025 - Present

Designed engaging social media graphics, email campaigns, and website visuals for a modern haircare brand. Collaborated with marketing to design content that enhances seasonal campaigns and new product launches. Ensured consistency across all digital touchpoints while adapting designs for multiple platforms.

Senior Marketing Coordinator (Graphic Design) at Transwestern

April 1, 2023 - Present

Designed and produced branded marketing materials including brochures, banners, social graphics, digital ads, and property websites for 20+ commercial buildings. Created 16+ pitch presentations, helping secure eight new leasing assignments. Edited and retouched property and lifestyle photography to align with the brand across digital and print assets. Managed creative projects from concept to completion, coordinating with vendors and internal teams to ensure brand consistency, timely execution, and high-quality results across all deliverables. Created branding for new assignments, including color palettes, logo suites, and typography systems to establish cohesive visual identities.

Digital Marketing Coordinator (Contract) at Shalom Austin

September 30, 2022 - July 13, 2025

Designed digital assets for social, print, and web, boosting brand visibility and engagement. Led 17 program campaigns, using engaging content which increased attendance by 200%. Optimized the WordPress website, resulting in a 15% increase in web traffic.

Social Media & Communication Manager (Contract) at PopMenu

July 31, 2022 - July 13, 2025

Designed monthly social media and website content for 15 restaurant clients, increasing engagement by 20%. Created and executed branded email campaigns that improved open rates by 15%. Developed SMS marketing visuals and templates that contributed to a 30% increase in customer reviews.

Graphic Designer at Transwestern

April 1, 2023 - Present

Branding & Design: Develop and produce go-to-market materials for Class A properties, including digital campaigns, print collateral, and launch-ready marketing kits. Lead custom branding and visual identity systems, ensuring consistency across all marketing touch-points. Spearhead environmental graphics and signage design, extending brand storytelling into physical spaces. Design high-impact business development materials, including offering memorandums, pitch decks, and brand overviews. Manage multi-channel campaigns across email, social media, and web, delivering content aligned with brand strategy. Design and maintain property websites and landing pages for cohesive digital brand experiences. Review and provide quality control feedback on designs and copy, ensuring brand integrity and creative excellence.

Graphic Designer (Contract) at Dae

June 1, 2025 - September 1, 2025

Designed engaging social media graphics, email campaigns, and website visuals for a modern haircare brand. Collaborated with marketing to design content that enhanced seasonal campaigns and new product launches. Ensured consistency across all digital touchpoints while adapting designs for multiple platforms.

Education

B.A. at University of Texas at Austin

September 1, 2017 - May 31, 2025

B.A. in Government, Minor in African Diaspora Studies at University of Texas at Austin

January 11, 2030 - January 1, 2025

Qualifications

UX/UI Design Bootcamp

February 1, 2023 - August 31, 2023

After Effects Course

July 1, 2024 - September 30, 2024

UX/UI Design Bootcamp

January 11, 2030 - March 30, 2026

After Effects Course

January 11, 2030 - March 30, 2026

Industry Experience

Real Estate & Construction, Non-Profit Organization, Consumer Goods, Travel & Hospitality, Software & Internet, Media & Entertainment, Professional Services