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I’m Alysia Choo, a performance marketing leader with 8+ years of experience driving global paid acquisition and digital growth across Meta, TikTok, Google, and the eCommerce ecosystem. I manage multi-market budgets (including US/UK/AU/CA and APAC) and partner closely with creative, design, and business teams to align paid social strategy with revenue goals—covering creative testing, campaign optimization, reporting, and platform best practices.…I’m Alysia Choo, a performance marketing leader with 8+ years of experience driving global paid acquisition and digital growth across Meta, TikTok, Google, and the eCommerce ecosystem. I manage multi-market budgets (including US/UK/AU/CA and APAC) and partner closely with creative, design, and business teams to align paid social strategy with revenue goals—covering creative testing, campaign optimization, reporting, and platform best practices.

Aly sia Choo

PPC Manager, Marketing Analyst, Conversion Rate Optimization Expert, +1

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I’m Alysia Choo, a performance marketing leader with 8+ years of experience driving global paid acquisition and digital growth across Meta, TikTok, Google, and the eCommerce ecosystem. I manage multi-market budgets (including US/UK/AU/CA and APAC) and partner closely with creative, design, and business teams to align paid social strategy with revenue goals—covering creative testing, campaign optimization, reporting, and platform best practices.…I’m Alysia Choo, a performance marketing leader with 8+ years of experience driving global paid acquisition and digital growth across Meta, TikTok, Google, and the eCommerce ecosystem. I manage multi-market budgets (including US/UK/AU/CA and APAC) and partner closely with creative, design, and business teams to align paid social strategy with revenue goals—covering creative testing, campaign optimization, reporting, and platform best practices.

Available to hire

I’m Alysia Choo, a performance marketing leader with 8+ years of experience driving global paid acquisition and digital growth across Meta, TikTok, Google, and the eCommerce ecosystem. I manage multi-market budgets (including US/UK/AU/CA and APAC) and partner closely with creative, design, and business teams to align paid social strategy with revenue goals—covering creative testing, campaign optimization, reporting, and platform best practices.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Performance Marketing Lead at Cupid Media

September 20, 2024 - Present

Led creative strategy and AB testing across Meta, TikTok, and other paid channels for multiple dating brands, focused primarily on US, UK, AU, and CA markets. Owned end-to-end paid social strategy and execution (creative testing, campaign optimization, performance insights, and platform best practices), while leading onboarding and mentoring for new hires and teammates. Built and spearheaded an AI Creative Learning Report to identify recurring winning patterns (hooks, formats, AI models, messaging, and consumer psychology) and improved creative quality and testing efficiency over time. Managed creative reporting and roadmaps for stakeholders and leadership, and partnered with leadership, creative, and design teams to align paid growth with business objectives. Also drove paid social best practices to improve testing velocity, scalability, and decision-making across the marketing team.

Marketing & Growth Lead at Storm Athletic Club

February 20, 2022 - Present

Created and executed performance-driven marketing initiatives to drive awareness and demand for the Storm free Intro to Lifting community initiative. Ensured strong adoption and sustained demand through PT and opening gym offerings, supporting continued membership growth and near-full capacity.

Sephora - Performance Marketing, Senior Executive at Sephora

December 1, 2021 - August 20, 2024

Managed $5M+ annual performance media budgets across Meta, Google, TikTok, Apple Search Ads, affiliates, and programmatic placements across Southeast Asia markets, driving eCommerce growth, app acquisition, and revenue performance. Led creative automation and optimization initiatives to improve efficiency and scalability. Delivered performance insights and reporting to marketing and eCommerce stakeholders. Oversaw external marketing partners across social media, SEO, and web development; reviewed content, ensured brand voice consistency, and supported end-to-end campaign execution, including paid acquisition and conversion-focused web/SEO activities.

Performance Activation Specialist at Dentsu International

October 1, 2020 - December 31, 2021

Managed Meta ads across multiple SEA markets and supported regional content growth initiatives via regional blogs. Contributed to eCommerce UX and SEO optimization revamps across regional websites. Achieved ROAS up to 30+ across regional Meta campaigns, scaled newly launched blogs to 400K+ organic views within four months, and generated RM1.2M in revenue in Malaysia and THB3M in Thailand through regional blog-driven campaigns. Also supported launches of regional Lazada stores and product listings across multiple SEA markets.

Regional Marketing Executive at Dentsu International

April 1, 2019 - October 1, 2020

Helped manage Meta ads across multiple SEA markets and supported the launch and growth of regional blogs and eCommerce optimization efforts, including content writing, SEO contributions, and regional website UX/SEO improvements. Supported ROAS performance across regional Meta campaigns and scaling efforts for regional content.