I'm a visionary and results-driven leader with 17+ years of experience guiding high-performing brand, marketing, and communications teams across cultural, non-profit, and innovation sectors. I develop integrated strategies that grow audiences, boost sales, drive revenue, and elevate public relevance. I excel at aligning internal stakeholders and external messaging to position organizations as trusted, mission-driven institutions. I’m adept in digital and traditional media, customer experience, membership growth, executive storytelling, and media relations. In leadership roles across ABD, Tellart, and multiple agencies, I’ve steered brand repositioning, naming, and growth strategies, built go-to-market roadmaps, and conducted deep market research to uncover whitespace and growth opportunities. I thrive on cross-functional collaboration and translating complex insights into clear, compelling programs that deliver measurable outcomes.

Alyssa Bishop

I'm a visionary and results-driven leader with 17+ years of experience guiding high-performing brand, marketing, and communications teams across cultural, non-profit, and innovation sectors. I develop integrated strategies that grow audiences, boost sales, drive revenue, and elevate public relevance. I excel at aligning internal stakeholders and external messaging to position organizations as trusted, mission-driven institutions. I’m adept in digital and traditional media, customer experience, membership growth, executive storytelling, and media relations. In leadership roles across ABD, Tellart, and multiple agencies, I’ve steered brand repositioning, naming, and growth strategies, built go-to-market roadmaps, and conducted deep market research to uncover whitespace and growth opportunities. I thrive on cross-functional collaboration and translating complex insights into clear, compelling programs that deliver measurable outcomes.

Available to hire

I’m a visionary and results-driven leader with 17+ years of experience guiding high-performing brand, marketing, and communications teams across cultural, non-profit, and innovation sectors. I develop integrated strategies that grow audiences, boost sales, drive revenue, and elevate public relevance. I excel at aligning internal stakeholders and external messaging to position organizations as trusted, mission-driven institutions. I’m adept in digital and traditional media, customer experience, membership growth, executive storytelling, and media relations.

In leadership roles across ABD, Tellart, and multiple agencies, I’ve steered brand repositioning, naming, and growth strategies, built go-to-market roadmaps, and conducted deep market research to uncover whitespace and growth opportunities. I thrive on cross-functional collaboration and translating complex insights into clear, compelling programs that deliver measurable outcomes.

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Language

English
Fluent

Work Experience

Partner, Head of Strategy at Associates by Design (ABD)
January 1, 2024 - January 1, 2024
Led the creative repositioning and communication guidelines; mapped digital-first CX best practices for Blue Apron after its acquisition to align with a new subscription-less business model. Directed Brand Launch, Naming, and Growth for Trailborn hospitality concept (6 locations/~600 rooms today), including positioning strategy, tone and voice guidelines, engagement strategy, and brand architecture for future locations. Acquired by Marriott International in 2024. Led extensive market research, including 1,000-participant quantitative research and qualitative shop-along research, to identify whitespace opportunities and develop a 12-month marketing/go-to-market roadmap for mountain spring water, Callaway Blue.

Education

Bachelor of Arts at Columbia University
January 11, 2030 - January 1, 2006
Master of Arts at Harvard University
January 11, 2030 - January 1, 2027

Qualifications

Bachelor of Arts
January 11, 2030 - March 4, 2026
Master of Arts
January 11, 2030 - March 4, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Travel & Hospitality