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I'm Alyssa Elayne Welch, a Digital Marketing & Client Growth Strategist with 8+ years of experience driving growth for B2B and B2C brands across manufacturing, local services, property-focused businesses, automotive, consumer goods, and health & wellness. I blend SEO, paid media, content, email, and event programs to increase qualified leads and revenue. I thrive in both strategic and hands-on roles—digging into data, managing campaigns and events end-to-end, and translating results into clear next steps for the business. I am comfortable collaborating across teams and building structured marketing funnels that deliver measurable ROI.…I'm Alyssa Elayne Welch, a Digital Marketing & Client Growth Strategist with 8+ years of experience driving growth for B2B and B2C brands across manufacturing, local services, property-focused businesses, automotive, consumer goods, and health & wellness. I blend SEO, paid media, content, email, and event programs to increase qualified leads and revenue. I thrive in both strategic and hands-on roles—digging into data, managing campaigns and events end-to-end, and translating results into clear next steps for the business. I am comfortable collaborating across teams and building structured marketing funnels that deliver measurable ROI.

Alyssa Elayne Welch

Digital Marketer, Growth Marketer, Marketing Strategist, +2

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I'm Alyssa Elayne Welch, a Digital Marketing & Client Growth Strategist with 8+ years of experience driving growth for B2B and B2C brands across manufacturing, local services, property-focused businesses, automotive, consumer goods, and health & wellness. I blend SEO, paid media, content, email, and event programs to increase qualified leads and revenue. I thrive in both strategic and hands-on roles—digging into data, managing campaigns and events end-to-end, and translating results into clear next steps for the business. I am comfortable collaborating across teams and building structured marketing funnels that deliver measurable ROI.…I'm Alyssa Elayne Welch, a Digital Marketing & Client Growth Strategist with 8+ years of experience driving growth for B2B and B2C brands across manufacturing, local services, property-focused businesses, automotive, consumer goods, and health & wellness. I blend SEO, paid media, content, email, and event programs to increase qualified leads and revenue. I thrive in both strategic and hands-on roles—digging into data, managing campaigns and events end-to-end, and translating results into clear next steps for the business. I am comfortable collaborating across teams and building structured marketing funnels that deliver measurable ROI.

Available to hire

I’m Alyssa Elayne Welch, a Digital Marketing & Client Growth Strategist with 8+ years of experience driving growth for B2B and B2C brands across manufacturing, local services, property-focused businesses, automotive, consumer goods, and health & wellness. I blend SEO, paid media, content, email, and event programs to increase qualified leads and revenue.

I thrive in both strategic and hands-on roles—digging into data, managing campaigns and events end-to-end, and translating results into clear next steps for the business. I am comfortable collaborating across teams and building structured marketing funnels that deliver measurable ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Director of Marketing & Events Strategy at AST M International

January 1, 2025 - January 1, 2025

Led digital marketing strategy for advanced manufacturing education programs and large-scale events, combining website, SEO, email, paid media, and sponsored placements to drive registrations and leads. Planned and supported major conferences, summits, and workshops, including multi-day, multi-track events, coordinating with internal teams on agendas, speaker assets, and attendee communications. Supported programs that trained more than 10,000 professionals across 25+ countries through targeted digital promotion and event marketing. Built and managed campaign performance dashboards in HubSpot, Feathr, and Google Analytics to track traffic, cost per lead, and revenue contribution. Partnered with internal teams and subject-matter experts to shape messaging, landing pages, and nurture flows for high-consideration programs, using data to refine targeting and creative. Planned content calendar and coordinated with SME experts to keep messaging consistent and on-brand across digital and even

Global Head of Marketing at Additive Manufacturing Technologies

August 1, 2023 - August 1, 2023

Owned global marketing for a B2B technology company, managing strategy and execution across website, SEO, paid search, paid social, email, PR, and events. Developed and launched integrated campaigns for product launches and key trade shows, helping drive multi-million-dollar pipeline and revenue from flagship events by aligning pre-, during-, and post-event digital campaigns with coordinated sales follow-up. Delivered a 26% annual ROI on a roughly £800K marketing budget by optimizing channel mix, campaign performance, and spend allocation. Led global trade show and event strategy, including booth presence, sponsorships, campaigns, and post-event follow-ups, aligning marketing and sales efforts. Built a content engine around customer success stories, impact-focused narratives, and technical education to support sales. Implemented structured tracking with UTMs, forms, and CTA testing, and reported results to leadership to understand which channels and messages produced the strongest pip

Digital Marketing & SEO Account Manager at Mot oza Marketing

November 1, 2019 - November 1, 2019

Managed a portfolio of 25+ SEO and PPC accounts for small and mid-sized businesses across home services, construction, property-focused, automotive, consumer goods, and health & wellness. Built and optimized local SEO and paid search programs (on-page, content, citations, geo-targeted Google Ads) to improve rankings, calls, form submissions, and event responses. Advised clients on website and landing page improvements—headlines, calls to action, forms, and mobile experience—to boost conversion rates. Delivered clear monthly performance reports with actionable recommendations, aligning digital strategy with each client’s business goals.

Social Media Coordinator at Texas School Safety Center

August 1, 2017 - August 1, 2017

Supported statewide conferences and trainings by coordinating event marketing, email communications, attendee materials, and related website and social media updates. Developed and monitored content for priority audiences to promote resources, registrations, and program awareness across school districts and safety professionals.