Hi, I’m a dynamic content creator and communications student with international experience in media management and brand-led storytelling. I help brands tell authentic, data-backed narratives that engage audiences and drive on-brand results. I’m skilled end-to-end—from ideation and on-camera presenting to filming on iPhone and editing in CapCut and Canva. I leverage monthly analytics to identify trends and craft strategic, actionable content calendars across TikTok and Instagram, while coordinating wardrobe, props, and production logistics to deliver high-quality social content.

Alyssa Tavarro

Hi, I’m a dynamic content creator and communications student with international experience in media management and brand-led storytelling. I help brands tell authentic, data-backed narratives that engage audiences and drive on-brand results. I’m skilled end-to-end—from ideation and on-camera presenting to filming on iPhone and editing in CapCut and Canva. I leverage monthly analytics to identify trends and craft strategic, actionable content calendars across TikTok and Instagram, while coordinating wardrobe, props, and production logistics to deliver high-quality social content.

Available to hire

Hi, I’m a dynamic content creator and communications student with international experience in media management and brand-led storytelling. I help brands tell authentic, data-backed narratives that engage audiences and drive on-brand results.

I’m skilled end-to-end—from ideation and on-camera presenting to filming on iPhone and editing in CapCut and Canva. I leverage monthly analytics to identify trends and craft strategic, actionable content calendars across TikTok and Instagram, while coordinating wardrobe, props, and production logistics to deliver high-quality social content.

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Language

English
Fluent

Work Experience

Content Creator Freelancer at Papershoot
October 27, 2025 - May 28, 2026
Strategic Campaign Management: Developed and executed a trend-led content calendar that maintained consistent brand voice across TikTok and Instagram Managed the full production workflow—from ideation and on-camera presenting to filming (iPhone) and editing (CapCut)—to deliver high-quality, engaging social content Leveraged monthly analytics to provide actionable strategic insights, successfully driving a 10% increase in audience engagement compared to previous benchmarks
Social Media Content Creator Intern at ZALORA
January 6, 2025 - July 6, 2025
Content Strategy & Execution: Managed the end-to-end content calendar across multiple social platforms, ensuring brand consistency and timely delivery of high-performing assets Creative Production & Styling: Designed visuals and short-form video using Canva and CapCut while overseeing production logistics, including wardrobe styling and prop coordination for photoshoots Performance Optimization: Conducted weekly deep-dives into engagement analytics to identify content trends, providing actionable, data-driven recommendations to refine creative strategy
Content Creator at Freelance / Self-employed
January 1, 2025 - July 31, 2025
Developed and executed a trend-led content calendar across TikTok and Instagram; managed end-to-end production workflow—from ideation and on-camera presenting to filming on iPhone and editing in CapCut; designed visuals in Canva and CapCut and coordinated wardrobe and props for photoshoots; leveraged weekly analytics to identify content trends and provide data-driven recommendations to refine strategy; delivered high-quality, engaging social content for large-scale e-commerce brands.

Education

Diploma in Mass Media and Management at Nanyang Polytechnic, Singapore
January 1, 2021 - January 1, 2024
Bachelor of Communication & Media Studies at Massey University, Wellington
January 1, 2026 - June 29, 2026
Diploma at Massey University, Wellington
January 1, 2021 - December 31, 2024
Bachelor of Communication Media Studies at Massey University, Wellington
January 1, 2026 - July 4, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Retail
    POV: youre shooting for LUCID
    Personal reel done for when I was doing concert photography video videoeditor music concertphotography lightroom
    "Unique things to do in SG"
    A reel done for Papershoot to promote and gain awareness for their Camera Painting DIY Sessions
    "This is your sign to get her a Papershoot Camera"
    Reel done for Papershoot as one of their everyday posting to garner interactions and sales