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I’m a technical performance marketing and growth leader with 15+ years of experience scaling mobile and digital acquisition across Meta, Google, programmatic DSPs, and enterprise B2B channels. I specialize in building data-driven acquisition loops with MarTech automation, strong attribution practices, and experimentation to consistently improve CAC/CPL, lead quality, and ROI. I’ve managed budgets ranging from $100K to $4M+ while designing end-to-end tracking, ETL pipelines, and analytics infrastructure (GA4/GTM, MMPs like AppsFlyer/Adjust, SQL, and BI tools). I also bring an automation-first mindset—using n8n workflows, Python ad ops scripts, and AI-driven creative and agent workflows—to scale performance efficiently with minimal engineering dependency, including search/AEO/GEO and lifecycle automation that grows LTV.…I’m a technical performance marketing and growth leader with 15+ years of experience scaling mobile and digital acquisition across Meta, Google, programmatic DSPs, and enterprise B2B channels. I specialize in building data-driven acquisition loops with MarTech automation, strong attribution practices, and experimentation to consistently improve CAC/CPL, lead quality, and ROI. I’ve managed budgets ranging from $100K to $4M+ while designing end-to-end tracking, ETL pipelines, and analytics infrastructure (GA4/GTM, MMPs like AppsFlyer/Adjust, SQL, and BI tools). I also bring an automation-first mindset—using n8n workflows, Python ad ops scripts, and AI-driven creative and agent workflows—to scale performance efficiently with minimal engineering dependency, including search/AEO/GEO and lifecycle automation that grows LTV.

Mehdi Ghahramanian

Growth Marketer, Fractional CMO, Performance Marketer, +3

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I’m a technical performance marketing and growth leader with 15+ years of experience scaling mobile and digital acquisition across Meta, Google, programmatic DSPs, and enterprise B2B channels. I specialize in building data-driven acquisition loops with MarTech automation, strong attribution practices, and experimentation to consistently improve CAC/CPL, lead quality, and ROI. I’ve managed budgets ranging from $100K to $4M+ while designing end-to-end tracking, ETL pipelines, and analytics infrastructure (GA4/GTM, MMPs like AppsFlyer/Adjust, SQL, and BI tools). I also bring an automation-first mindset—using n8n workflows, Python ad ops scripts, and AI-driven creative and agent workflows—to scale performance efficiently with minimal engineering dependency, including search/AEO/GEO and lifecycle automation that grows LTV.…I’m a technical performance marketing and growth leader with 15+ years of experience scaling mobile and digital acquisition across Meta, Google, programmatic DSPs, and enterprise B2B channels. I specialize in building data-driven acquisition loops with MarTech automation, strong attribution practices, and experimentation to consistently improve CAC/CPL, lead quality, and ROI. I’ve managed budgets ranging from $100K to $4M+ while designing end-to-end tracking, ETL pipelines, and analytics infrastructure (GA4/GTM, MMPs like AppsFlyer/Adjust, SQL, and BI tools). I also bring an automation-first mindset—using n8n workflows, Python ad ops scripts, and AI-driven creative and agent workflows—to scale performance efficiently with minimal engineering dependency, including search/AEO/GEO and lifecycle automation that grows LTV.

Available to hire

I’m a technical performance marketing and growth leader with 15+ years of experience scaling mobile and digital acquisition across Meta, Google, programmatic DSPs, and enterprise B2B channels. I specialize in building data-driven acquisition loops with MarTech automation, strong attribution practices, and experimentation to consistently improve CAC/CPL, lead quality, and ROI.

I’ve managed budgets ranging from $100K to $4M+ while designing end-to-end tracking, ETL pipelines, and analytics infrastructure (GA4/GTM, MMPs like AppsFlyer/Adjust, SQL, and BI tools). I also bring an automation-first mindset—using n8n workflows, Python ad ops scripts, and AI-driven creative and agent workflows—to scale performance efficiently with minimal engineering dependency, including search/AEO/GEO and lifecycle automation that grows LTV.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Russian

Fluent

Persian

Fluent

Work Experience

Performance Marketing Manager at Kaspersky (Athena ICT)

January 1, 2025 - January 1, 2026

Managed paid acquisition for enterprise cybersecurity and IT solutions across Google Ads, Meta, LinkedIn, and programmatic campaigns, optimizing targeting and bidding for CAC/CPL and lead quality. Built full-funnel tracking using GA4, GTM, CRM touchpoints, and consistent UTM frameworks to measure conversions, CAC, CPL, and ROI. Improved funnel performance through landing page optimization, segmentation, retargeting, and A/B testing. Implemented AI-enabled n8n/API workflows for campaign data automation, lead enrichment, segmentation, and reporting. Delivered B2B demand generation including ABM targeting CIOs, CISOs, and IT decision-makers across multiple enterprise solutions, supporting 200K+ users across 500+ projects.

Growth Product Marketing Manager at PlaninGo AI

January 1, 2025 - December 31, 2026

Led GTM and pricing optimization by establishing automated API partnerships with major travel aggregators (Ratehawk, Hotelbeds, Amadeus) to optimize dynamic pricing and travel bundles, increasing platform margins by 14%. Scaled cross-channel mobile user acquisition, reducing CAC by 22% across Google Ads, Meta, Skyscanner, and TripAdvisor. Secured £1.2M in non-dilutive media capital through Media for Equity partnerships with UKTV Ventures and German Media Pool to drive regional user adoption across Europe. Built a centralized product analytics pipeline integrating Segment CDP, AppsFlyer, and Customer.io with AI-powered automated workflows, reducing data latency by 40% and eliminating messaging churn.

Chief Marketing Officer at Dongi Fintech

January 1, 2022 - January 1, 2025

Scaled user acquisition by 20x and investor activity by 10x, accelerating organic growth to achieve $100M in turnover within 12 months through automated performance systems and cross-channel optimization. Built organic AEO/GEO frameworks using Semrush to improve brand visibility across AI discovery platforms. Architected a real-time marketing analytics and ETL pipeline (n8n + SQL + Metabase + GA4) for behavioral cohort tracking. Designed a cross-channel lifecycle automation framework with HubSpot + Segment that increased LTV by 35%. Led attribution-driven budget reallocations, improving cross-channel marketing efficiency by 18%.

Chief Marketing Officer (Growth & Analytics) at Dongi Fintech Ecosystem Crowdfunding

January 1, 2022 - December 31, 2025

Hyper-growth execution: Scaled platform ecosystem by 20x in user acquisition and 10x in active investor volume within 36 months via high-velocity performance marketing and product-led growth. Lifecycle automation: boosted active user retention and lifetime value (LTV) by 35% by designing and implementing an end-to-end automated E-CRM lead nurturing architecture utilizing Tracardi and HubSpot. Product analytics: optimized marketing spend efficiency by 18% through the development of a real-time customer behavior analytics dashboard using n8n data pipelines and Metabase visualization tools.

Head of Digital Marketing (Performance & Analytics) at Yandex Drive (MaaS)

January 1, 2018 - January 1, 2019

Managed a $90K/week performance budget across mobile app campaigns, programmatic DSPs, VK, and Yandex. Achieved 25% net revenue growth via continuous optimization of mobile conversion funnels and CAC containment, supported by Yandex MMP. Executed a hyper-scaled acquisition initiative onboarding 200,000 active mobile users within 72 hours. Partnered with data science teams to develop custom ad-fraud detection models, reducing budget leakage by 14%.

Head of Digital Marketing (Performance & Analytics) at Yandex Drive

January 1, 2018 - January 1, 2019

Oversaw a $90K/week paid media budget across mobile app campaigns, programmatic DSPs, VK, and Yandex. Drove 25% net revenue growth by continuously optimizing mobile conversion funnels, CAC containment, and MMP-based performance analysis. Executed large-scale user acquisition and onboarding to reach 200,000 active mobile app users within 72 hours. Partnered with data science teams to build custom ad-fraud detection models, mitigating budget leakage by 14%.

Head of Digital Marketing (Growth & Analytics) at Yandex Drive Mobility -as-a-Service (MaaS)

January 1, 2018 - December 31, 2019

Budget & Stakeholder Management: Generated a 25% net revenue increase while maintaining ROI by managing a $90K/week multi-channel ad budget spanning paid social, programmatic display, and offline activations. Mass Scale Acquisition: Spearheaded the premium fleet product launch campaign that successfully acquired 200K verified new users within a 72-hour window. Risk & Product Collaboration: Partnered with internal data science teams to build and train machine-learning-based fraud detection models, successfully reducing platform financial losses from fraudulent accounts by 14%.

Founder & Managing Director at AmaCorp Marketing Agency

January 1, 2012 - January 1, 2018

Built and scaled a performance marketing agency managing 300+ concurrent client campaigns across mobile, search, and social ecosystems. Delivered CRO and paid acquisition strategies across Google, Meta, Yandex, and VK, emphasizing measurement, testing discipline, and scalable experimentation. Designed structured testing frameworks for acquisition and conversion optimization, and led performance-driven growth programs achieving 300%+ revenue uplift in key accounts.

Founder & Managing Director at AmaCorp Digital Growth Agency

January 1, 2012 - December 31, 2018

Agency Leadership: Built, operationalized, and scaled a full-service, data-driven digital marketing agency from inception to profit, managing a portfolio of over 300 concurrent projects across enterprise retail and tech sectors. CRO Playbooks: Engineered scalable conversion rate optimization (CRO) playbooks that delivered audited revenue growth exceeding 300% for multiple anchor client accounts across Yandex, Google, Meta, and VK ecosystems.