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Hi, I’m Amaia Otaola, a UX/UI designer focused on AI-driven experiences and user-centric product design. I’ve led multiple projects remotely, coordinating client meetings, design proposals, and cross-functional teams to ship thoughtful, accessible interfaces that reduce friction and boost conversions. From crafting chatbots and AI-powered features to building design systems and journey maps, I enjoy turning complex problems into delightful, data-informed solutions. I collaborate closely with product managers and developers to deliver cohesive experiences that people love.…Hi, I’m Amaia Otaola, a UX/UI designer focused on AI-driven experiences and user-centric product design. I’ve led multiple projects remotely, coordinating client meetings, design proposals, and cross-functional teams to ship thoughtful, accessible interfaces that reduce friction and boost conversions. From crafting chatbots and AI-powered features to building design systems and journey maps, I enjoy turning complex problems into delightful, data-informed solutions. I collaborate closely with product managers and developers to deliver cohesive experiences that people love.

Amaia Otaola

UX Designer, UI Designer, Product Designer, +4

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Hi, I’m Amaia Otaola, a UX/UI designer focused on AI-driven experiences and user-centric product design. I’ve led multiple projects remotely, coordinating client meetings, design proposals, and cross-functional teams to ship thoughtful, accessible interfaces that reduce friction and boost conversions. From crafting chatbots and AI-powered features to building design systems and journey maps, I enjoy turning complex problems into delightful, data-informed solutions. I collaborate closely with product managers and developers to deliver cohesive experiences that people love.…Hi, I’m Amaia Otaola, a UX/UI designer focused on AI-driven experiences and user-centric product design. I’ve led multiple projects remotely, coordinating client meetings, design proposals, and cross-functional teams to ship thoughtful, accessible interfaces that reduce friction and boost conversions. From crafting chatbots and AI-powered features to building design systems and journey maps, I enjoy turning complex problems into delightful, data-informed solutions. I collaborate closely with product managers and developers to deliver cohesive experiences that people love.

Available to hire

Hi, I’m Amaia Otaola, a UX/UI designer focused on AI-driven experiences and user-centric product design. I’ve led multiple projects remotely, coordinating client meetings, design proposals, and cross-functional teams to ship thoughtful, accessible interfaces that reduce friction and boost conversions.

From crafting chatbots and AI-powered features to building design systems and journey maps, I enjoy turning complex problems into delightful, data-informed solutions. I collaborate closely with product managers and developers to deliver cohesive experiences that people love.

Skills

Experience Level

Product Design

Expert

Web Design

Expert

Language

Spanish; Castilian

Fluent

Basque

Fluent

English

Fluent

Turkish

Intermediate

Work Experience

UX Designer at WILD

June 1, 2025 - June 1, 2025

Led multiple projects simultaneously, managing client meetings, presentations, and design proposals. Designed and contributed to AI-driven products, including chatbot experiences, pushing creative boundaries to develop innovative, user-centric interactions. Designed wireframes, prototypes, and user flows that streamlined the user journey, reducing friction and increasing conversion rates. Developed intuitive, visually appealing interfaces that enhanced usability and boosted customer satisfaction scores. Collaborated with product managers, developers, and stakeholders to ensure a cohesive UX. Stayed ahead of industry trends, implementing best practices in AI, accessibility, and responsive design.

UX/UI Designer at Storybeat

June 1, 2024 - June 1, 2024

Designed new iOS & Android features, using data to drive KPI improvements. Built a design system, enhancing consistency and streamlining workflows. Integrated AI-powered features, positioning the app as a market leader. Developed journey maps and personas for user-driven design decisions. Conducted user testing, refining experiences based on feedback. Optimized internal workflows, improving design‑dev collaboration.

Content Editor & Digital Designer at Sony Music Entertainment

February 1, 2022 - February 1, 2022

Designed social media strategies, boosting reach by 50% in a year. Created lyric videos with 2M+ YouTube views for top Turkish artists. Developed artwork, DSP ads, and visual branding for new artists. Led multi-platform digital campaigns for local & global artists. Drove global artist promotion, increasing revenue & streams.

TV Editor & Production at Baleuko S.L

February 1, 2019 - February 1, 2019

Managed production logistics: contacts, interviews, localization, permits, and budgets. Edited interviews with compelling storytelling and secured key partnerships.