Hi, I’m Amanda, a creative marketing leader with 10+ years turning brands into conversations. I blend sharp creative direction with business acumen to build integrated campaigns across hospitality, food & beverage, spirits, fashion, retail, and lifestyle brands like Think Coffee, The Gibson, Dube New York, and Calexico. I lead branding, storytelling, and content systems that scale across digital platforms, stores, and events. I’m fueled by travel, food, movement, and culture, and I draw inspiration from everyday places to craft ideas I can execute professionally. I’m a people-driven collaborator who thrives in dynamic teams, PR and influencer partnerships, and in-store activations, always aiming to move brand voices and bottom-line results.

Amanda

Hi, I’m Amanda, a creative marketing leader with 10+ years turning brands into conversations. I blend sharp creative direction with business acumen to build integrated campaigns across hospitality, food & beverage, spirits, fashion, retail, and lifestyle brands like Think Coffee, The Gibson, Dube New York, and Calexico. I lead branding, storytelling, and content systems that scale across digital platforms, stores, and events. I’m fueled by travel, food, movement, and culture, and I draw inspiration from everyday places to craft ideas I can execute professionally. I’m a people-driven collaborator who thrives in dynamic teams, PR and influencer partnerships, and in-store activations, always aiming to move brand voices and bottom-line results.

Available to hire

Hi, I’m Amanda, a creative marketing leader with 10+ years turning brands into conversations. I blend sharp creative direction with business acumen to build integrated campaigns across hospitality, food & beverage, spirits, fashion, retail, and lifestyle brands like Think Coffee, The Gibson, Dube New York, and Calexico. I lead branding, storytelling, and content systems that scale across digital platforms, stores, and events.

I’m fueled by travel, food, movement, and culture, and I draw inspiration from everyday places to craft ideas I can execute professionally. I’m a people-driven collaborator who thrives in dynamic teams, PR and influencer partnerships, and in-store activations, always aiming to move brand voices and bottom-line results.

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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Founder / Consultant at Creative Junkies Agency
January 1, 2021 - Present
Founded a creative marketing agency specializing in hospitality, food & beverage, spirits, fashion, and lifestyle brands; lead brand strategy, creative direction, and content systems; manage client relationships, retainers, timelines, and production end-to-end; translate brand positioning into scalable content and storytelling frameworks.
Freelance / Independent Contractor at Self-Employed
January 1, 2015 - Present
Freelance marketing and branding work for multiple clients including Think Coffee, The Gibson, Dube New York, and Calexico; created content, campaigns, and growth strategies across digital and experiential channels.
Flagship Retail Experience Manager
January 1, 2020 - December 31, 2020
Led in-store and experiential marketing efforts for flagship retail experiences; collaboration with merchandising and PR to drive store activations and guest engagement.
Store Co-Manager at Alice + Olivia
January 1, 2019 - December 31, 2020
Oversaw daily store operations, managed a million-dollar retail location, styled influencers and brand partners, planned marketing events and in-store promotions, and analyzed KPIs to drive sales growth.
Marketing Consultant / Fractional Brand Strategist at Yave Tequila
January 1, 2023 - Present
Provided marketing consultation and fractional brand strategy; led campaign development, brand positioning, influencer partnerships, email marketing, and cross-market activations.

Education

B.S. in Journalism, Minor in English at University of Florida
January 11, 2030 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Retail, Consumer Goods, Media & Entertainment, Professional Services