Amanda Kerr

Marketing & Communications lead for a full-service digital agency specializing in social media, influencer marketing, paid media and creative strategy. Led end-to-end social-first content across beauty, lifestyle, hospitality, spirits and music brands; personally concepting, scripting, shooting and editing short-form content for Instagram, TikTok and paid social. Directed 100+ influencer-led and brand content campaigns across UK, US and international markets, combining hands-on creation with leadership across photographers, videographers, stylists and models. Delivered commercially impactful content through creator-led storytelling and paid amplification, driving a 255% increase in inbound enquiries and doubling ticket sales for a national music tour via Meta Ads, plus a 60% uplift in website registrations. Owned creative direction for 3–5 platform-specific assets per channel per week and built scalable content/influencer systems enabling efficient cross-team collaboration. Led the l

Led strategic growth and creative direction of a high-profile creator account, scaling from 66K to ~1M followers on Instagram and TikTok over three years. Built and executed a long-term cross-platform content strategy aligned with talent activity across music, television and lifestyle, integrating social content with press, live events and paid amplification to maximize reach and retention. Directed and produced short-form video, BTS, lifestyle shoots and live event coverage; used performance data to refine strategy, driving sustained engagement while protecting long-term creator equity.

Led marketing strategy across multiple hospitality brands including Butta Burger, Homies Pizza and Mr Boney; managed a team of three and delivered integrated campaigns across social media, influencer marketing, PR and digital channels. Planned and executed brand launches, events and experiential activations, overseeing all promotional output. Built B2B partnerships and implemented CRM systems to streamline customer engagement and support revenue growth (£1.5M per annum).