I’m Amanda Kerr, a social-first marketing leader driving culturally relevant campaigns at the intersection of influencer, partnerships and performance for B2B and B2C brands. I blend creative storytelling with measurable commercial impact across beauty, lifestyle, hospitality, spirits and music, leading end-to-end content production and creator-led campaigns across UK, US and international markets. As a founder and marketing lead, I build scalable content and influencer systems, forge meaningful partnerships, and turn data into platform-native assets that outperform brand posts. I’m passionate about leading cross-functional teams, delivering creative, performance-driven results, and expanding brand presence through authentic storytelling.…

Amanda Kerr

I’m Amanda Kerr, a social-first marketing leader driving culturally relevant campaigns at the intersection of influencer, partnerships and performance for B2B and B2C brands. I blend creative storytelling with measurable commercial impact across beauty, lifestyle, hospitality, spirits and music, leading end-to-end content production and creator-led campaigns across UK, US and international markets. As a founder and marketing lead, I build scalable content and influencer systems, forge meaningful partnerships, and turn data into platform-native assets that outperform brand posts. I’m passionate about leading cross-functional teams, delivering creative, performance-driven results, and expanding brand presence through authentic storytelling.…

Available to hire

I’m Amanda Kerr, a social-first marketing leader driving culturally relevant campaigns at the intersection of influencer, partnerships and performance for B2B and B2C brands. I blend creative storytelling with measurable commercial impact across beauty, lifestyle, hospitality, spirits and music, leading end-to-end content production and creator-led campaigns across UK, US and international markets.

As a founder and marketing lead, I build scalable content and influencer systems, forge meaningful partnerships, and turn data into platform-native assets that outperform brand posts. I’m passionate about leading cross-functional teams, delivering creative, performance-driven results, and expanding brand presence through authentic storytelling.

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Language

English
Fluent

Work Experience

Co-Founder / Marketing & Communications Lead at The Popular Agency
August 1, 2023 - Present
Marketing & Communications lead for a full-service digital agency specializing in social media, influencer marketing, paid media and creative strategy. Led end-to-end social-first content across beauty, lifestyle, hospitality, spirits and music brands; personally concepting, scripting, shooting and editing short-form content for Instagram, TikTok and paid social. Directed 100+ influencer-led and brand content campaigns across UK, US and international markets, combining hands-on creation with leadership across photographers, videographers, stylists and models. Delivered commercially impactful content through creator-led storytelling and paid amplification, driving a 255% increase in inbound enquiries and doubling ticket sales for a national music tour via Meta Ads, plus a 60% uplift in website registrations. Owned creative direction for 3–5 platform-specific assets per channel per week and built scalable content/influencer systems enabling efficient cross-team collaboration. Led the l
Head of Talent Management at Pique Agency
January 1, 2020 - Present
Led strategic growth and creative direction of a high-profile creator account, scaling from 66K to ~1M followers on Instagram and TikTok over three years. Built and executed a long-term cross-platform content strategy aligned with talent activity across music, television and lifestyle, integrating social content with press, live events and paid amplification to maximize reach and retention. Directed and produced short-form video, BTS, lifestyle shoots and live event coverage; used performance data to refine strategy, driving sustained engagement while protecting long-term creator equity.
Head of Sales & Marketing at Ghost Gastro LTD
November 1, 2019 - August 1, 2023
Led marketing strategy across multiple hospitality brands including Butta Burger, Homies Pizza and Mr Boney; managed a team of three and delivered integrated campaigns across social media, influencer marketing, PR and digital channels. Planned and executed brand launches, events and experiential activations, overseeing all promotional output. Built B2B partnerships and implemented CRM systems to streamline customer engagement and support revenue growth (£1.5M per annum).
Contracts Manager at NGE Booking
June 1, 2017 - November 1, 2019
Managed and negotiated contracts for DJs signed to the agency across UK and international bookings and campaigns. Translated commercial and creative requirements into clear, structured agreements, ensuring alignment between artists and partners. Coordinated deliverables, timelines and usage terms across global bookings and acted as the central point of contact between talent and external partners to ensure consistency and scalable partnerships.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Retail, Software & Internet, Other