AMANDA FERREIRA

Led client-agency relationships, including briefing and task allocation, internal team coordination, and financial control (budget validation, billing processes, and project oversight). Managed project execution for offline campaigns, events, and activations, overseeing creation, production, and implementation from pre-production to completion. Prepared client presentations and ensured delivery against objectives and KPIs. Oversaw budgets and coordinated day-to-day project activities to keep timelines and costs aligned.

Managed client-agency interactions with strong focus on briefing, scheduling alignment, and deliverable tracking. Coordinated the execution of digital integrated campaigns and performance tracking. Supported POS material production, merchandising, and packaging design. Planned and scheduled social media content, ensuring consistency with marketing strategies and campaign objectives.

Coordinated event and promotional activities, handling project planning and cross-team execution. Supported agile project coordination with internal teams and external suppliers, ensuring smooth workflow and communication. Contributed to digital campaign planning and execution, including client communication focused on business outcomes and KPI measurement. Managed digital projects (web structuring/UI/UX support), and supported budgeting and financial control processes.