Hello — I’m Amanda, a graphic designer with over 10 years of experience creating refined, strategic visual design for lifestyle, wellness, fashion, beauty, and eCommerce brands. I specialise in clean, elevated layouts across Canva and Adobe Creative Suite, including eBooks, brochures, cookbooks, presentations, eDMs, social media assets, and branded marketing collateral for both print and digital platforms. With a background that blends graphic design, marketing, editorial styling, and art direction, I bring both creative intuition and strategic thinking to every project. My design style is modern, minimal, emotionally resonant, and highly detail-oriented, with a strong focus on creating work that not only looks beautiful, but communicates clearly and connects with the intended audience.…

Amanda Sherington

PRO

Hello — I’m Amanda, a graphic designer with over 10 years of experience creating refined, strategic visual design for lifestyle, wellness, fashion, beauty, and eCommerce brands. I specialise in clean, elevated layouts across Canva and Adobe Creative Suite, including eBooks, brochures, cookbooks, presentations, eDMs, social media assets, and branded marketing collateral for both print and digital platforms. With a background that blends graphic design, marketing, editorial styling, and art direction, I bring both creative intuition and strategic thinking to every project. My design style is modern, minimal, emotionally resonant, and highly detail-oriented, with a strong focus on creating work that not only looks beautiful, but communicates clearly and connects with the intended audience.…

Available to hire

Hello — I’m Amanda, a graphic designer with over 10 years of experience creating refined, strategic visual design for lifestyle, wellness, fashion, beauty, and eCommerce brands.

I specialise in clean, elevated layouts across Canva and Adobe Creative Suite, including eBooks, brochures, cookbooks, presentations, eDMs, social media assets, and branded marketing collateral for both print and digital platforms.

With a background that blends graphic design, marketing, editorial styling, and art direction, I bring both creative intuition and strategic thinking to every project. My design style is modern, minimal, emotionally resonant, and highly detail-oriented, with a strong focus on creating work that not only looks beautiful, but communicates clearly and connects with the intended audience.

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Language

English
Fluent

Work Experience

Freelance Graphic Designer at Various
November 1, 2018 - Present
Freelance graphic designer for clients in the retail and e-commerce sector, including fashion, babywear, wellness and beauty, education, and local government initiatives (Zero Emissions campaign).
Graphic Designer (Lead Designer) at The Healthy Mummy
February 1, 2016 - November 1, 2018
Lead designer for the women’s health and fitness brand. On- and offline cookbook design, desktop publishing, social media asset design, web banners, eDMs, product catalogues.
Graphic Designer at Specialty Fashion Group (Autograph)
June 1, 2015 - February 1, 2016
Graphic designer focusing on eDM design (3+ per day), plus the design of website landing pages, website banners and social media assets.
Gallery Manager at Saltmotion Gallery
November 1, 2010 - May 1, 2015
Photography, Photoshop image retouching, client management, home consultations and styling, social media posts, design of gallery opening invitations and print production.
Fashion Editor at B Magazine - Pacific Pubs
March 1, 1998 - February 1, 2000
Main contact between fashion houses/PR agencies and the magazine; produced, styled and art directed editorial shoots; designed shopping pages; copy writing.
PR + Marketing at Table Eight Fashion
March 1, 1996 - February 28, 1998
Production manager of printed collateral in particular visual merchandising (store signage), produced all campaigns and photographic shoots, headed publicity, managed events.

Education

Bachelor of Economics at University of Sydney
January 11, 2030 - May 27, 2026
Diploma in Graphic Design at ISCD
February 2, 2012 - November 30, 2014
Diploma in Graphic Design at Shillington Diploma in Graphic Design
January 11, 2030 - May 27, 2026
Bachelor of Economics at University of Sydney
January 11, 2030 - May 27, 2026
Diploma in Graphic Design at Shillington
January 11, 2030 - May 27, 2026
Secondary Education at Ascham School
November 30, 0002 - May 27, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Education, Media & Entertainment, Government, Professional Services, Consumer Goods
    uniE621 Healthy Skin Cookbook
    Editorial-style cookbook design focused on the connection between nutrition and healthy skin, combining wellness education with clean, modern layout design. The visual direction centred around soft natural tones, fresh food imagery, elegant typography, and spacious editorial layouts to create a calm, premium reading experience that felt both informative and aspirational. Shades of green were intentionally used throughout the design to reflect freshness, nourishment, nature, and overall wellbeing — reinforcing the publication’s focus on healthy living and skin health from within. The project involved designing engaging recipe spreads, wellness content pages, and nutritional information in a way that was easy to follow, visually cohesive, and beautifully balanced. Strong emphasis was placed on hierarchy, readability, image flow, and white space to ensure the content felt approachable, polished, and inspiring throughout the publication. https://www.twine.net/signin…
    uniE621 Brochure Design
    Brochure design for a premium skincare and beauty brand, created with a clean, feminine, and modern visual aesthetic. The layout focused on balancing strong product imagery with soft typography, refined colour usage, and generous white space to create a polished and aspirational brand experience. The accordion-style brochure was designed to feel engaging and easy to navigate, while clearly communicating product benefits, brand messaging, and key information in a visually cohesive way. Particular focus was placed on hierarchy, consistency, and creating a luxurious feel that aligned with the brand’s beauty and self-care positioning. https://www.twine.net/signin…
    uniE621 Fashion Homepage and eDM Design
    Digital design and campaign artwork for fashion retailer Ezibuy, including homepage design, promotional eDMs, and seasonal digital marketing assets. The creative direction focused on creating clean, elevated, fashion-forward layouts that balanced strong typography, engaging imagery, and clear promotional messaging while maintaining a polished and cohesive brand aesthetic. The project required a strong understanding of hierarchy, campaign consistency, user engagement, and responsive digital design, with layouts carefully designed to feel modern, editorial, and easy to navigate across both desktop and mobile platforms. https://www.twine.net/signin https://www.twine.net/signin…
    paper Lifestyle Magazine Editorial Layout

    Editorial design and layout for an Australian homewares and lifestyle magazine, including feature spreads and visual storytelling layouts focused on interiors, design, and lifestyle content. The creative direction centred around clean, modern, and engaging editorial design, using strong typography, balanced composition, curated imagery, and thoughtful layout systems to create a polished and visually immersive reading experience.

    The project required careful attention to hierarchy, pacing, and readability, while maintaining a sophisticated magazine aesthetic that felt contemporary, aspirational, and highly visual.

    uniE621 Lifestyle Magazine Editorial Layout
    Editorial design and layout for an Australian homewares and lifestyle magazine, including feature spreads and visual storytelling layouts focused on interiors, design, and lifestyle content. The creative direction centred around clean, modern, and engaging editorial design, using strong typography, balanced composition, curated imagery, and thoughtful layout systems to create a polished and visually immersive reading experience. https://www.twine.net/signin The project required careful attention to hierarchy, pacing, and readability, while maintaining a sophisticated magazine aesthetic that felt contemporary, aspirational, and highly visual.…
    uniE621 eDM and Social Media Campaign
    Design and creation of a cohesive eDM and social media campaign for Brows by Stephanie, focused on building a premium, feminine, and editorial-inspired beauty brand presence. The campaign included Canva-based email marketing layouts, Instagram templates, promotional graphics, and branded social assets designed to feel polished, modern, and visually consistent across all digital touchpoints. https://www.twine.net/signin The visual direction combined soft tonal palettes, elegant typography, clean layout systems, and curated imagery to create a refined and engaging customer experience while maintaining strong brand recognition and consistency throughout the campaign.…
    uniE621 Company Report
    Design and layout of company reports, annual reports, newsletters, and corporate publications with a strong focus on typography, formatting, hierarchy, colour usage, consistency, and visual rhythm. Experienced in translating complex information into clean, engaging layouts that feel polished, professional, and easy to navigate, while carefully interpreting and fulfilling each client’s brief and communication objectives. Featured project: a corporate report and publication series designed with a refined editorial aesthetic, balancing structured information with clean typography, restrained colour palettes, and sophisticated layout systems to create a modern, professional reading experience. https://www.twine.net/signin…
    uniE621 Canva Designs and Templates
    I create elevated Canva templates and branded digital assets designed to help businesses communicate beautifully and consistently across every touchpoint. My work includes social media assets, eDMs, brochures, cookbooks, presentations, worksheets, and multi-page digital publications, with a strong focus on clean layouts, typography, visual storytelling, and brand cohesion. Each design is thoughtfully created to feel polished, modern, and easy to use — balancing beautiful aesthetics with clear communication and functionality. From wellness and lifestyle brands to beauty, fashion, and education businesses, I design templates and marketing collateral that not only look premium, but help brands connect more meaningfully with their audience.…
    uniE621 Wellness Brand Identity and Rollout
    Healthy Mummy Wellness was launched in 2022 as a premium wellbeing platform designed to support the mental and emotional wellbeing of busy mums and their families. I developed the full visual brand system and provided creative direction and artwork across all areas of the brand, including the logo, typography and colour system, app concepts, email newsletters, social media assets, Facebook ads, media presentations, and six downloadable specialised Wellbeing Programs. The visual direction focused on creating a brand that felt calm, natural, uplifting, and luxurious, with an emphasis on self-care and ease of use. Soft greens and earthy terracotta tones were paired with clean layouts, generous white space, minimal typography, and uplifting imagery to create a cohesive digital wellness brand that felt inspiring, emotionally supportive, and easy to engage with for busy modern mothers. https://www.twine.net/signin…
    uniE621 eBook Design
    A selection of professionally designed eBooks created across the wellness, lifestyle, food, and health industries. My eBook work combines clean layout design, strong typography, and visually engaging imagery to create polished, easy-to-read digital publications that feel both premium and approachable. Projects have included cookbooks, wellness guides, nutrition programs, educational resources, and branded digital publications, designed for both screen and print. Each eBook is thoughtfully structured to balance beautiful aesthetics with clear communication, creating an engaging reader experience while maintaining strong brand consistency throughout. https://www.twine.net/signin…