Hi! I am Amanda, a New York-based Social Media Strategist and content creator who specializes in building brand presence from the ground up. I have a proven track record of taking accounts from zero to 50M+ organic views and 50K+ followers through social-first storytelling and organic content production.

Amanda Yee

Hi! I am Amanda, a New York-based Social Media Strategist and content creator who specializes in building brand presence from the ground up. I have a proven track record of taking accounts from zero to 50M+ organic views and 50K+ followers through social-first storytelling and organic content production.

Available to hire

Hi! I am Amanda, a New York-based Social Media Strategist and content creator who specializes in building brand presence from the ground up. I have a proven track record of taking accounts from zero to 50M+ organic views and 50K+ followers through social-first storytelling and organic content production.

See more

Work Experience

Social Media Strategist & Content Creator at Freelance / Remote
August 1, 2024 - Present
Scaled organic reach to 50M+ views across TikTok and Instagram by executing social-first content strategies tailored to platform-native trends, driving 1M+ profile visits and 50K new followers across 2 client accounts. Hosted and produced narrative short-form video content for F&B founders using CapCut and Adobe Illustrator, adapting brand stories into Reels and TikTok to increase audience engagement by 10%. Developed and executed cross-platform content distribution strategies, repurposing single concepts into 3-5 platform-native formats (TikTok videos, Instagram Reels, Stories, carousel, Pinterest pins) to maximize reach and achieve a 15% increase in cross-platform traffic. Monitored emerging TikTok and Instagram trends daily using Creative Center and Explore features, executing rapid content pivots within 24 hours to capitalize on viral moments, generating 40+ videos with 11% above-average engagement. Pitched and secured customized campaign collaborations with major brands such as Ul
Talent Acquisition Assistant at Mini-Circuits
July 1, 2022 - July 1, 2023
Managed high-volume content posting workflow across external job boards (Jobvite), ensuring brand consistency and data accuracy in a fast-paced environment. Developed a centralized digital asset library and produced on-brand recruitment marketing visuals and copy, reducing content production time through templated systems. Increased recruitment event attendance by 444% through targeted high-volume sourcing via LinkedIn. Collaborated cross-functionally with HR to design a comprehensive onboarding manual with brand-aligned visuals, improving the new-hire experience.
Data Intern at Allure Gems
December 1, 2020 - March 1, 2021
Managed and updated digital product inventory for 1,000+ SKUs using Excel, ensuring data accuracy for internal reporting. Collaborated with a team of interns to streamline inventory update workflows, reducing time spent by 50% and improving data reliability.
Social Media Coordinator at Just Peach U
February 1, 2021 - November 1, 2021
Leveraged TikTok Creative Center, Meta Business Suite, and Pinterest Trends to identify lifestyle and product content opportunities, creating monthly content calendars that grew organic following by 40%. Executed end-to-end UGC campaigns by identifying external creators and tailoring messaging to drive community conversions via referral codes and links. Produced creative briefs for 3 product campaigns by identifying trending TikTok and Instagram formats. Managed daily high-volume community engagement across comments and DMs for an e-commerce brand, maintaining a consistent brand voice with an 8% engagement rate, strengthening customer trust.

Education

Bachelor of Science in Advertising, Marketing, and Communications at Fashion Institute of Technology
January 11, 2030 - December 1, 2024

Qualifications

Google Digital Marketing
January 11, 2030 - February 16, 2026
Google UX Design (Figma)
January 11, 2030 - February 16, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services