I'm Amanda Serra, a creative Social Media Manager, Designer, and Video Editor based in São Paulo, Brazil. I help brands grow by developing strategic, visually engaging content across multiple platforms. I specialize in content planning, copywriting, and short-form video production for Reels and TikTok, blending aesthetics with marketing to drive authenticity and impact.

Amanda Serra

I'm Amanda Serra, a creative Social Media Manager, Designer, and Video Editor based in São Paulo, Brazil. I help brands grow by developing strategic, visually engaging content across multiple platforms. I specialize in content planning, copywriting, and short-form video production for Reels and TikTok, blending aesthetics with marketing to drive authenticity and impact.

Available to hire

I’m Amanda Serra, a creative Social Media Manager, Designer, and Video Editor based in São Paulo, Brazil. I help brands grow by developing strategic, visually engaging content across multiple platforms.

I specialize in content planning, copywriting, and short-form video production for Reels and TikTok, blending aesthetics with marketing to drive authenticity and impact.

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Language

Portuguese
Fluent
English
Advanced
German
Beginner

Work Experience

Social Media Manager at Self-Employed
November 20, 2024 - Present
Create and manage content calendars; Produce copywriting and short-form video content; Provide digital marketing consulting focused on growth and engagement; Plan, execute Meta Ads campaigns for small and medium-sized businesses.
Marketing Analyst at Vila Olímpia
April 20, 2024 - November 20, 2024
Managed the shopping mall's digital communications channels; Created visual content, email marketing campaigns, push notifications, and site updates; Conducted real-time event coverage, producing timely content for social platforms; Planned and executed promotional campaigns; Supported analytics for growth and engagement.
Owner at Doncaster Store
August 20, 2022 - October 20, 2023
Founded and managed an online fashion brand from concept to execution; Developed brand identity, positioning, and visual language; Managed social media, content strategy, and community engagement; Created digital content, product launches, and promotional campaigns; Planned and executed paid social campaigns (Meta Ads) to drive traffic and sales; Coordinated product sourcing, suppliers, and inventory management; Handled customer service, order fulfillment, and post-sale support; Collaborated with designers, influencers, and partners when applicable; Managed online marketing materials and brand communication; Strengthened brand presence and loyalty within a niche fan community.
Marketing Intern at Escola Guedes Marcon
April 20, 2021 - March 20, 2022
Assisted in managing the school's social media to engage children and families.

Education

Advertising and Marketing at Universidade Anhembi Morumbi
March 20, 2020 - December 20, 2023
Fashion Design at Escola Panamericana de Artes e Design
April 20, 2017 - November 20, 2018
Google Data Analysis Foundations: Data, Data, Everywhere at Google
January 1, 2026 - February 2, 2026

Qualifications

Google Data Analysis Foundations: Data, Data, Everywhere
January 1, 2026 - February 2, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Other