I am a senior paid media and digital marketing professional with 10+ years of experience driving growth for eCommerce, B2B, and SaaS brands. I craft full-funnel strategies that blend creative insight with data-driven optimization across Meta, Pinterest, Google Ads, and LinkedIn, delivering strong ROAS and lead growth. I am fluent in English, Italian, French, and Arabic, and I enjoy collaborating with cross-functional teams to simplify complex campaigns, mentor junior staff, and scale campaigns across multiple markets. Outside the day-to-day, I love turning insights into action, testing and refining creative with a lean, agile mindset, and helping brands tell compelling stories that resonate in diverse markets.

Amani Majed

I am a senior paid media and digital marketing professional with 10+ years of experience driving growth for eCommerce, B2B, and SaaS brands. I craft full-funnel strategies that blend creative insight with data-driven optimization across Meta, Pinterest, Google Ads, and LinkedIn, delivering strong ROAS and lead growth. I am fluent in English, Italian, French, and Arabic, and I enjoy collaborating with cross-functional teams to simplify complex campaigns, mentor junior staff, and scale campaigns across multiple markets. Outside the day-to-day, I love turning insights into action, testing and refining creative with a lean, agile mindset, and helping brands tell compelling stories that resonate in diverse markets.

Available to hire

I am a senior paid media and digital marketing professional with 10+ years of experience driving growth for eCommerce, B2B, and SaaS brands. I craft full-funnel strategies that blend creative insight with data-driven optimization across Meta, Pinterest, Google Ads, and LinkedIn, delivering strong ROAS and lead growth. I am fluent in English, Italian, French, and Arabic, and I enjoy collaborating with cross-functional teams to simplify complex campaigns, mentor junior staff, and scale campaigns across multiple markets.

Outside the day-to-day, I love turning insights into action, testing and refining creative with a lean, agile mindset, and helping brands tell compelling stories that resonate in diverse markets.

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Language

English
Fluent
Italian
Fluent
French
Fluent
Arabic
Fluent

Work Experience

Senior Paid Media Consultant at Hallam
January 1, 2022 - October 29, 2025
Lead end-to-end paid media strategy for a diverse portfolio of clients across eCommerce, B2B, SaaS, and healthcare; plan and execute full-funnel campaigns across Meta, Pinterest, Google Ads, LinkedIn, and Programmatic; drive ROAS and lead growth; manage multi-market campaigns and mentor agile teams.
Freelance Digital Marketer Specialist at Decode Digital (Freelance)
December 31, 2021 - December 31, 2021
Advised clients on media mix, launched PPC campaigns, conducted A/B testing, built relationships with suppliers, and delivered measurable ROI; optimized campaigns and assets to align with client goals.
Senior Medical Representative – Promotion at Benta Pharmaceuticals
November 30, 2020 - November 30, 2020
Led BTL marketing activities; targeted neurologists, psychiatrists, neurosurgeons, and general practitioners; launched Venlafaxine, Topiramate, Loxit, and Olanzapine; built trust with doctors; achieved sales targets.
Medical Representative (Full-time) at Benta Pharmaceuticals
September 30, 2018 - September 30, 2018
Developed marketing and sales strategies; identified and engaged potential clients; established relationships; organized events; monitored competitors; contributed to market share growth.

Education

Bachelor of Science in Biochemistry at Lebanese University (LU)
January 1, 2005 - December 31, 2009
Certification in Digital Marketing at Digital Marketing Institute (DMI) Certification Program, Dublin, Ireland
June 1, 2021 - October 29, 2025

Qualifications

Certification in Digital Marketing
June 1, 2021 - October 29, 2025
Bachelor of Science in Biochemistry
January 1, 2005 - December 31, 2009

Industry Experience

Software & Internet, Retail, Healthcare, Professional Services, Media & Entertainment