Social Media Manager at Greto k AI (Mississauga, Canada)

Built Grestok AI’s organic social presence across Instagram, LinkedIn, and TikTok, increasing Instagram followers by 20%+ within the first 15 days. Partnered with micro-influencers to expand brand reach and contributed to 16.5K profile visits in 30 days. Tracked weekly performance insights including engagement rate, saves, watch time, skip rate, and shares to refine posting cadence and content mix.

Social Media & Email Marketing Manager at Bros Before Lows (Brampton, Canada)

Executed segmented email campaigns using AI-assisted copy and A/B tests, improving open rates by 40% within 3 months. Contributed to reaching 2025 outreach and fundraising targets through email campaigns. Managed a weekly content calendar for Instagram, LinkedIn, and TikTok, increasing post engagement by 30%.

Social Media & Content Marketing Specialist at Admit Spot (Etobicoke, Canada)

Built Admit Spot’s social presence from zero using short-form video (Reels, TikToks, YouTube Shorts), generating 1M+ organic views in 160 days and accelerating audience growth. Produced trend-led content timed to platform peak hours and used AI tools for ideation and caption drafting, driving 10K+ engagements across channels. Conducted content audits using platform analytics (retention, watch time, shares, saves, comments) to identify underperforming formats and reallocate resources, resulting in 30% higher engagement. Wrote and executed HubSpot email campaigns with A/B tests on subject lines, segmentation, and send time. Managed community engagement by responding to comments and DMs to maintain brand voice and trust. Optimized YouTube discoverability using search-intent alignment and relevant keywords.