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Hi! I'm Amari Johnson, a social media and entertainment research professional. I enjoy creating content and analyzing the data behind it. I led a digital campaign on my campus and served as the social media manager/content creator for several organizations. Additionally, I'm an entertainment buff. I enjoy watching and reviewing the media I consume, which led me to my first role in the industry as a Research Content Strategist with Paramount. If you're looking for a creative, data-driven social media strategist, manager, and content creator, let's chat!…Hi! I'm Amari Johnson, a social media and entertainment research professional. I enjoy creating content and analyzing the data behind it. I led a digital campaign on my campus and served as the social media manager/content creator for several organizations. Additionally, I'm an entertainment buff. I enjoy watching and reviewing the media I consume, which led me to my first role in the industry as a Research Content Strategist with Paramount. If you're looking for a creative, data-driven social media strategist, manager, and content creator, let's chat!

Amari Johnson

PRO

Social Media Manager, Content Creator, Content Strategist, +4

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Hi! I'm Amari Johnson, a social media and entertainment research professional. I enjoy creating content and analyzing the data behind it. I led a digital campaign on my campus and served as the social media manager/content creator for several organizations. Additionally, I'm an entertainment buff. I enjoy watching and reviewing the media I consume, which led me to my first role in the industry as a Research Content Strategist with Paramount. If you're looking for a creative, data-driven social media strategist, manager, and content creator, let's chat!…Hi! I'm Amari Johnson, a social media and entertainment research professional. I enjoy creating content and analyzing the data behind it. I led a digital campaign on my campus and served as the social media manager/content creator for several organizations. Additionally, I'm an entertainment buff. I enjoy watching and reviewing the media I consume, which led me to my first role in the industry as a Research Content Strategist with Paramount. If you're looking for a creative, data-driven social media strategist, manager, and content creator, let's chat!

Available to hire

United States

Hi! I’m Amari Johnson, a social media and entertainment research professional. I enjoy creating content and analyzing the data behind it. I led a digital campaign on my campus and served as the social media manager/content creator for several organizations. Additionally, I’m an entertainment buff. I enjoy watching and reviewing the media I consume, which led me to my first role in the industry as a Research Content Strategist with Paramount.

If you’re looking for a creative, data-driven social media strategist, manager, and content creator, let’s chat!

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager/Content Creator at Full Out Collegiate Recruiting

March 1, 2026 - May 1, 2026

Developed and executed a strategic social media presence that strengthened brand awareness, built trust with families, and positioned the company as a leader in collegiate recruiting. Created graphics, carousels, and reels. Prepared monthly performance reports detailing engagement, follower growth, and top-performing content.

Research Content Strategist at Paramount

July 1, 2023 - July 1, 2024

Assisted with questionnaire design and instrument development for custom quantitative and qualitative research projects (concept tests, pilot tests, series maintenance, audience deep dives). Monitored and interpreted findings from syndicated/secondary sources (e.g., YouGov, YPulse, Collage Group, eDNA) to identify viewership trends and attitudes. Tracked performance of both new and existing series by analyzing show-related conversations across social and digital platforms.

Social Media Guru, Tuskegee PINK Campus Team at Victoria's Secret & Co.

August 31, 2022 - March 31, 2023

Created and published campus-focused content (flyers, infographics, short-form content) on Tuskegee PINK's social media channels. Researched trends aligned with Tuskegee PINK's target audience to promote the brand's mission and products on campus.

Production Intern at Tuskegee Virtual TV

January 10, 2023 - April 20, 2023

- Produced weekly segments for University Roundup and TigerTalk - Pitched ideas and assisted with their organization to streamline production processes - On-camera personality and camera operator for University Roundup and TigerTalk

Social Media Content Creator at Macon County Youth Council

May 2, 2022 - August 24, 2022

- Created and scheduled daily content for the organization's social media platforms - Crafted and distributed marketing copy - Researched and connected with the council to prioritize events and causes that required coverage

Writer, College of Agriculture, Environmental, and Nutrition Sciences Magazine at Tuskegee University

March 14, 2022 - May 25, 2022

- Researched assigned topics by interviewing students and professors within the College of Agriculture, Environmental and Nutrition Sciences department - Converted research into concise, readable articles

Program Manager at RippleMatch

November 11, 2021 - March 7, 2022

- Collaborated with the Campus Operations Manager to expand campus recruitment and increase interview placement rate - Scheduled and conducted interviews for intern candidates and acted as a point of contact throughout entire hiring process - Tracked 40-50 candidates per week and had daily exchanges with management about their progress

Leadership Development Intern at RippleMatch

August 25, 2021 - November 2, 2021

- Selected from a pool of thousands of candidates to work closely with leaders of RippleMatch's Leadership Team - Leveraged various growth strategies and tools including social media, email marketing, presentations, and peer and faculty member networking to grow the user base and awareness on campus. - Strategically assessed growth and performance metrics to improve, change and/or help design new growth strategies.

Social Media Guru at Victoria's Secret & Co. (Tuskegee PINK Campus Team)

August 31, 2022 - March 31, 2023

Created and published content including flyers, infographics, and short-form content on Tuskegee PINK's social media platforms; researched social media trends based on Tuskegee PINK's target audience to promote the brand's mission and products on campus.