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I have almost 20 years of global writing experience, having worked in Australia, Britain, and the USA. I am passionate about telling compelling stories. I have qualifications in journalism and screenwriting, with extensive creative writing experience.…

Adrienne Marrone

Content Strategist, Writer, Content Producer

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I have almost 20 years of global writing experience, having worked in Australia, Britain, and the USA. I am passionate about telling compelling stories. I have qualifications in journalism and screenwriting, with extensive creative writing experience.…

Available to hire

I have almost 20 years of global writing experience, having worked in Australia, Britain, and the USA. I am passionate about telling compelling stories. I have qualifications in journalism and screenwriting, with extensive creative writing experience.

Skills

Copywriting

Pitch Writing

SEO Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Digital Specialist at RACQ Insurance

September 1, 2012 - August 1, 2015

Content strategy, copywriting, and information architecture; led content strategy and copywriting for Get Ready and related initiatives.

Lead Content Strategist at Expedia Group

September 1, 2015 - October 1, 2021

Established content experiences for the B2B lodging platform. Drove content strategy and research for key product areas across Expedia's global presence. Managed the taxonomy of the entire B2B lodging platform.

Senior Content Strategist at Canva

October 1, 2021 - September 1, 2023

Produces strategies to service Canva customers; collects, organizes, and analyzes data to identify performance and improvements; creates metadata frameworks; content hierarchies and information architecture for navigation; conducts user research and contextual inquiry.

Events and Media Specialist at Envato

November 1, 2023 - April 1, 2026

Events and media specialist overseeing media releases and feature articles to highlight flexible learning activities across multiple states. Manages events sponsorship and advertising; provides communications support to teams across multiple states.