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I'm a results-driven marketing professional with over a decade of experience in technology, retail and FMCG. I lead cross-functional teams to develop and execute 360° marketing plans, drive brand growth, and optimize ROI across ATL/BTL, digital, and e-commerce channels.\n\nI thrive on building strong vendor relationships, designing omnichannel campaigns, and turning insights from market research into tangible business outcomes. I'm passionate about storytelling, partnerships, and creating memorable consumer experiences.…I'm a results-driven marketing professional with over a decade of experience in technology, retail and FMCG. I lead cross-functional teams to develop and execute 360° marketing plans, drive brand growth, and optimize ROI across ATL/BTL, digital, and e-commerce channels.\n\nI thrive on building strong vendor relationships, designing omnichannel campaigns, and turning insights from market research into tangible business outcomes. I'm passionate about storytelling, partnerships, and creating memorable consumer experiences.

Amalia Varthali

Marketer, Brand Strategist, Content Strategist, +2

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I'm a results-driven marketing professional with over a decade of experience in technology, retail and FMCG. I lead cross-functional teams to develop and execute 360° marketing plans, drive brand growth, and optimize ROI across ATL/BTL, digital, and e-commerce channels.\n\nI thrive on building strong vendor relationships, designing omnichannel campaigns, and turning insights from market research into tangible business outcomes. I'm passionate about storytelling, partnerships, and creating memorable consumer experiences.…I'm a results-driven marketing professional with over a decade of experience in technology, retail and FMCG. I lead cross-functional teams to develop and execute 360° marketing plans, drive brand growth, and optimize ROI across ATL/BTL, digital, and e-commerce channels.\n\nI thrive on building strong vendor relationships, designing omnichannel campaigns, and turning insights from market research into tangible business outcomes. I'm passionate about storytelling, partnerships, and creating memorable consumer experiences.

Available to hire

I’m a results-driven marketing professional with over a decade of experience in technology, retail and FMCG. I lead cross-functional teams to develop and execute 360° marketing plans, drive brand growth, and optimize ROI across ATL/BTL, digital, and e-commerce channels.\n\nI thrive on building strong vendor relationships, designing omnichannel campaigns, and turning insights from market research into tangible business outcomes. I’m passionate about storytelling, partnerships, and creating memorable consumer experiences.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Greek, Modern

Fluent

English

Fluent

French

Advanced

Spanish; Castilian

Intermediate

Work Experience

Senior Category Marketing Manager (Home & Tech) at PUBLIC GROUP

April 1, 2025 - September 1, 2025

Led strategic planning and execution of marketing initiatives for the Home (major & small domestic appliances) and Tech (TVs, mobile devices, tablets, wearables + accessories, photography, IT/laptops – excluding gaming) categories. Developed and implemented 360° marketing plans (ATL, BTL) to drive sales growth, brand visibility, and category performance. Collaborated with cross-functional teams (Trade Marketing, eCommerce, Digital, CRM, Performance, and Product) to ensure aligned and effective campaign execution. Led omnichannel campaigns and product launches in partnership with major vendors (e.g., Samsung, Apple, LG, Xiaomi, Dyson), ensuring impactful market presence. Managed content strategy and messaging across all communication touchpoints: TV, digital, social media, newsletters, website, and in-store POS. Monitored KPIs and evaluated campaign ROI to optimize performance. Handled marketing budgets across categories, ensuring cost-efficiency and maximum impact.

Marketing Manager at GRANIKAL S.A.

April 1, 2024 - February 1, 2025

Managed the full Premium Spirits brands portfolio, including Luxardo, Amaro Montenegro, Select Spritz, Lolea, L43, Martin Miller's Gin, Matusalem, Cocchi, ODK Consumables, Contraluz, Arette, Bruxo, Elephant Gin, Fortaleza, Los Siete Misterios, Michters, among others. Designed, implemented and monitored annual marketing plans (ATL & BTL Communication, So Me, Sponsorships, Events, Guests). Executed trade marketing activities / events and handled POP material. Allocated A&P budgets per brand, ensuring strategic investment. Organized HORECA activations and coordinated Athens/Thessaloniki Bar Show participation. Collaborated cross-functionally with sales to align marketing and commercial goals. Briefed and coordinated with agencies to ensure effective execution of the assigned projects.

Marketing Manager, CE (TV + Home Appliances) at SAMSUNG ELECTRONICS HELLAS

February 1, 2014 - November 1, 2023

Managed a €3.5M marketing budget across Brand, Trade, and Retail channels. Planned and executed marketing strategy for the Consumer Electronics (CE) category, including ATL, BTL, Retail initiatives, and external collaborations. Implemented local launching plans in line with HQ guidelines with daily basis reporting and performance evaluation. Led digital campaigns, influencer campaigns, CRM/CDM initiatives, and BTL promotions to drive engagement and conversion. Cooperated with multifunctional teams (Product Manager, Retail Management, Procurement, Finance, Legal). Developed retailer and channel marketing plans tailored to partner needs. Briefed and coordinated with agencies from concept development to final execution. Conducted market research and analysis to identify strategic initiatives and growth opportunities. Oversaw e-commerce updates and optimization to enhance digital presence and performance.

Marketing Manager, Home Appliances at SAMSUNG ELECTRONICS HELLAS

February 1, 2014 - October 1, 2020

Managed €1M marketing budget across Brand, Trade, and Retail channels. Identified, developed and evaluated marketing and communication strategies. Implemented local launching plans in line with HQ directives. Briefed agencies and maintained effective communication with retailers to support campaign execution.

CE Retail Marketing at SAMSUNG ELECTRONICS HELLAS

September 1, 2018 - September 1, 2019

Planned and executed in-store retail marketing activities, including POP material design and implementation, retail constructions, promotional events, and retail budget allocation to support product visibility and shopper engagement.

Product/Brand Manager; Junior Product/Brand Manager; Assistant Product/Brand Manager at FREUDENBERG HOUSEHOLD PRODUCTS HELLAS S.A (Vileda/Wettex Brands)

June 1, 2005 - January 1, 2014

Handled 4–6 categories with an annual marketing plan (ATL/BTL), budget management (~€0.5M), forecast, competition analysis, P&L, price analysis, NPD, artworks and design development/localization, website and social media handling, and customer complaints. Achieved market share gains in key categories (scourers +23% vs 2006; TTL market +12%) and increased FHP market share for scourers from 12% to 22% (Nielsen 2013) in a declining market.

Marketing Assistant & Retail Marketing at WINLINK S.A., DISTRIBUTOR ®RadioShack

November 1, 2002 - May 1, 2005

Supported marketing activities for distributor and retail channels, handling retail marketing initiatives and promotional materials.

Broker / Executive Officer at G.A.PERVANAS SECURITIES S.A.

August 1, 2000 - October 1, 2002

Broker/Executive Officer role with responsibilities in brokerage activities and client relations.