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Hi, I’m Amber Cortez, a digital marketing professional focused on crafting data-driven campaigns and engaging social content. I’ve led paid Etsy campaigns, built TikTok content strategies, and optimized listings through SEO to boost traffic and conversions. I enjoy turning creative visuals into performance metrics, collaborating with suppliers and teams to deliver timely campaigns, and continually learning new tools like Canva and CapCut to drive ROI.…Hi, I’m Amber Cortez, a digital marketing professional focused on crafting data-driven campaigns and engaging social content. I’ve led paid Etsy campaigns, built TikTok content strategies, and optimized listings through SEO to boost traffic and conversions. I enjoy turning creative visuals into performance metrics, collaborating with suppliers and teams to deliver timely campaigns, and continually learning new tools like Canva and CapCut to drive ROI.

Amber Cortez

Content Creator, Social Media Manager, Video Editor, +6

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Hi, I’m Amber Cortez, a digital marketing professional focused on crafting data-driven campaigns and engaging social content. I’ve led paid Etsy campaigns, built TikTok content strategies, and optimized listings through SEO to boost traffic and conversions. I enjoy turning creative visuals into performance metrics, collaborating with suppliers and teams to deliver timely campaigns, and continually learning new tools like Canva and CapCut to drive ROI.…Hi, I’m Amber Cortez, a digital marketing professional focused on crafting data-driven campaigns and engaging social content. I’ve led paid Etsy campaigns, built TikTok content strategies, and optimized listings through SEO to boost traffic and conversions. I enjoy turning creative visuals into performance metrics, collaborating with suppliers and teams to deliver timely campaigns, and continually learning new tools like Canva and CapCut to drive ROI.

Available to hire

Hi, I’m Amber Cortez, a digital marketing professional focused on crafting data-driven campaigns and engaging social content. I’ve led paid Etsy campaigns, built TikTok content strategies, and optimized listings through SEO to boost traffic and conversions.

I enjoy turning creative visuals into performance metrics, collaborating with suppliers and teams to deliver timely campaigns, and continually learning new tools like Canva and CapCut to drive ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder, Digital Marketing & Paid Campaign Specialist at CustomizedTouches

January 31, 2025 - January 31, 2025

Ran paid ad campaigns (Etsy Ads), boosting CTR by 12% and conversions by 8% through targeting and creative optimization. Applied SEO and keyword research to listings, driving organic traffic and improving product visibility. Produced branded content and analyzed performance metrics to refine strategy, maximize ROI, and grow sales.

Social Media Content & Performance Specialist at TikTok

April 1, 2024 - November 19, 2025

Produced 20+ TikTok videos (3M+ total views), including viral content that grew followers by 1K+ in one week. Designed visually engaging graphics and short-form video assets using Canva and CapCut. Tracked engagement metrics to optimize content strategy, audience targeting, and campaign effectiveness. Leveraged trending sounds, hashtags, and analytics to maximize reach and engagement.

Digital Marketing Pre-Apprentice at Clear Digital Labs

September 1, 2024 - September 1, 2024

Conducted market research and audience segmentation to support strategic recommendations. Analyzed mock campaign metrics and provided data-driven insights to refine targeting and messaging.

Guest Advocate at Target

August 1, 2022 - November 19, 2025

Engaged with diverse customers daily, strengthening communication and relationship-building skills. Maintained accuracy and attention to detail in cash handling and transactions. Adapted quickly to shifting priorities in a fast-paced environment, ensuring smooth operations.

Founder & Digital Marketing & Paid Campaign Specialist at CustomizedTouches

January 31, 2025 - January 31, 2025

Digital Marketing Pre-Apprentice at Clear Digital Labs

September 30, 2024 - September 30, 2024

Conducted market research and audience segmentation to support strategic recommendations. Analyzed mock campaign metrics and provided data-driven insights to refine targeting and messaging.

Digital Marketing & Paid Campaign Specialist / Founder at CustomizedTouches

January 1, 2025 - January 1, 2025

Led paid ad campaigns (Etsy Ads), boosting CTR by 12% and conversions by 8% through targeting and creative optimization. Applied SEO and keyword research to listings, driving organic traffic and improving product visibility. Produced branded content and analyzed performance metrics to refine strategy, maximize ROI, and grow sales.