YC

Yi Chen Amber Lin

Available to hire

Hi, I’m Amber Lin Yi Chen, a dynamic communications graduate with hands-on experience in content creation, events coordination, and social media branding.

About

Hi, I’m Amber Lin Yi Chen, a dynamic communications graduate with hands-on experience in content creation, events coordination, and social media branding. I love turning ideas into compelling stories across digital platforms and collaborating with teams to deliver on-brand experiences.

I’m driven by creativity and strategic thinking, and I enjoy managing projects from concept to execution while keeping brand consistency. I’m excited to apply my skills in the media and advertising industry and help brands connect with their audiences in meaningful ways.

  • 4 years' experience
  • Joined November 2025

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services
  • Other

Work experience· 10 roles

Content Creation Intern · Wedded WonderlandApr 2026 – Present · 8 mos

Established and managed social media accounts targeting the Southeast Asia market, produced engaging carousel posts and short-form video content, planned and maintained a content calendar, and monitored performance to optimise social media strategy.

Social Media & Digital Marketing Contractor · Grandmere FafaDec 2025 – Present · 1 yr

Designed a refreshed brand identity, set up and optimised the YouTube channel and LinkedIn page, uploaded and repurposed 10+ recipe videos as reels/shorts across multiple platforms, refreshed desktop/mobile website layout for clearer navigation, and planned a low-budget Instagram/Facebook ad campaign achieving substantial reach and engagement.

Social Media Content Volunteer · Schools for NepalSep 2025 – Nov 2025 · 3 mos

Designed engaging Instagram and TikTok content to promote fundraising and awareness for children’s education in Nepal. Applied brand consistency by using official brand colors, fonts, and visual identity guidelines. Collaborated with team members to develop campaign and digital storytelling strategies.

Part-Time Audit Assistant · Talent Corporate Consulting LimitedOct 2023 – Oct 2023 · 1 mo
Part-Time Audit Assistant · Talent Corporate Consulting LimitedAug 2022 – Oct 2023 · 1 yr 3 mos
Editor and Event Coordinator Internship · CENTURY CULTUREJul 2022 – Jul 2022 · 1 mo
External Vice President · 24th Executive Film Society of Hong Kong Baptist UniversityMay 2021 – May 2021 · 1 mo
External Vice President · 24th Executive Film Society of Hong Kong Baptist UniversityMay 2020 – May 2021 · 1 yr 1 mo

Education

Master of Public Relations and Advertising · University of New South Wales2024 – 2026
B.A. (Hons) in Humanities · Hong Kong Baptist University2019 – 2023
Master of Public Relations and Advertising · University of New South Wales2024 – 2026
B.A. (Hons) in Humanities · Hong Kong Baptist University2019 – 2023

Certifications and awards

UI / UX Web Design Professional Certificate2030 – 2025
Illustrator Graphic Design and Advertising Professional Certificate2030 – 2025
UI / UX Web Design Professional Certificate2030 – 2026
Illustrator Graphic Design and Advertising Professional Certificate2030 – 2026

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