Yi Chen Amber Lin
Hi, I’m Amber Lin Yi Chen, a dynamic communications graduate with hands-on experience in content creation, events coordination, and social media branding.
About
Hi, I’m Amber Lin Yi Chen, a dynamic communications graduate with hands-on experience in content creation, events coordination, and social media branding. I love turning ideas into compelling stories across digital platforms and collaborating with teams to deliver on-brand experiences.
I’m driven by creativity and strategic thinking, and I enjoy managing projects from concept to execution while keeping brand consistency. I’m excited to apply my skills in the media and advertising industry and help brands connect with their audiences in meaningful ways.
- 4 years' experience
- Joined November 2025
Industry experience
- Media & Entertainment
- Education
- Professional Services
- Other
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Work experience· 10 roles
Established and managed social media accounts targeting the Southeast Asia market, produced engaging carousel posts and short-form video content, planned and maintained a content calendar, and monitored performance to optimise social media strategy.
Designed a refreshed brand identity, set up and optimised the YouTube channel and LinkedIn page, uploaded and repurposed 10+ recipe videos as reels/shorts across multiple platforms, refreshed desktop/mobile website layout for clearer navigation, and planned a low-budget Instagram/Facebook ad campaign achieving substantial reach and engagement.
Designed engaging Instagram and TikTok content to promote fundraising and awareness for children’s education in Nepal. Applied brand consistency by using official brand colors, fonts, and visual identity guidelines. Collaborated with team members to develop campaign and digital storytelling strategies.
Education
Certifications and awards
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