Hi, I’m Amber Lin Yi Chen, a dynamic communications graduate with hands-on experience in content creation, events coordination, and social media branding. I love turning ideas into compelling stories across digital platforms and collaborating with teams to deliver on-brand experiences. I’m driven by creativity and strategic thinking, and I enjoy managing projects from concept to execution while keeping brand consistency. I’m excited to apply my skills in the media and advertising industry and help brands connect with their audiences in meaningful ways.

Yi Chen Amber Lin

Hi, I’m Amber Lin Yi Chen, a dynamic communications graduate with hands-on experience in content creation, events coordination, and social media branding. I love turning ideas into compelling stories across digital platforms and collaborating with teams to deliver on-brand experiences. I’m driven by creativity and strategic thinking, and I enjoy managing projects from concept to execution while keeping brand consistency. I’m excited to apply my skills in the media and advertising industry and help brands connect with their audiences in meaningful ways.

Available to hire

Hi, I’m Amber Lin Yi Chen, a dynamic communications graduate with hands-on experience in content creation, events coordination, and social media branding. I love turning ideas into compelling stories across digital platforms and collaborating with teams to deliver on-brand experiences.

I’m driven by creativity and strategic thinking, and I enjoy managing projects from concept to execution while keeping brand consistency. I’m excited to apply my skills in the media and advertising industry and help brands connect with their audiences in meaningful ways.

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Language

English
Fluent

Work Experience

Part-Time Audit Assistant at Talent Corporate Consulting Limited
October 1, 2023 - October 1, 2023
Drafted and reviewed audit reports ensuring accuracy, compliance, and clarity. Analyzed financial documents and records, prepared detailed financial statements. Provided administrative and clerical support to enhance operational efficiency.
Editor and Event Coordinator Internship at CENTURY CULTURE
July 1, 2022 - July 1, 2022
Produced, edited and proofread content for children’s books, ensuring high-quality output. Coordinated logistics for the Hong Kong Book Fair, including staff accreditation, funding applications, catering, and materials preparation. Provided sales operation, general administrative and clerical support to team. Managed calls and documentation, maintaining organized records.
External Vice President at 24th Executive Film Society of Hong Kong Baptist University
May 1, 2021 - May 1, 2021
Organised seven events for society members, cooperated with film companies, fostering collaboration and engagement. Enhanced member engagement through creative programming and partnerships.
Event Organizer at Music Association of Secondary Schools
May 1, 2019 - May 1, 2019
Managed Hong Kong Secondary School Singing Contest (2018 & 2019), including pre-event workshops and programme booklet content creation. Oversaw large-scale event logistics, ensuring deadlines and quality standards were met.
Social Media Content Volunteer at Schools for Nepal
September 1, 2025 - November 26, 2025
Designed engaging Instagram and TikTok content to promote fundraising and awareness for children’s education in Nepal. Applied brand consistency by using official brand colors, fonts, and visual identity guidelines. Collaborated with team members to develop campaign and digital storytelling strategies.
Content Creation Intern at Wedded Wonderland
April 1, 2026 - Present
Established and managed social media accounts targeting the Southeast Asia market, produced engaging carousel posts and short-form video content, planned and maintained a content calendar, and monitored performance to optimise social media strategy.
Social Media & Digital Marketing Contractor at Grandmere Fafa
December 1, 2025 - Present
Designed a refreshed brand identity, set up and optimised the YouTube channel and LinkedIn page, uploaded and repurposed 10+ recipe videos as reels/shorts across multiple platforms, refreshed desktop/mobile website layout for clearer navigation, and planned a low-budget Instagram/Facebook ad campaign achieving substantial reach and engagement.
Part-Time Audit Assistant at Talent Corporate Consulting Limited
August 1, 2022 - October 1, 2023
Drafted and reviewed audit reports, analysed financial documents and records, prepared detailed financial statements, and provided administrative support to enhance operational efficiency.
External Vice President at 24th Executive Film Society of Hong Kong Baptist University
May 1, 2020 - May 1, 2021
Organised seven events for society members, fostered collaboration with film companies, and enhanced member engagement through creative programming and partnerships.
Event Organizer at Music Association of Secondary Schools
February 1, 2018 - May 1, 2019
Managed Hong Kong secondary school singing contests, including pre-event workshops and program booklet content creation; oversaw large-scale event logistics and deadline adherence.

Education

Master of Public Relations and Advertising at University of New South Wales
January 1, 2024 - January 1, 2026
B.A. (Hons) in Humanities at Hong Kong Baptist University
January 1, 2019 - January 1, 2023
Master of Public Relations and Advertising at University of New South Wales
January 1, 2024 - December 31, 2026
B.A. (Hons) in Humanities at Hong Kong Baptist University
January 1, 2019 - December 31, 2023

Qualifications

UI / UX Web Design Professional Certificate
January 11, 2030 - November 26, 2025
Illustrator Graphic Design and Advertising Professional Certificate
January 11, 2030 - November 26, 2025
UI / UX Web Design Professional Certificate
January 11, 2030 - May 19, 2026
Illustrator Graphic Design and Advertising Professional Certificate
January 11, 2030 - May 19, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Other