Product Marketing Manager at ROK Financial

Executed and maintained email campaigns using Eloqua–Salesforce integration across different stages of the sales lifecycle. Managed monthly email communications for prospect and referral partners, highlighting success stories from the Partner Program. Scheduled and presented monthly webinars via Zoom and PowerPoint, and supported lead distribution based on form fill-outs.

Digital Marketer at ROK Financial

Led performance-focused prospect and lifecycle marketing initiatives, supporting lead capture and engagement. Created and distributed webinar presentations and managed follow-up workflows to drive lead distribution based on form submissions.

Marketing Coordinator at Katz Digital Group

Supported marketing operations and campaign execution. Assisted with content and coordination across marketing activities.

Product Marketing Manager at Katz Digital Group

Conducted comprehensive marketing research to support GTM strategy, identifying new ICPs, pain points, and refining product positioning. Achieved a 78% increase in ACV within three months of a new product launch. Reduced churn by 39% by improving customer communication and highlighting new product features. Developed email campaigns for new product launches, improving CTOR from 0.97% to 4.26% within Q2. Partnered with Product Team to activate new users using Pendo in-app guides and workflows. Created sales enablement assets including demo decks, battle cards, and one-pagers. Managed product add-on initiatives from messaging and content to customer communication. A/B tested emails and landing pages using Unbounce to increase new MQL capture from 0.9% to 1.3%. Spearheaded monthly prospect and customer webinars from topic selection through moderation, email follow-up, and lead distribution.