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I offer end-to-end marketing strategy: market and competitor analysis, brand positioning, target audience mapping, communication strategy and business plan built on clear goals and KPI tracking For brands that also (or only) need support with content creation, I produce high-quality short-form content, both in English and Italian, across wellness, lifestyle, corporate, business and professional and personal development niches. I bring both on-camera presence and strategic thinking to every project. From scripting and filming to editing and brand positioning, I manage the full creative process end-to-end. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…I offer end-to-end marketing strategy: market and competitor analysis, brand positioning, target audience mapping, communication strategy and business plan built on clear goals and KPI tracking For brands that also (or only) need support with content creation, I produce high-quality short-form content, both in English and Italian, across wellness, lifestyle, corporate, business and professional and personal development niches. I bring both on-camera presence and strategic thinking to every project. From scripting and filming to editing and brand positioning, I manage the full creative process end-to-end. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Ambra Scotolati

Brand Strategist, Marketing Strategist, Content Creator, +3

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I offer end-to-end marketing strategy: market and competitor analysis, brand positioning, target audience mapping, communication strategy and business plan built on clear goals and KPI tracking For brands that also (or only) need support with content creation, I produce high-quality short-form content, both in English and Italian, across wellness, lifestyle, corporate, business and professional and personal development niches. I bring both on-camera presence and strategic thinking to every project. From scripting and filming to editing and brand positioning, I manage the full creative process end-to-end. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…I offer end-to-end marketing strategy: market and competitor analysis, brand positioning, target audience mapping, communication strategy and business plan built on clear goals and KPI tracking For brands that also (or only) need support with content creation, I produce high-quality short-form content, both in English and Italian, across wellness, lifestyle, corporate, business and professional and personal development niches. I bring both on-camera presence and strategic thinking to every project. From scripting and filming to editing and brand positioning, I manage the full creative process end-to-end. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I offer end-to-end marketing strategy: market and competitor analysis, brand positioning, target audience mapping, communication strategy and business plan built on clear goals and KPI tracking

For brands that also (or only) need support with content creation, I produce high-quality short-form content, both in English and Italian, across wellness, lifestyle, corporate, business and professional and personal development niches. I bring both on-camera presence and strategic thinking to every project. From scripting and filming to editing and brand positioning, I manage the full creative process end-to-end.

Portfolio: Website not available. Sign in: https://www.twine.net/signup

Skills

Branding

Brand Identity

Copywriting

Experience Level

Branding

Expert

Brand Identity

Expert

Copywriting

Expert

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Advanced

French

Advanced

Work Experience

Brand & Marketing Strategist | Freelance UGC & Content Creator

January 1, 2026 - Present

Delivering end-to-end marketing strategy: market and competitor analysis, brand positioning, target audience mapping, communication strategy, and business planning built on clear goals and objectives. Creating high-quality short-form content in English and Italian for brands. Managing the full creative process end-to-end: scripting, filming, editing, and brand positioning.

Brand & Communication Manager at Global Support Team – BNI

March 1, 2025 - December 1, 2025

Leading national and EMEA communication strategies aligned with global brand positioning; coordinating the planning of multi-channel digital marketing campaigns and events; collaborating with international teams (EMEA & Global) to shape scalable marketing systems; supporting local teams through training and strategic frameworks with a focus on digital marketing.

Marketing Strategist and Chief Marketing Officer at Move S.p.A.

March 1, 2022 - March 1, 2025

Supporting executives in defining business strategy and positioning for tech and SaaS company; managing content and social media for two different divisions; planning and executing multi-channel marketing campaigns; developing reports; overseeing the marketing team and ensuring internal and external communication alignment.

Community Content Management Specialist at TikTok

January 1, 2021 - December 1, 2021

Analyzed online users’ behaviours to develop and maintain security standards; worked with international teams to ensure legal compliance of the content; improved the content management strategy for the livestream platform; worked on daily, weekly and monthly targets.

Co-founder and Brand Strategist at Pianopiano

July 1, 2020 - November 1, 2021

Launched an online shop of sustainable tote-bags; gathered market research data to create a business and marketing plan; monitored data and trends to identify growth opportunities; liaised with stakeholders to organise online and offline events.

Marketing Consultant at Mars

January 1, 2020 - June 1, 2020

Developed a full market analysis and marketing plan for Seeds of Change, Mars' organic food sub-brand, with the goal of growing market share by 10% within the year; performed competitor benchmarking, consumer insight research, and translated data into actionable brand and communication strategy.

Fundraising Strategy Manager at École Renaissance des Sourds

September 1, 2018 - March 1, 2020

Devised a comprehensive fundraising strategy and oversaw its successful execution; leveraged social media metrics and analytics to inform and refine the marketing strategy; managed fundraising initiatives contributing to the construction of a new school; produced reports to evaluate campaigns and highlight future fundraising opportunities.