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UGC creator, content strategist, and brand marketing manager with five years of experience across lifestyle, wellness, beauty, and hospitality brands. I create platform-optimised content—from direct-response video ads and organic TikTok hooks to product demos—built around hooks, audience psychology, and what truly converts.…

AMBER McCONVILLE

UGC Creator, Content Strategist, Marketing Strategist, +3

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UGC creator, content strategist, and brand marketing manager with five years of experience across lifestyle, wellness, beauty, and hospitality brands. I create platform-optimised content—from direct-response video ads and organic TikTok hooks to product demos—built around hooks, audience psychology, and what truly converts.…

Available to hire

UGC creator, content strategist, and brand marketing manager with five years of experience across lifestyle, wellness, beauty, and hospitality brands. I create platform-optimised content—from direct-response video ads and organic TikTok hooks to product demos—built around hooks, audience psychology, and what truly converts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Manager at Pilates by Ang

October 1, 2025 - April 30, 2026

On retainer, grew monthly reach by 15,000%+, producing short-form video, Reels, and organic Instagram/TikTok content.

Brand and Marketing Consultant at Drunch London

January 1, 2024 - Present

Provided content strategy, photoshoot direction, and organic social support for a premium lifestyle restaurant brand.

Marketing Executive at House of Beaut

September 1, 2023 - September 30, 2024

Managed campaigns across social, email, and influencer channels for a beauty brand.

Head of Brand and Marketing at The Proud Project

July 1, 2022 - Present

Led brand and marketing for @wearetheproudproject, including content production, campaign strategy, photoshoot direction, and influencer partnerships. Achieved 550%+ Instagram follower growth, a 2,173% increase in monthly reach, and email open rates of 40–47% across 10,000+ contacts (vs. a 22% industry average). Built TikTok from zero to 823%+ post view growth and 1,174% likes within 60 days.

Founder at Meet and Flourish

January 1, 2021 - Present

Built a women’s community and events brand, growing to 400+ email subscribers with a 45% open rate. Produced a sold-out Marrakech retreat generating approximately £67,500 revenue across 28 guests.

UGC Creator and Content Strategist at Rowan Creative Studio

January 1, 2021 - Present

Created full-funnel UGC ad creative (concept, scripting, filming, editing with CapCut, and delivery for TikTok, Reels, and Meta). Scaled paid Meta campaigns to 1.5M+ views per video, with brand partnerships including House of CB, Philips, Activia, lululemon, Gymshark, H&M, Move, Estee Lauder, Medicube, and VT Cosmetics. Also built and grew a personal TikTok organically, including videos reaching 2–4M views.

UGC Creator and Content Strategist at Rowan Creative Studio

January 1, 2020 - Present

Create full-funnel UGC and short-form video for paid and organic campaigns. Own concept and scripting, filming, and platform-optimised editing (CapCut) for TikTok, Reels, and Meta. Deliver direct-response hooks, product demos, and performance-led creative. UGC ad creative has scaled to 1.5M+ views per video in paid Meta campaigns; partner brands include House of CB, Philips, Activia, lululemon, Gymshark, H&M, Move, Estée Lauder, Medicube, and VT Cosmetics.

Cabin Crew at Emirates

January 1, 2019 - January 1, 2021

Beauty Brand (UAE Store Opening Team) at Charlotte Tilbury

January 1, 2016 - January 1, 2019

Beauty Brand (Sales/Brand Role) at Jo Malone / Estée Lauder Group

January 1, 2013 - January 1, 2016