I’m Amanda Lucrecia, a Graphic Designer and creative design leader with 7+ years of experience shaping premium visual identities and high-engagement marketing materials. I specialize in branding, visual systems, and event/marketing design—especially for high-profile weddings and experience-based brand moments—ensuring every touchpoint feels cohesive, elegant, and on-strategy. I’ve led and mentored design teams, built robust workflows, and partnered closely with marketing to develop integrated campaigns that drive engagement and expand audience reach. From logo and website rebrands to social media design and print collateral, I combine strong typography, color theory, and detail-oriented execution with a collaborative mindset to deliver results clients can feel—and keep coming back for.

I’m Amanda Lucrecia, a Graphic Designer and creative design leader with 7+ years of experience shaping premium visual identities and high-engagement marketing materials. I specialize in branding, visual systems, and event/marketing design—especially for high-profile weddings and experience-based brand moments—ensuring every touchpoint feels cohesive, elegant, and on-strategy. I’ve led and mentored design teams, built robust workflows, and partnered closely with marketing to develop integrated campaigns that drive engagement and expand audience reach. From logo and website rebrands to social media design and print collateral, I combine strong typography, color theory, and detail-oriented execution with a collaborative mindset to deliver results clients can feel—and keep coming back for.

Available to hire

I’m Amanda Lucrecia, a Graphic Designer and creative design leader with 7+ years of experience shaping premium visual identities and high-engagement marketing materials. I specialize in branding, visual systems, and event/marketing design—especially for high-profile weddings and experience-based brand moments—ensuring every touchpoint feels cohesive, elegant, and on-strategy.

I’ve led and mentored design teams, built robust workflows, and partnered closely with marketing to develop integrated campaigns that drive engagement and expand audience reach. From logo and website rebrands to social media design and print collateral, I combine strong typography, color theory, and detail-oriented execution with a collaborative mindset to deliver results clients can feel—and keep coming back for.

See more

Language

English
Advanced

Work Experience

Associate Graphic Design Manager / Senior Graphic Designer / Social Media Graphic Designer at TFD PTE LTD.
March 1, 2019 - August 31, 2024
Led and mentored a design team of up to three members, improving workflow efficiency by 25% and reducing turnaround time while maintaining high quality under tight deadlines. Directed design for high-profile weddings, experience-based events, and premium corporate projects, delivering cohesive visual systems across digital and print. Partnered with marketing to develop integrated campaigns, boosting audience engagement by 15% and expanding social media reach. Spearheaded the TFD rebranding (logo and website redesign), increasing brand recognition by 30% and ensuring consistent visuals across all platforms. Created mood boards, pitches, and event key visuals with the Creative Manager and project managers. Produced advertising and marketing collateral including brochures, posters, web banners, and social media content for multiple major accounts, supporting user engagement and client conversions. Achieved ~95% client satisfaction and maintained strong relationships that secured repeat pr
Freelance Graphic Designer
August 1, 2016 - Present
Worked remotely with various clients to deliver visual identities, brand guidelines, social media assets, and print materials. Managed projects end-to-end from concept to delivery, maintaining consistent branding and achieving 99% on-time completion.
Graphic Design Intern at Posh Decoration
July 1, 2015 - September 30, 2015
Supported event concept development, layout design, and on-site visual execution for installations as part of an event decoration company in Surabaya.

Education

Bachelor of Visual Communication Design at Petra Christian University
January 1, 2011 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services