AEO/GEO — Taking a Law Firm from Zero to AI Search Visibility

As SEO Manager for legal and medical clients, I led an Answer Engine and Generative Engine Optimization (AEO/GEO) strategy focused on a channel most competitors were ignoring: AI-driven search. The goal was to get the client surfaced and cited when potential clients ask ChatGPT, Perplexity, and Google’s AI Overviews for a lawyer — not just to rank in traditional blue links. Starting from no presence at all, I grew the client’s AI-search visibility from 0 to 30, while lifting organic traffic 200%+ within four months through combined technical SEO, content optimization, and AI-search targeting. The work spanned full-stack SEO for high-intent legal and healthcare searches: technical audits, on-page optimization, content aligned to how buyers actually ask questions, and reporting in GA4 and Search Console. This project reflects where search is heading — and my focus on visibility that converts, not just rankings.