I’m a Performance Marketing Expert with over six years of experience specializing in Google, Meta, and LinkedIn Ads.
Throughout my career, I’ve focused on helping brands scale through data-driven paid advertising strategies, advanced targeting, and continuous performance optimization. My core strength lies in analyzing campaign data, running A/B tests, and refining ad creatives and audiences to maximize ROI and achieve measurable growth.
I’ve managed multi-channel campaigns for a variety of industries, particularly E-commerce, IT, and Veterinary healthcare, working with brands such as GerVetUSA, GerMedUSA, VetandTech, and Darussalam Store. For each, I built and optimized performance funnels — from audience segmentation and conversion tracking to retargeting and full-funnel scaling across Google, Meta, and LinkedIn platforms.
Beyond ads management, I bring expertise in SEO, conversion rate optimization, and marketing automation, which allows me to align paid media strategies with overall business goals. My approach blends strategic creativity with analytics, ensuring every campaign is not just visually engaging but also results-oriented.
Academically, I hold a BBIT degree from the University of the Punjab, where I specialized in marketing and information technology. Over the years, I’ve enhanced my skills with multiple certifications from Google, HubSpot, and LinkedIn Learning — covering areas like A/B testing, LinkedIn Marketing Solutions, App Store Optimization, and Technical SEO.
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