I’m a Performance Marketing Expert with over six years of experience specializing in Google, Meta, and LinkedIn Ads. Throughout my career, I’ve focused on helping brands scale through data-driven paid advertising strategies, advanced targeting, and continuous performance optimization. My core strength lies in analyzing campaign data, running A/B tests, and refining ad creatives and audiences to maximize ROI and achieve measurable growth. I’ve managed multi-channel campaigns for a variety of industries, particularly E-commerce, IT, and Veterinary healthcare, working with brands such as GerVetUSA, GerMedUSA, VetandTech, and Darussalam Store. For each, I built and optimized performance funnels — from audience segmentation and conversion tracking to retargeting and full-funnel scaling across Google, Meta, and LinkedIn platforms. Beyond ads management, I bring expertise in SEO, conversion rate optimization, and marketing automation, which allows me to align paid media strategies with overall business goals. My approach blends strategic creativity with analytics, ensuring every campaign is not just visually engaging but also results-oriented. Academically, I hold a BBIT degree from the University of the Punjab, where I specialized in marketing and information technology. Over the years, I’ve enhanced my skills with multiple certifications from Google, HubSpot, and LinkedIn Learning — covering areas like A/B testing, LinkedIn Marketing Solutions, App Store Optimization, and Technical SEO.

I’m a Performance Marketing Expert with over six years of experience specializing in Google, Meta, and LinkedIn Ads. Throughout my career, I’ve focused on helping brands scale through data-driven paid advertising strategies, advanced targeting, and continuous performance optimization. My core strength lies in analyzing campaign data, running A/B tests, and refining ad creatives and audiences to maximize ROI and achieve measurable growth. I’ve managed multi-channel campaigns for a variety of industries, particularly E-commerce, IT, and Veterinary healthcare, working with brands such as GerVetUSA, GerMedUSA, VetandTech, and Darussalam Store. For each, I built and optimized performance funnels — from audience segmentation and conversion tracking to retargeting and full-funnel scaling across Google, Meta, and LinkedIn platforms. Beyond ads management, I bring expertise in SEO, conversion rate optimization, and marketing automation, which allows me to align paid media strategies with overall business goals. My approach blends strategic creativity with analytics, ensuring every campaign is not just visually engaging but also results-oriented. Academically, I hold a BBIT degree from the University of the Punjab, where I specialized in marketing and information technology. Over the years, I’ve enhanced my skills with multiple certifications from Google, HubSpot, and LinkedIn Learning — covering areas like A/B testing, LinkedIn Marketing Solutions, App Store Optimization, and Technical SEO.

Available to hire

I’m a Performance Marketing Expert with over six years of experience specializing in Google, Meta, and LinkedIn Ads.
Throughout my career, I’ve focused on helping brands scale through data-driven paid advertising strategies, advanced targeting, and continuous performance optimization. My core strength lies in analyzing campaign data, running A/B tests, and refining ad creatives and audiences to maximize ROI and achieve measurable growth.
I’ve managed multi-channel campaigns for a variety of industries, particularly E-commerce, IT, and Veterinary healthcare, working with brands such as GerVetUSA, GerMedUSA, VetandTech, and Darussalam Store. For each, I built and optimized performance funnels — from audience segmentation and conversion tracking to retargeting and full-funnel scaling across Google, Meta, and LinkedIn platforms.
Beyond ads management, I bring expertise in SEO, conversion rate optimization, and marketing automation, which allows me to align paid media strategies with overall business goals. My approach blends strategic creativity with analytics, ensuring every campaign is not just visually engaging but also results-oriented.
Academically, I hold a BBIT degree from the University of the Punjab, where I specialized in marketing and information technology. Over the years, I’ve enhanced my skills with multiple certifications from Google, HubSpot, and LinkedIn Learning — covering areas like A/B testing, LinkedIn Marketing Solutions, App Store Optimization, and Technical SEO.

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Language

English
Advanced

Work Experience

SMM Lead / Paid Media Buyer at VAG Tech Sources
January 1, 2023 - November 8, 2025
Led social media marketing and paid media buying for Amazon and other e-commerce accounts; drove traffic, engagement and online sales.
Social Media Marketing Strategist at G Tech Sources
December 31, 2022 - December 31, 2022
Developed and executed strategic social media campaigns; enhanced brand visibility; collaborated with UI/UX teams to improve user experience.
SEO Executive at Virtual University of Pakistan
April 1, 2019 - April 1, 2019
Implemented on-page and off-page SEO strategies; managed Google Ads and Facebook Ads campaigns to improve online visibility and rankings.
Content Writer & Business Developer at G Tech Sources / Office IT Class
November 1, 2018 - November 1, 2018
Wrote engaging content and supported business development; managed SEO tasks and content distribution.

Education

Bachelor of Business & Information Technology at University of the Punjab
January 1, 2015 - January 1, 2019

Qualifications

Google Ads Certification
January 11, 2030 - November 8, 2025
Google Ads Display Certification
January 11, 2030 - November 8, 2025
Google Analytics Certification
January 11, 2030 - November 8, 2025

Industry Experience

Media & Entertainment, Software & Internet, Retail, Education, Professional Services