Amelia Balogun

Agency-side talent and partnerships coordination across L'Oréal’s most culture-led consumer accounts, working daily with agents, brand teams, and talent across beauty, sports, comedy, and lifestyle. Acted as primary point of contact between talent agents, creators, and brand teams—managing all three sides simultaneously with professionalism and discretion. Liaised directly with agents and talent representatives to negotiate partnership terms, manage deal logistics, raise POs, and ensure contractual deliverables were met on time. Sourced and identified talent across multiple cultural verticals (sport, comedy, lifestyle, beauty), matching people to briefs based on genuine cultural alignment. Coordinated multiple concurrent partnerships end-to-end (briefing, logistics, approvals, day-of communications) under high-volume deadlines, maintaining internal tracking systems and clear stakeholder communication.

Owned talent partnerships and brand coordination for an independent fashion and lifestyle label alongside a placement. Built and managed talent/creator relationships, curating partnerships and culture-led activations aligned with brand positioning. Led end-to-end partnership coordination including outreach, briefing, logistics, content alignment, and post-campaign reviews. Developed brand and content strategy for TikTok and Instagram, ensuring outputs were landing on-brief and culturally relevant.

Coordinated talent gifting and press logistics for on-site brand activations and event partnerships, managing outreach, sample inventory, and multi-campaign delivery. Supported brand moments through coordinated on-the-ground activation assistance and post-event reporting. Researched and identified emerging talent aligned with campaign objectives and cultural values across beauty and lifestyle. Collaborated cross-functionally with PR, creative, and commerce teams to support culturally relevant brand moments; provided coordination support and post-event reporting.