Entrepreneur and marketing professional with experience founding and scaling international e-commerce brands, serving customers in 100+ countries. Skilled in digital marketing, branding, content creation, social media strategy, and business development. As CEO and Founder of Vanilla Lane Case s, I lead end-to-end business operations including marketing, product development, strategic planning, and digital campaigns that drive international growth. I also lead social media and digital marketing initiatives as Lead Marketing Coordinator for Nake d Audie nce and founded Women in Business (WIB), an entrepreneurship programme for female secondary school students.

Amelia McKenzie

Entrepreneur and marketing professional with experience founding and scaling international e-commerce brands, serving customers in 100+ countries. Skilled in digital marketing, branding, content creation, social media strategy, and business development. As CEO and Founder of Vanilla Lane Case s, I lead end-to-end business operations including marketing, product development, strategic planning, and digital campaigns that drive international growth. I also lead social media and digital marketing initiatives as Lead Marketing Coordinator for Nake d Audie nce and founded Women in Business (WIB), an entrepreneurship programme for female secondary school students.

Available to hire

Entrepreneur and marketing professional with experience founding and scaling international e-commerce brands, serving customers in 100+ countries. Skilled in digital marketing, branding, content creation, social media strategy, and business development. As CEO and Founder of Vanilla Lane Case s, I lead end-to-end business operations including marketing, product development, strategic planning, and digital campaigns that drive international growth. I also lead social media and digital marketing initiatives as Lead Marketing Coordinator for Nake d Audie nce and founded Women in Business (WIB), an entrepreneurship programme for female secondary school students.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Work Experience

Lead Marketing Coordinator at Naked Audience
January 1, 2026 - Present
Lead social media strategy, content creation, and digital marketing. Implement marketing strategies to increase audience engagement and brand awareness. Coordinate ongoing campaign execution and content output to support growth objectives.
Founder & Lead Mentor at Women in Business (WIB)
January 1, 2024 - Present
Founded an entrepreneurship programme for female secondary school students. Delivered workshops covering business, branding, marketing, and leadership. Managed program planning, communications, and educational resource development.
CEO & Founder at Vanilla Lane Cases
January 1, 2023 - Present
Founded and scaled an international e-commerce brand serving customers in 100+ countries. Led business operations across marketing, branding, product development, content creation, and strategic planning. Executed digital marketing campaigns contributing to significant international business growth. Featured in Vogue, Vanity Fair, Glamour, and other international publications. Organized community initiatives, including a youth-led fundraiser for Cerebral Palsy, raising over NZ$2,000 through two official fundraising campaigns. Secured sponsorships from Microsoft and Harvey Norman.
CEO & Founder at Vanilla Lane Case
January 1, 2023 - Present
Founded and scaled an international e-commerce brand serving customers in 100+ countries. Led business operations including marketing, branding, product development, content creation, and strategic planning. Executed digital marketing campaigns that contributed to significant international business growth. Featured in Vogue, Vanity Fair, Glamour, and other international publications. Organized community initiatives including a youth-led fundraiser for Cerebral Palsy, raising over NZ$2,000 through two official fundraising campaigns and securing sponsorships from Microsoft and Harvey Norman.

Education

Add your educational history here.

Qualifications

SEO Essentials with Semrush
January 11, 2030 - July 22, 2026
HubSpot Social Media Marketing Certification
January 11, 2030 - July 22, 2026
SEO Essentials with Semrush
January 11, 2030 - July 22, 2026
HubSpot Social Media Marketing Certification
January 11, 2030 - July 22, 2026
Canva: Marketing with Canva
January 11, 2030 - July 22, 2026
Canva: Create Scroll-Stopping Content
January 11, 2030 - July 22, 2026
SEO Essentials with Semrush
January 11, 2030 - August 2, 2026
HubSpot Social Media Marketing Certification
January 11, 2030 - August 2, 2026
Canva - Marketing with Canva
January 11, 2030 - August 2, 2026
Canva - Create Scroll-Stoppping Content
January 11, 2030 - August 2, 2026

Industry Experience

Retail, Media & Entertainment, Education, Non-Profit Organization, Consumer Goods, Professional Services