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I'm Amelie Hakansson, a Creator Marketing Manager and strategist who builds and scales influencer programs for global lifestyle brands. I excel at talent strategy, contract negotiations, KPI-driven reporting, and turning data into action that grows brand reach and commercial results. I thrive leading creator teams and cross-functional partnerships, designing content workflows, and coordinating campaigns from concept to execution. I'm passionate about collaborating with influencers and creators to drive authentic engagement and sustainable growth.…I'm Amelie Hakansson, a Creator Marketing Manager and strategist who builds and scales influencer programs for global lifestyle brands. I excel at talent strategy, contract negotiations, KPI-driven reporting, and turning data into action that grows brand reach and commercial results. I thrive leading creator teams and cross-functional partnerships, designing content workflows, and coordinating campaigns from concept to execution. I'm passionate about collaborating with influencers and creators to drive authentic engagement and sustainable growth.

Amelie Hakansson

Content Creator, Content Producer, Growth Marketer, +5

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I'm Amelie Hakansson, a Creator Marketing Manager and strategist who builds and scales influencer programs for global lifestyle brands. I excel at talent strategy, contract negotiations, KPI-driven reporting, and turning data into action that grows brand reach and commercial results. I thrive leading creator teams and cross-functional partnerships, designing content workflows, and coordinating campaigns from concept to execution. I'm passionate about collaborating with influencers and creators to drive authentic engagement and sustainable growth.…I'm Amelie Hakansson, a Creator Marketing Manager and strategist who builds and scales influencer programs for global lifestyle brands. I excel at talent strategy, contract negotiations, KPI-driven reporting, and turning data into action that grows brand reach and commercial results. I thrive leading creator teams and cross-functional partnerships, designing content workflows, and coordinating campaigns from concept to execution. I'm passionate about collaborating with influencers and creators to drive authentic engagement and sustainable growth.

Available to hire

I’m Amelie Hakansson, a Creator Marketing Manager and strategist who builds and scales influencer programs for global lifestyle brands. I excel at talent strategy, contract negotiations, KPI-driven reporting, and turning data into action that grows brand reach and commercial results.

I thrive leading creator teams and cross-functional partnerships, designing content workflows, and coordinating campaigns from concept to execution. I’m passionate about collaborating with influencers and creators to drive authentic engagement and sustainable growth.

Skills

Copywriting

Experience Level

Copywriting

Intermediate

Language

Swedish

Fluent

English

Advanced

Work Experience

SoMe & Influencer Marketing Manager at Red Bull Sweden

December 1, 2023 - October 30, 2025

Creator marketing leader who builds and scales high-impact influencer programs for global lifestyle brands; skilled in talent strategy, contract negotiation and KPI-driven reporting — consistently driving brand reach, engagement and commercial lift

Creator Marketing Manager at Red Bull Sweden

December 31, 2022 - December 31, 2022

Led Creator Marketing team; developed influencer partnerships; planned and executed social content campaigns; supported growth initiatives and brand alignment across campaigns

Community Manager at Celcius Holdings Inc

December 31, 2021 - December 31, 2021

Managed athlete/ambassador community; contracts, negotiations, and POc duties; built social presence and led outreach to influencers; launched and ran a health and personal-training business

Founder at Celcius Holdings Inc

January 1, 2019 - January 1, 2019

Founded and led the company; developed brand strategy, marketing plans, and partnerships; helped drive early growth and market visibility

Creator Marketing Manager at Red Bull Sweden

December 1, 2023 - October 30, 2025

Lead creator marketing programs; built high-impact influencer programs for global lifestyle brands; skilled in talent strategy, contract negotiation, KPI-driven reporting; consistently driving brand reach, engagement and commercial lift. Led creator marketing team; managed partnerships and campaigns across 300+ creators; oversaw content workflows and weekly social content.

Community Manager at Various freelance/agency engagements

December 31, 2022 - December 31, 2022

Founded and led community management initiatives; coordinated creator partnerships and support; built social content calendar; managed events, campaigns and influencer collaborations.